Kia K5

Kia K5 High Quality Car Automotive Stock Photos & Images

Some of the most general specs potential buyers ask about are a car’s gas mileage, basic style, and passenger capacity. In terms of gas mileage, the 2021 Kia K5 gets 27 mpg and 37 mpg. It showcases a Intercooled Turbo Regular Unleaded I-4, 1.6 L engine. As for looks, the

Tell a Story on Social Media to Boost Outreach, Engagement

Storytelling might bring up connotations of fish tales, fairy tales, campfire stories or even legends and lore. On social media, though, storytelling means something very different. This is a way to expand on a post and to give followers more information about a particular topic, subject or unique news story

Volkswagen Atlas

Volkswagen Atlas High Quality Car Automotive Stock Photos & Images

Mileage is one of the most important features people inquire about when buying a vehicle. With the 2021 Volkswagen Atlas there are no surprises. You can depend on a reasonable 20 mpg and 24 mpg. Other general specs to know about this automobile are that it can seat up to

Genesis GV80 High Quality Car Automotive Stock Photos & Images

Genesis GV80 there are no surprises. You can expect a reasonable 21 mpg and 25 mpg. Other simple specs to know about this automobile are that it can seat up to 5 passengers, it has a Intercooled Turbo Premium Unleaded I-4, 2.5 L engine, and a Sport Utility body. TRANSMISSION

How to Transform the Car Buying Journey With Facebook Messenger

The car buying journey has evolved over the years. In the past, the average automotive consumer would visit an average of five dealerships before deciding which vehicle to purchase. Now, the average auto consumer only visits one or two dealerships. This is because much of their research is now conducted

GMC Yukon HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

The 2021 GMC Yukon can easily carry up to 7 passengers. It also has an attractive Sport Utility body and a Gas V8, 6.2L engine. It gets 16 mpg and 20 mpg. TRANSMISSION SPECS The 2021 GMC Yukon has a 10-speed automatic transmission. ENGINE SPECIFICS Drive free and easy with

Kia Seltos High Quality Car Automotive Stock Photos & Images

With the 2021 Kia Seltos there are no surprises. You can depend on a reasonable 27 mpg and 31 mpg. Other basic specs to know about this car are that it can seat up to 5 passengers, it has a Regular Unleaded I-4, 2.0 L engine, and a Sport Utility

Continued Disruption: An Update on the Auto Industry

The automotive industry took quite a hit during the pandemic. When Covid caused businesses to close, factories might have shut down, too. Or factories might have scrambled to find replacements for sick workers. Dealerships might have closed to foot traffic and moved business online. Now Covid restrictions are lifted; the

Mercedes Benz GLE-Class Coupe High Quality Car Automotive Stock Photos & Images

With the 2021 Mercedes Benz GLE-Class Coupe you can expect around 18 mpg and 23 mpg with Intercooled Turbo Gas/Electric I-6, 3.0 L engine, a Sport Utility body, and the ability to seat up to 5 passengers. TRANSMISSION SPECS With this automobile, you’ll benefit from a Transmission: AMG SPEEDSHIFT TCT

Chevrolet Trailblazer High Quality Car Automotive Stock Photos & Images

In terms of gas mileage, the 2021 Chevrolet Trailblazer gets 26 mpg and 30 mpg. It has a Gas I3, 1.3L engine. The 2021 Chevrolet Trailblazer has a Sport Utility body and can seat up to 5 passengers. TRANSMISSION SPECIFICATIONS With this automobile, you’ll enjoy a Transmission, 9-speed automatic. ENGINE

Car Sales are Booming…For Now

Americans might be ready to get back to normal. When the Centers for Disease Control loosened mask restrictions for vaccinated individuals, the masks seemed to come flying off. And retail establishments, restaurants and car dealerships also might have seen a boost in sales and foot traffic. In fact, Americans swamped

Going Viral: Is There a Prescription for Creating Viral Content?

The Renegade Dance, “Baby Shark,” Mary Schmich’s “Wear Sunscreen” column. What do they have in common? They all went viral on the internet! Renegade was the viral dance challenge on TikTok made popular by Charli D’Amelio. “Baby Shark” became the most watched video of all time on YouTube. Mary Schmich’s

HOW CAN CAR DEALERS GET USED CAR STOCK ONTO FACEBOOK MARKETPLACE QUICKLY?

Automotive dealers should use every tool at their disposal to sell more vehicles, including online platforms such as Facebook Marketplace. Introduced in 2016, Facebook Marketplace is an online platform where consumers can discover, buy, and sell items. Consumers can search for specific items and filter the results by location, price,

How to Generate Leads for Your Dealership

Advertising and marketing can go hand in hand, but the terms aren’t interchangeable. The American Marketing Association defines the difference in this way: “…marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and

How Dealerships Can Get Leads with Facebook Ads

Facebook ads can help customers find cars and car dealerships in their area. For dealerships, these ads can help generate leads and sales by delivering the dealership’s messages and brand to new potential customers.   Some car dealerships might not advertise on social media and may be unsure if this is

AUTO DEALERSHIPS: HOW TO PROMOTE A YOUTUBE CHANNEL

Social media is a crucial way to connect with customers and, hopefully, generate new business, too. Dealerships may be active on Facebook or Twitter, and hosting accounts on these two platforms may work well for providing updates and sales or to simply engage with followers. However, video engagement is becoming

HOW TO MANAGE YOUR DEALERSHIP’S REPUTATION

Managing your automotive dealership’s reputation has never been more important. Why? According to a recent survey, 87% of consumers read online reviews for local businesses. Furthermore, the automotive industry is one of the top five industries in which consumers are most likely to read reviews. What these consumers read online

DEALER MARKETING IDEAS TO ELEVATE THE DEALERSHIP …AND GET NOTICED

Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide

THE BENEFITS OF DIGITAL MARKETING FOR THE AUTO INDUSTRY

In the past, automotive companies relied solely on traditional marketing channels such as TV, print, and radio to reach potential consumers. But over the last decade, digital marketing has become an increasingly important component of automotive marketing strategies. It’s no longer an option to implement digital marketing strategies–it’s a necessity.

AUTOMOTIVE VIDEO FOOTAGE

HOW HD AUTOMOTIVE VIDEO FOOTAGE CAN ENHANCE THE CAR SHOPPING EXPERIENCE

The process of shopping for a new car has changed drastically over the years. In the past, consumers may have started the process by looking at a newspaper classified section, a dealer sales flyer, or going to whatever local shopping center couldn’t bother towing the cars with ‘for sale’ signs

7 STEPS FOR SETTING YOUR DEALERSHIP UP FOR DIGITAL SUCCESS

Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide

CAR DEALERSHIPS GET SOCIAL WITH MARKETING

Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide

Marketing Experts

Finding the Ideal Marketing Experts for Your Car Dealership

The term “partner” can mean a few different things in the corporate world, and it’s thrown around often during branding and business development meetings. While we might mean it to be all-encompassing, there are certain situations that command a different type of partnership.  When you have a concrete idea about

SEVEN TIPS FOR MASTERING MULTICULTURAL MARKETING AT YOUR DEALERSHIP

Seven Tips for Mastering Multicultural Marketing At Your Dealership

The automotive consumer market is becoming increasingly diverse. Racial and ethnic minorities account for about 44% of the Millennial generation, which now represents 30% of the population in the U.S. The youngest demographic, Generation Z, is the most racially and ethnically diverse generation in U.S. history. Nearly half of people

Marketing Methodologies

Why Dealerships Need to Adopt Consistent Marketing Methodologies

Dealerships need to continuously invest in their marketing presence (budgeting), remain consistent with their brand messaging and consistently stay on edge with the competition. It’s not enough for dealerships to simply market their new vehicle models; consistent messaging throughout the year helps a business stay in front of audiences and

HOW COVID IS RESHAPING CAR SHOPPING

How COVID Is Reshaping Car Shopping

Throughout the past year, more businesses have been moving to a hybrid or fully online commercial model to keep up with ecommerce demand. Since the pandemic has severely limited options for brick-and-mortar businesses, online stores have taken off like never before. The automotive sales market is no different, and this

7 BRANDING CAMPAIGN TIPS TO DRIVE CAR SALES

7 Branding Campaign Tips to Drive Car Sales

The automotive industry is fiercely competitive, which is why strong branding is so important. Branding can help you clearly communicate to your target audience what it is that you offer and how you are different from your competitors.  Automotive manufacturers have built some of the strongest, most recognizable brands in

GEO-TARGETING A POWERFUL TOOL FOR DEALERSHIPS

Geo-Targeting a Powerful Tool for Dealerships

Geo-targeting is a powerful tool for dealerships that are looking to expand their online outreach and target a specific area to boost sales and customer traffic. Some consumers understand that the ads that appear in websites might be tied to their previous shopping history or interests. Embedded cookies dropped by

TOP 6 DEALERSHIP SOFTWARE TOOLS TO SELL MORE CARS

Top 6 Dealership Software Tools to Sell More Cars

Running an automotive dealership is not easy. It involves many tasks, including managing inventory, evaluating supply and demand, training employees, maintaining dozens of vehicles, and of course, getting customers in the door. Your main priority should be selling cars, but sadly, this can sometimes take a backseat to other time-consuming

VOLKSWAGEN ARTEON HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

VOLKSWAGEN ARTEON HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

The Volkswagen Arteon is a great little four-door car that can seat up to five passengers at a time. It has a beautiful, sleek exterior that is sure to catch your eye, but this car isn’t just made for looks. Its overall specs are quite impressive, proving that this is