In automotive marketing, a great deal of focus is placed on a vehicle’s performance, handling, and exterior styling, while the interior is all too often an afterthought. A good example is the new mid-engine 2020 Corvette. While there was a great deal of interest in the car’s performance, not much attention was given to the interior. In fact, no interior photos appeared prior to production at all.
When the new Corvette finally made its debut, the interior proved to be unexpected. The steering wheel is squared off, the infotainment system is sharply angled towards the driver, and the air conditioning, seat heating, and other physical control buttons are atop a wall dividing the driver and passenger. Ultimately, these photos have received more attention than the exterior images. It is an extreme example of a model where car interior photos end up being critical to its reception—interior shots truly play an essential role across the entire automotive industry.
CAR INTERIOR PHOTOS ARE INVALUABLE ACROSS CLASSES
The interior design of all cars matter. Whether the inside of a vehicle is designed to provide a sense of luxury, enhance sportiness, or improve utility, it is often one of the most important deciding factors for car buyers. As such, car interior photos are indispensable to car dealers, automotive publications, and even rental agencies. This may be particularly true at a time when an ever-growing number of features are packed into vehicles.
Significantly, while interior images are often relatively easy to come by for higher-end vehicles, many in the auto industry fail to showcase those of compact and economy cars. This can be a serious misstep. With smaller and more sparse interior space, what exactly that interior space looks like can matter far more to the comfort of the driver and passengers than it does in a large sedan or upmarket SUV. The Honda Fit is an ideal example of a vehicle that manages to offer a roomy interior despite its small wheelbase. Innovative design features, such as rear seats with multiple folding options, maximize the utility of this space. With these clever touches, the Fit may actually be more practical than many larger and more expensive crossovers—but no one would be able to tell based solely on the exterior alone.
Clear photos of a vehicle’s interior allow car buyers to choose vehicles that prioritize the features that matter most to them. To help customers make an informed choice, automotive businesses should provide a full set of car interior photos that showcase the full scope of the car.
AN AUTOMOTIVE STOCK LIBRARY PROVIDES THE BEST INTERIOR PHOTOS—AND MORE
Comprehensively documenting a vehicle through photos is surprisingly uncommon, even in today’s image-focused digital marketplace. The reasons for this are primarily rooted in practicality. It takes a skilled automotive photography service to capture high-quality pictures of cars, and most automotive businesses do not have the resources necessary to produce or commission these images. And even if they have the technical capability, many don’t have access to all the vehicles necessary to create complete image galleries.
Automotive stock photo libraries, on the other hand, specialize in creating high-quality car images. These libraries have the skills and resources necessary to capture full sets of car interior photos that perfectly partner with their exterior images, allowing viewers to gain an in-depth understanding of a vehicle before they ever see it in person. The best automotive stock libraries have a depth and breadth of coverage that ensures dealerships, editorial publications, and rental agencies have the exact interior photos they need, when they need them.
Of course, today’s cutting-edge stock databases aren’t limited to still images alone. Rather, they can offer complete imaging solutions that include interior video and even XR assets. These assets can be used to create even more powerful viewing experiences that take full advantage of digital technologies to virtually put viewers inside each vehicle. In doing so, car shoppers, renters, and enthusiasts are able to fully explore cars from anywhere in the world, on the device of their choice—and automotive businesses are able to stay at the forefront of the industry.