Jump in the Drivers Seat as Automotive Experience RelayCars Slides onto Magic Leap One

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By Peter Graham, VR Focus - Last updated Nov 27, 2018

View thousands of shiny cars, now in AR.

Magic Leap One may still be in its infancy but that’s not stopping developers from making new, or bringing pre-existing content to the fledgeling head-mounted display (HMD). The latest to announce support is RelayCars LLC, the creator of virtual reality (VR) app RelayCars, working the application into an augmented reality (AR) experience.

The RelayCar app originally launched in 2015 for Samsung Gear VR, with the studio expanding support to Oculus Go and Google Daydream, whilst upping the content with new versions – the latest is RelayCars 8. 

For the Magic Leap One edition RelayCars partnered with Kia Motors America with a customised Kia Stinger GT available for consumers to experience. The app will allow users to not only customize their own virtual Kia Stinger GT, but also take the Stinger out for a virtual drive.

“Stinger is like nothing anyone has ever seen from Kia and RelayCars for Magic Leap allows us to bring this award-winning sports sedan to everyone, so they can experience the vehicle when and where they want on the social platforms they use most,” said Kimberley Gardiner, director, marketing communications, Kia Motors America. “Stinger is a testament to what Kia can – and has – achieved and this innovative way to interact with and experience Stinger allows consumers to take their time getting to know both Stinger and the Kia brand.”

Besides the Stinger, RelayCars has thousands of vehicles to explore, with the option to admire the vehicles inside and out in full 360° stereoscopic 3D. The detailed showroom experiences feature vehicles ranging from exotics to hybrids, to sedans and full-size trucks.

“We are proud to be the first automotive application available specifically for the Magic Leap One,” said David Falstrup, RelayCars CEO in a statement. “It is an exciting time to be in the industry and be able to provide new and improved product offerings on a regular basis. We hope that the integration of the Kia Stinger GT into the RelayCars for Magic Leap will ultimately lead our team to create more immersive experiences that will allow customers to experience the car in its entirety, up to the power and drive of it.”

RelayCars is available now for free download via Magic Leap World. The Magic Leap One Creator Edition can only be purchased by developers currently with a retail price starting from $2,295 USD. For further content updates for the headset, keep reading VRFocus.