Dealerships Should Use AI

This is the One Way that All Dealerships Should Use AI

Artificial intelligence (AI) has integrated into business practices. AI is used to help predict customer preferences via algorithms online. AI also is used by companies to create digitized voice activated assistants that help guide customers; Siri and Alexa are just two examples. While AI might seem sci-fi adjacent to some

Should Car Dealers Use Stock Photos

Should Car Dealers Use Stock Photos?

Many car buyers start their hunt for a new vehicle online; a study by Cox Automotive reported that in 2020, car buyers spent more than seven hours researching and shopping online. The dealership website was noted to be the last destination for more than 30 percent of online shoppers. For

Drive Sales and Business to your Dealership

Here’s How to Use SEO to Drive Sales and Business to your Dealership

Covid exacerbated the online buying trend and even pushed car dealerships to move business online. However, from 2019 to 2020, Cox Automotive noted that car shoppers were actually spending less time researching and shopping for a car online. Before the pandemic, buyers spent around nine hours shopping and researching; in

360 virtual tour car interior

A 360 Virtual Tour: Car Interior, Exterior Features Enhance UX

Immersive and interactive content can engage customers as they visit web pages to explore vehicles and their new car options. Many dealerships offer standard photo slideshows for vehicles on their lot, in their inventory and via their showroom. Yet, are slideshows the most memorable content that dealerships can offer? Today’s

Dealerships Accept Crypto

Some Dealerships Accept Crypto for Purchases

The majority of car buyers finance their new car. Some obtain financing through their bank or credit union, while others get approved for financing through the dealership. While a loan is the most common way to pay for a car, this isn’t the only financial resource for buyers. Dealerships may

Best Car Photos

Best Car Photos From Y2K

The year 2000 was the dreaded year that the world feared that computers would suddenly go berserk, because of the Y2K problem. Nothing apocalyptic happened, but the year was memorable thanks to the millennial pop culture trends. Boy bands ruled the radio, the movie “How the Grinch Stole Christmas” was

Boy’s Club in the Auto Industry

Is There a Boy’s Club in the Auto Industry?

The automotive industry encompasses factories, corporate headquarters, finance companies and, of course, the dealerships. The industry has long been dominated by men, but women have long since burst through the ceiling of this sector even if statistics don’t weigh in their favor. Is there a boy’s club in the auto

Spin Car 360 – Car Stock Photos & Images

When you think of “car spins,” you might think of a vehicle spinning out of control. However, in the automotive stock photo world, the term has a very different meaning. A car spin, in this context, is a moving image or video of a vehicle that allows viewers to see

Why Dealers Want Your Used Car

Why Dealers Want Your Used Car

Do you have a used car you no longer want or need? Or, maybe you’re just in a tight spot and willing to part with your older vehicle. Whatever the case may be, there’s likely someone who wants to buy it. And, while you could advertise your car and make

Electric Car Stock Photo

The Power of Electric Car Stock Photo

Electric cars have become very popular in recent years, and for good reason. These cars offer both environmental and financial benefits. And, as a business owner, you can also benefit by using electric car stock photos in your marketing and other materials. Similarly, if you own a car dealership, quality

Digital Marketing Strategies

Digital Marketing Strategies Every Car Dealer Needs to Try

If you own a car dealership, you’ve probably seen a big change in sales since the beginning of the COVID-19 pandemic. In particular, you’ve probably noticed that more and more people are choosing to shop online.  No matter how you feel about that change, online car shopping probably isn’t going

Car Model Image Database

What is a Car Model Image Database?

Car dealerships need to consistently market their inventory and the new models rolling into the showroom. Even before a model is acquired by the dealership, excitement for the upcoming arrival is often teased and promoted on social media or online. If dealerships don’t yet have possession of a vehicle, how

Customer Loyalty Can Boost Sales

Here’s How Customer Loyalty Can Boost Sales

Dealerships might not be sweating about moving inventory off the lot. Used car prices are still high, and buyer demand is surging, too. Sales might be great, even if the vehicle selection isn’t the most robust for customers. Yet, even when finalizing that sale seems effortless, dealerships need to recognize

Luxury Car Photography

This is the Best Image Type for Luxury Car Photography

Luxury cars are an investment, and buyers of these high-end vehicles might expect to be wowed when researching their options online. If a buyer is investing $100,000 or more in a vehicle, they want to find impactful images online that show them more details about their options. Car stock images

Pre-Qualification Customers

How to Attract More Pre-Qualification Customers

Every auto dealership wants to attract more customers, so how do you stand out from the crowd? Cars are cars and there are only so many brands. There are bound to be competitors selling the same makes and models as you, especially if your dealership sells used cars. When you

Car Vector Image

What is a Car Vector Image?

Car dealerships often use automotive stock photography to showcase their new models and inventory. These professional photos show vehicles in full detail to help buyers understand their design and their interior features, too. Many dealerships offer extensive online photo slideshows of stock imagery. Dealerships often prefer to use stock photos

Carousel Ads to Engage Customers

How Can Dealerships Use Carousel Ads to Engage Customers?

Advertising on Facebook allows dealerships to target specific customer demographics and focus efforts on specific geographic areas too. Geotargeting can be more micro than macro in scope, perhaps even zeroing in on a very small area in a community. Not all ads are as effective on Facebook, even when they

Car Photos Library

Use a Car Photos Library to Increase Interest and Excitement

Car dealerships might not have the time to hire a professional to photograph all the new models that are arriving at the dealership. Hiring a professional photographer can be expensive, but car dealerships also might need immediate access to photos of new models to ensure that there aren’t any marketing

Google Broad Core Update Impact Car Dealerships

How Does the Google Broad Core Update Impact Car Dealerships?

Back in November 2021, Google released a Broad Core update which was another update to its algorithms. The Broad Core Update could impact the importance of search terms and/or how links are weighted for rankings. Search Engine Journal explains that core updates affect Google’s primary search algorithm. The update could

Auto Photo Gallery

Auto Photo Gallery: The Good, the Bad and the Most Creative

Dealership websites typically have at least one feature in common: an auto photo gallery. Some dealerships use stock photos to exhibit new models, others might hire a local photographer, and then there are dealerships that do everything in-house. Most car dealerships offer new and used inventory, and an auto photo

Can Buyers Find Your Dealership

Can Buyers Find Your Dealership?

In the days before the internet, buyers navigated to dealerships by the highways and byways. Maybe they used a road map to find the dealership that, hopefully, had their favorite car. Ads in newspapers included the dealership address. Television commercials probably featured the dealership lot and flashed the address, too.

Vehicle Image Library

How a Vehicle Image Library Helps Dealerships Elevate Inventory

Not every image benefits marketing purposes. For car dealerships, the imagery used to capture inventory—both new and used models—can help garner interest from potential buyers or it can perhaps stall interest in the vehicle. Photography can elevate the design of a new model, and it also can help buyers understand

Low Inventory

How Low Inventory Shifts the Focus of the Dealership Experience

Covid exacerbated the chip crisis and the economic impact reverberated throughout the automotive industry. Dealerships are still dealing with low inventory for some new models, and higher prices and crunched supply also has impacted the pre-owned/used market, too. In normal circumstances, dealerships would be marketing sales, promotions and new inventory.

Tesla Car Images

What are the Best Tesla Car Images for Dealerships?

Tesla is one of the top manufacturers of electric cars. Tesla’s Model Y was the best-selling electric vehicle in the country—more than 172,000 were sold in 2021. While the company tends to dominate the electric market, competitors like Lucid, Rivian and mainstay auto companies like General Motors, Ford, Toyota and

Keep Customers Engaged Online

10 Ways to Keep Customers Engaged Online

When the dealership is analyzing data analytics for the past month’s online traffic, things aren’t looking good. Page views are down, and customers don’t seem to be staying on the site for long. In fact, they’re clicking in and quickly checking out. The situation might be a head-scratcher. Content seems

Automotive Stock Photography

Use Automotive Stock Photography to Showcase Couture Cars

There are luxury or premium vehicles and then there are vehicles that are at another level of affluence. Couture cars might be the best term for vehicles that are made just for the buyer. These vehicles can include extraordinary paint specs, unique features and little touches that add to the

Updated Google Algorithm

How Dealerships Can Optimize for the Updated Google Algorithm

Back in May of 2021, Google updated its algorithm yet again. Google loves keeping SEO professionals on their toes, and each update of the algorithm can mean minor—or sometimes major—updates to content and websites to ensure that rankings don’t plummet. For dealerships that don’t have an SEO or marketing pro

How Dealerships Can Maximize Profitability from Marketing Campaigns

Here’s How Dealerships Can Maximize Profitability from Marketing Campaigns

Car dealerships might have an extensive marketing budget or they could be watching every dollar. No matter if the budget is seemingly bottomless or more constricted; dealerships don’t want to invest money that won’t make them profitable. Unfortunately, not all marketing campaigns boost sales or provide a good return on

Car Stock Photos

Here’s Why Car Stock Photos are Vital Marketing Tools for Car Dealerships

Consumers might have two large monthly expenses: the car payment and the mortgage. When shopping for either a new home or car, most buyers will not make such a significant purchase sight unseen. Photos can help the buyer understand if the purchase fits their needs, requires any changes or repairs