What Dealerships Need to Know about ChatGPT4


ChatGPT is becoming the new technology that businesses want to use. ChatGPT was designed by OpenAI, and the technology operates a bit like an AI virtual assistant. Users can ask a question and ChatGPT provides a detailed answer.

However, OpenAI has already explained that the tech isn’t perfect. Sometimes it’s redundant or it could misinterpret the user’s query and show results that aren’t ideal. Still, ChatGPT could represent the future of chat capabilities online to streamline customer service and other capabilities. The newest update of the tech is known as GPT4; here’s what car dealerships need to know about ChatGPT4.

What is GPT4?

GPT4 is OpenAI’s updated GPT function. According to OpenAI, the upgraded tech “…can generate, edit, and iterate with users on creative and technical writing tasks, such as composing songs, writing screenplays, or learning a user’s writing style.”

GPT4 also has improved responses and information related to users asking a question or demanding information. Not only is GPT4 more accurate, but this new collaborative technology helps individuals create content, songs and more. How does GPT4 impact car dealerships, though?

While a dealership won’t be composing a tune or creating a screenplay, they might be creating blog content. GPT4 could, in theory, learn the dealership’s unique writing tone and help create articles.

According to OpenAI, GPT4 has been shown to be “…82% less likely to respond to requests for disallowed content and 40% more likely to produce factual responses.” This could mean that dealerships might try it out for customer service tasks or integrate it in other ways.

However, OpenAI is constantly testing this technology. Feedback from users makes it better and can help the company improve on it. Dealerships could include a note to users that the dealership is testing out the GPT4 functionality; users might be invited to provide feedback related to how beneficial the tool was for their needs.

What Dealerships Need to Know about ChatGPT4

The Future of ChatGPT

GPT4 will likely give rise to even better and more accurate iterations. Don’t be surprised to see GPT5.

While users might still report some hiccups with ChatGPT, OpenAI is learning how to better perfect this functional technology. Its uses in the future could be vast. Instead of designating a customer service representative to chat with customers online, companies (including car dealerships) could leave the questions to ChatGPT.

However, this would mean that GPT would need to learn the background of each business, including inventory, pricing, ordering, etc. The technology would need to grow with the business and have the built-in capabilities to provide detailed answers to the most abstract customer questions.

Current chat functions are limited in their scope. For example, the technology behind the current automated virtual chat capabilities might not be able to provide detailed answers or offer any data beyond what was programmed. Customers might find that these chat functions lead them in circles and they don’t find what they need.

Why Use Online Chat Functions and Tech?

Virtual chat assistants aren’t used by every business. Some prefer to have a live human behind any online customer service chat services. Those who do use virtual chat functions might do so because it’s cheaper than dedicating an employee for this job.

Customers might prefer online chat functions, as it allows them to have their questions answered from home. If they are looking for a particular vehicle, they can inquire online via the chat. They also could have other basic questions answered, too.

If—or when—GPT becomes perfected, it could and would change the game for many businesses. Again, this technology could provide all the answers the customer needs. Businesses would save money on an employee’s time dedicated to online customer service.

The Possible Downsides of ChatGPT

OpenAI has, again, noted that the technology isn’t quite perfect. There are glitches. While GPT4 is an improved update, whether it’s ideal might be up to those who are using it. However, OpenAI has noted that numerous companies have already deployed this new tech.

Stripe uses GPT4 to help deter fraud, Morgan-Stanley uses it to help employees navigate a library of information, and OpenAI points out that Khan Academy has deployed GPT4 for a pilot program.

As more companies use the technology, feedback and data from these customers could help OpenAI create a perfected version of GPT. Yet, what should car dealerships consider related to the downsides of ChatGPT and GPT4?

Again, the main downside would be related to any inaccuracies or perceived glitches from the functional tech. The current iteration, though, includes many improvements and new capabilities, too.

What Dealerships Need to Know about ChatGPT4

Will AI Rule Creativity?

If GPT4 can help create screenplays, assist with writing (by learning the user’s voice) and help to compose songs, will AI become a creative force that rivals humans? There might have always been a fear of AI thanks to movies that perpetuate the fear of machines, robots and AI technologies.

Creativity is unique to each individual. Could creativity be unique to each AI function? It’s possible. Maybe it learns techniques from previous writers, artists and musicians. Yet, AI also would have to understand copyrights and plagiarism. There are tools, though, that can already find copied information and perhaps AI or these tech functions incorporate a plagiarism detector, too.

It’s also possible that the AI’s creativity could be limited to its programming and its programmer. Could this technology usurp writers and composers, though? Perhaps the world needs to see what AI produces before any palpable fear takes hold.

Some Might Be Uncomfortable with GPT4 and AI

Not all dealerships will want AI or GPT to drive their online chat functions. They might prefer their current setup or they might not offer a chat function online. Some dealerships could be concerned about any perceived glitches with AI. Will the customer receive the answer they want? Will AI lead them astray?

Businesses are deploying GPT4 and learning how it can help them. OpenAI is using this information to further perfect the technology. As GPT grows smarter, it might be deployed in new ways and by other companies.

Can Anyone Explore GPT4?

Currently, there is a GPT4 API waitlist. Car dealerships that might be interested in integrating GPT4 will need to sign up for the waitlist.

Dealerships that want to learn more about ChatGPT, though, could sign up to tryout the basic tech. This isn’t the same as the GPT4 API, however. Still, signing up to explore the basics of ChatGPT can help dealerships understand the technology and its unique capabilities.

Are There Other Chat Functions Available?

GPT4 is buzzing about new technology in the world of AI capabilities. However, dealerships could explore other AI-based programs or apps. AI Chat apps are available via Google Play (for Android) or the App Store. While apps are often free to download, they may include in-app purchases.

These apps are different from ChatGPT, however some apps are powered by ChatGPT (albeit an earlier version). Apps that incorporate GPT could help dealerships better learn how the tech works and how it might assist their business in the future.

What Dealerships Need to Know about ChatGPT4

AI in the Auto Industry

AI isn’t new to the auto industry, and ChatGPT offers new capabilities that could be integrated into dealership websites or maybe even vehicles (once the tech is perfected). AI  is already woven into many cars, though. Here are the most common AI functionalities found in many vehicles:

  • Virtual assistants
  • Auto stop functions
  • Autopilot capabilities
  • Advanced safety systems

Some luxury auto brands incorporate a virtual assistant into their vehicles. This AI assistant is unique to the brand and answers commands related to the car.

In addition, many cars now feature an auto stop function that automatically stops the car to avoid a collision. This could be a form of AI. Advanced safety systems also could incorporate AI that helps enhance the safety of the vehicle.

Some electric cars offer an auto-driving or Autopilot (for Tesla) function. While this lets the car operate a bit independently, these features still require the driver to be alert and attentive. Currently, cars do not feature fully autonomous driving capabilities.

The Ultimate AI Driving Experience

GPT4 might lead to a perfected GPT technology that powers customer service and assists business with other tasks, too. Several businesses are using the function and testing it out. For the auto industry, though, self-driving cars might be the ultimate AI experience.

While some electric cars offer some automatic driving capabilities, no car currently is self-driving or fully autonomous. In the future, though, AI might drive the car. Creating a self-driving car would require the car to understand all safety and driving laws, identify and obey all road signs and lights and even intuitively interact with other cars to understand who has the right of way. An AI-driven car will need to know when to make an emergency stop, how to prevent a crash and how to maneuver in bad weather.

Perhaps self-driving cars will be equipped with ChatGPT to help drivers find any location or even get tips on the best restaurants around. AI-powered technology might be the future, but this technology isn’t perfect yet. For those who want to explore the future of AI, sign up for the GPT4 API waitlist and learn the capabilities of this AI technology.

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