Automotive dealers should use every tool at their disposal to sell more vehicles, including online platforms such as Facebook Marketplace. Introduced in 2016, Facebook Marketplace is an online platform where consumers can discover, buy, and sell items. Consumers can search for specific items and filter the results by location, price,
Advertising and marketing can go hand in hand, but the terms aren’t interchangeable. The American Marketing Association defines the difference in this way: “…marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and
Facebook ads can help customers find cars and car dealerships in their area. For dealerships, these ads can help generate leads and sales by delivering the dealership’s messages and brand to new potential customers. Some car dealerships might not advertise on social media and may be unsure if this is
Social media is a crucial way to connect with customers and, hopefully, generate new business, too. Dealerships may be active on Facebook or Twitter, and hosting accounts on these two platforms may work well for providing updates and sales or to simply engage with followers. However, video engagement is becoming
Managing your automotive dealership’s reputation has never been more important. Why? According to a recent survey, 87% of consumers read online reviews for local businesses. Furthermore, the automotive industry is one of the top five industries in which consumers are most likely to read reviews. What these consumers read online
Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide
In the past, automotive companies relied solely on traditional marketing channels such as TV, print, and radio to reach potential consumers. But over the last decade, digital marketing has become an increasingly important component of automotive marketing strategies. It’s no longer an option to implement digital marketing strategies–it’s a necessity.
Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide
Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide
The GMC Acadia is a great choice for modern buyers. It features a gas V6, 3.6L engine, making it quite the powerful SUV. In fact, this engine is known for allowing rapid acceleration, helping you to get anywhere you need in a hurry. It also features a decent technology package
The Buick Encore is a popular choice among families thanks to its 5 passenger seating capacity. Plus, for an SUV, it tends to get great gas mileage, at an average of 24 MPG city and 29 MPG highway. The vehicle has also been shown to perform well in crash tests,
Mini-vans can be hard to come by these days, but the Honda Odyssey is a shining example of why they were once so popular. This 8-seater features a passenger body, a stylish exterior, and a reasonable price tag, among other awesome specs. MILEAGE SPECS Mini-vans tend to get lower gas
For a nice SUV that can seat up to 5 passengers, the GMC Terrain is a great option. It’s regularly praised for offering comfort and a smooth ride, and it’s also reasonably priced for a vehicle of its type. MILEAGE SPECS With the GMC Terrain, you can depend on a
If you’re in the market for a very spacious and comfortable SUV that comes with a great infotainment system, then be sure to consider the Chevrolet Trax. It’s also known for its affordable pricing and wide range of safety features, making this an excellent all-around vehicle that’s perfect for families.
Known for its high-powered engine, impressive towing capacity, and spacious interior, the Toyota Tundra is one SUV you won’t want to miss out on. Not only does it have these awesome components, but it’s also loaded with safety features to help you and yours feel as comfortable and secure as