How to Use Digital Dealership Marketing for Maximum Visibility

Digital dealership marketing encompasses all marketing campaigns and endeavors powered by digital channels. Facebook and other digital ads, social media, online videos, blogs/website content are all examples of digital marketing. How a dealership or business takes advantage of these marketing channels can impact their visibility with consumers. When done effectively,

Car Dealership Instagram Marketing Using Car Stock Photos

While car dealerships might choose to advertise via Facebook while also having an active presence on the popular social media site, the appeal of Instagram for visual content shouldn’t be undervalued for marketing purposes. Pictures, videos and stories dominate Instagram accounts. To get noticed, dealerships might need to choose their

Flashback! Marketing for Dealerships from the Past

Today, dealerships can advertise via social media to reach a broad audience and to strategically target specific demographics, too. Online ads can use tools that gather insight about buyers and their preferences, meaning that ads can show consumers only the automobiles that suit their lifestyle or personal tastes. In the

How to Write Ad Copy For High Quality Car Images

Today’s automotive consumers spend an average of seven hours researching and shopping online when buying a new or used car. Much of this time is spent looking at online listings posted by local auto dealers. The vast majority of auto dealers list their inventory online, which means auto consumers may

Successful Car Dealership Marketing Strategies

Creating a memorable brand can help a dealership stand out from the crowd and attract customers into the showroom or onto the lot. Car dealership marketing materials can include advertisements—print, radio, and social media—as well as blog content (for the dealership’s website), social media posts/pictures/videos, branded events and more. Yet

Using Automotive Stock Photos To Market To Millennials & Gen Zers

The old saying, “A picture is worth a thousand words,” rings true in the world of automotive marketing. Studies show that images can play an important role in helping automotive consumers research different vehicles, compare their options, and make purchase decisions. If you want to engage with consumers, using high

Cadillac Ct5 High Quality Car Automotive Stock Photos & Images

Mileage is one of the features people inquire about when buying a vehicle. With the 2021 Cadillac CT5 there are no surprises. You can expect a reasonable 23 mpg and 32 mpg. Other basic specs to know about this vehicle are that it can seat up to 5 passengers, it

Top Auto Dealership Marketing Ideas

The automotive industry is becoming increasingly competitive. There are over 18,000 auto dealerships currently operating in the U.S., so chances are your dealership is not the only one in your community. If you want to attract new customers and gain a competitive edge, you must be willing to invest in

How To Attract Automotive Consumers With High Quality Car Pictures

According to the National Automobile Dealers Association, there are over 16,000 franchised new car dealerships in the United States. The vast majority of these auto dealers list their inventory online to generate more sales. In other words, this is a competitive industry, so it’s important to make your listings stand

Car Dealership Marketing Materials: Quality Stock Photos Provide Professional Appeal

Car dealerships might incorporate a variety of marketing materials in their campaigns. Banner advertising, Facebook advertising, print materials, billboards and even blogs and social media posts could help draw attention to the dealership and engage with potential customers. When creating car dealership marketing materials, high quality stock photos can provide

How to Optimize Premium Car Stock Photos for SEO

Today’s automotive consumers conduct research, explore vehicles, and compare their options online. Many consumers don’t even visit a car dealer until they have decided which vehicle they want to buy. Because so much of the car buying process has shifted online, SEO for car dealers has become increasingly important. But

Creative Examples of Content Marketing for Dealerships

Content marketing materials include videos, blogs, and even all those updates on social media. Content marketing helps dealerships (and other businesses, too!) reach their audience and, hopefully, stand out from the competition. There isn’t a magic formula for content marketing campaigns or strategies. Why? It’s simple…uniqueness is an asset in

A Dealership’s Guide to Using A Car Photo Database

Many automotive consumers go online to learn about new models, research their options, and decide where to purchase a new vehicle. These consumers often fall in love with a vehicle based on the images they see online, which is why choosing the right images is so important for automotive dealerships. 

Social Series: 10 Video Ideas for Dealerships

Social media channels can help dealerships engage with and reach out to customers and, hopefully, welcome potential new followers who may turn into future customers. An active presence on social media is now the norm for many businesses today, and these platforms may be necessary to stay connected to the

How Vehicle Stock Photos Enhance the User Experience

Online resources have become a major part of the shopping experiences for those looking for a new car. Think with Google statistics show that even back in 2017 nearly all (95 percent!) of buyers were looking online for info, and twice as many consulted the web for research instead of

Will These Three Covid-Era Trends Stick Around at Dealerships?

Covid changed lives in the U.S. and around the globe. Trips to stores required masks and social distancing. Car dealerships might have faced closures, too, for in-person experiences. However, as the country re-opened gradually, dealerships and other businesses also had to evolve in their business procedures. The National Automobile Dealers

Should Dealerships Go Over The Top with Advertising?

In advertising, going over the top isn’t such a bad thing. But this isn’t about pricey ad campaigns or even big budget commercials. Over the top advertising is its own segment; OTT is digital advertisement delivered via streaming services. Should dealerships go over the top with their advertising? Auto Dealer

Mercedes Benz E-Class High Quality Car Automotive Stock Photos & Images

Some of the most common specs potential buyers ask about are a vehicle’s gas mileage, overall style, and passenger capacity. In terms of gas mileage, the 2021 Mercedes Benz E-Class gets 21 mpg and 27 mpg. It features a Intercooled Turbo Gas/Electric I-6, 3.0 L engine. As for looks, the

Tell a Story on Social Media to Boost Outreach, Engagement

Storytelling might bring up connotations of fish tales, fairy tales, campfire stories or even legends and lore. On social media, though, storytelling means something very different. This is a way to expand on a post and to give followers more information about a particular topic, subject or unique news story

Genesis GV80 High Quality Car Automotive Stock Photos & Images

Genesis GV80 there are no surprises. You can expect a reasonable 21 mpg and 25 mpg. Other simple specs to know about this automobile are that it can seat up to 5 passengers, it has a Intercooled Turbo Premium Unleaded I-4, 2.5 L engine, and a Sport Utility body. TRANSMISSION

How to Transform the Car Buying Journey With Facebook Messenger

The car buying journey has evolved over the years. In the past, the average automotive consumer would visit an average of five dealerships before deciding which vehicle to purchase. Now, the average auto consumer only visits one or two dealerships. This is because much of their research is now conducted


The 2021 GMC Yukon can easily carry up to 7 passengers. It also has an attractive Sport Utility body and a Gas V8, 6.2L engine. It gets 16 mpg and 20 mpg. TRANSMISSION SPECS The 2021 GMC Yukon has a 10-speed automatic transmission. ENGINE SPECIFICS Drive free and easy with

Kia Seltos High Quality Car Automotive Stock Photos & Images

With the 2021 Kia Seltos there are no surprises. You can depend on a reasonable 27 mpg and 31 mpg. Other basic specs to know about this car are that it can seat up to 5 passengers, it has a Regular Unleaded I-4, 2.0 L engine, and a Sport Utility

Continued Disruption: An Update on the Auto Industry

The automotive industry took quite a hit during the pandemic. When Covid caused businesses to close, factories might have shut down, too. Or factories might have scrambled to find replacements for sick workers. Dealerships might have closed to foot traffic and moved business online. Now Covid restrictions are lifted; the

Chevrolet Trailblazer High Quality Car Automotive Stock Photos & Images

In terms of gas mileage, the 2021 Chevrolet Trailblazer gets 26 mpg and 30 mpg. It has a Gas I3, 1.3L engine. The 2021 Chevrolet Trailblazer has a Sport Utility body and can seat up to 5 passengers. TRANSMISSION SPECIFICATIONS With this automobile, you’ll enjoy a Transmission, 9-speed automatic. ENGINE

How to Generate Leads for Your Dealership

Advertising and marketing can go hand in hand, but the terms aren’t interchangeable. The American Marketing Association defines the difference in this way: “…marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and

How Dealerships Can Get Leads with Facebook Ads

Facebook ads can help customers find cars and car dealerships in their area. For dealerships, these ads can help generate leads and sales by delivering the dealership’s messages and brand to new potential customers.   Some car dealerships might not advertise on social media and may be unsure if this is


Managing your automotive dealership’s reputation has never been more important. Why? According to a recent survey, 87% of consumers read online reviews for local businesses. Furthermore, the automotive industry is one of the top five industries in which consumers are most likely to read reviews. What these consumers read online

GMC Acadia High Quality Car Automotive Stock Photos & Images

The GMC Acadia is a great choice for modern buyers. It features a gas V6, 3.6L engine, making it quite the powerful SUV. In fact, this engine is known for allowing rapid acceleration, helping you to get anywhere you need in a hurry. It also features a decent technology package

Buick Encore High Quality Car Automotive Stock Photos & Images

The Buick Encore is a popular choice among families thanks to its 5 passenger seating capacity. Plus, for an SUV, it tends to get great gas mileage, at an average of 24 MPG city and 29 MPG highway.  The vehicle has also been shown to perform well in crash tests,