Automotive advertising photography sets the stage for how a customer sees a car. Whether introducing them to the practical advantages of a vehicle or capturing their imagination through aesthetics alone, these images can act as a vital point of connection. But the power of automotive advertising photography isn’t limited to shaping how car buyers view the cars themselves. Rather, it often creates the foundation of how customers see and select a specific car dealership. At a time when car shopping is an overwhelmingly digital experience, choosing the right images is therefore more important than ever before.
THE NEW POSSIBILITIES OF AUTOMOTIVE ADVERTISING PHOTOGRAPHY
We live in a visually-oriented world where we carry high definition screens in our pockets and are continuously exposed to thousands of images each day. Digital viewing experiences increasingly stand in for not only traditional advertising, but in-person shopping. In this environment, the kind and quality of images matters more than ever before.
Whether looking for a new or used car, today’s car shoppers expect to have a comprehensive overview of a vehicle before they ever step into a showroom. In fact, many shoppers expect a dealer’s website to be the showroom. For this to happen, a dealership must provide a broad spectrum of image types, including compelling exterior shots from all angles and detailed interior views. These image types allow customers to imagine themselves in the driver’s seat, view display vehicle controls, and highlight passenger and cargo space. The quality of these images matter as much as their content, offering true-to-life colors, consistent lighting, and angles that not only showcase an individual vehicle in the best possible way, but allow for easy side-by-side comparisons to other vehicles.
However, automotive advertising photography isn’t just displaying the vehicles, it’s representing the dealership. Striking, high-quality images allow dealers to set the tone for how car buyers see their business. Whether the first introduction is a clever banner ad, a beautifully produced promotional video, or the homepage of the dealership website, the right images can help dealers truly set themselves apart.
ENGAGING CAR SHOPPERS VIA INTERACTIVE AND IMMERSIVE DIGITAL MEDIA
One of the most powerful ways car dealers can connect with customers is by using automotive advertising photography to create interactive, immersive experiences. Rather than simply being passive viewers clicking through endless images, modern technology provides opportunities for car buyers to engage with vehicles and personalize the shopping experience.
- Exterior spins. Exterior spins can allow shoppers to take a digital walk around and view a vehicle from the angle of their choice.
- Interior panoramas. Interior panoramas put customers in the driver’s seat, helping them better visualize what it would be like to own a particular vehicle.
- Virtual reality. VR technology can help you create a digital showroom that customers can access from anywhere in the world, immersing car shoppers in the viewing experience.
- Augmented reality. AR bringing cars to life in a new way by allowing customers to place vehicles in real-world environments and imagine them as a part of everyday life.
Taking advantage of these opportunities for greater engagement can help car shoppers better understand their options and move ahead in the buying process, whether in the dealership or at home.
CONNECTING TO THE BEST STOCK IMAGES
While the digital age presents a multitude of new opportunities for selling cars, creating automotive advertising photography that allows dealers to take advantage of those opportunities is a tall order. In fact, it is often not only impractical, but impossible. As such, dealerships are increasingly turning to stock photos, particularly firms that specialize in automotive imaging and offer comprehensive libraries of high-quality assets.
By partnering with firms like EVOX, dealers can access the very best in automotive advertising photography and find a complete imaging solution that makes sense in the digital age. Whether used to create a high-impact website, launch a marketing campaign, or create a virtual reality showroom, these assets can strengthen a dealership’s presence on multiple platforms and connect to the modern car buyer.