Digital dealership marketing encompasses all marketing campaigns and endeavors powered by digital channels. Facebook and other digital ads, social media, online videos, blogs/website content are all examples of digital marketing. How a dealership or business takes advantage of these marketing channels can impact their visibility with consumers. When done effectively, digital dealership marketing could help … Read more
While car dealerships might choose to advertise via Facebook while also having an active presence on the popular social media site, the appeal of Instagram for visual content shouldn’t be undervalued for marketing purposes. Pictures, videos and stories dominate Instagram accounts. To get noticed, dealerships might need to choose their visual content wisely. New to … Read more
Today, dealerships can advertise via social media to reach a broad audience and to strategically target specific demographics, too. Online ads can use tools that gather insight about buyers and their preferences, meaning that ads can show consumers only the automobiles that suit their lifestyle or personal tastes. In the past, though, marketing for dealerships … Read more
Today’s automotive consumers spend an average of seven hours researching and shopping online when buying a new or used car. Much of this time is spent looking at online listings posted by local auto dealers. The vast majority of auto dealers list their inventory online, which means auto consumers may scroll through hundreds of different … Read more
Creating a memorable brand can help a dealership stand out from the crowd and attract customers into the showroom or onto the lot. Car dealership marketing materials can include advertisements—print, radio, and social media—as well as blog content (for the dealership’s website), social media posts/pictures/videos, branded events and more. Yet marketing might even include branded … Read more
The old saying, “A picture is worth a thousand words,” rings true in the world of automotive marketing. Studies show that images can play an important role in helping automotive consumers research different vehicles, compare their options, and make purchase decisions. If you want to engage with consumers, using high quality images is key. However, … Read more
Mileage is one of the features people inquire about when buying a vehicle. With the 2021 Cadillac CT5 there are no surprises. You can expect a reasonable 23 mpg and 32 mpg. Other basic specs to know about this vehicle are that it can seat up to 5 passengers, it has a Turbocharged Gas I4, … Read more
The automotive industry is becoming increasingly competitive. There are over 18,000 auto dealerships currently operating in the U.S., so chances are your dealership is not the only one in your community. If you want to attract new customers and gain a competitive edge, you must be willing to invest in marketing. In the past, auto … Read more
According to the National Automobile Dealers Association, there are over 16,000 franchised new car dealerships in the United States. The vast majority of these auto dealers list their inventory online to generate more sales. In other words, this is a competitive industry, so it’s important to make your listings stand out if you want to … Read more
Car dealerships might incorporate a variety of marketing materials in their campaigns. Banner advertising, Facebook advertising, print materials, billboards and even blogs and social media posts could help draw attention to the dealership and engage with potential customers. When creating car dealership marketing materials, high quality stock photos can provide professional appeal that can draw … Read more
Today’s automotive consumers conduct research, explore vehicles, and compare their options online. Many consumers don’t even visit a car dealer until they have decided which vehicle they want to buy. Because so much of the car buying process has shifted online, SEO for car dealers has become increasingly important. But SEO isn’t just about optimizing … Read more
Content marketing materials include videos, blogs, and even all those updates on social media. Content marketing helps dealerships (and other businesses, too!) reach their audience and, hopefully, stand out from the competition. There isn’t a magic formula for content marketing campaigns or strategies. Why? It’s simple…uniqueness is an asset in marketing. Creativity can leave a … Read more
Many automotive consumers go online to learn about new models, research their options, and decide where to purchase a new vehicle. These consumers often fall in love with a vehicle based on the images they see online, which is why choosing the right images is so important for automotive dealerships. Some dealers choose to take … Read more
Social media channels can help dealerships engage with and reach out to customers and, hopefully, welcome potential new followers who may turn into future customers. An active presence on social media is now the norm for many businesses today, and these platforms may be necessary to stay connected to the younger generations who might become … Read more
Online resources have become a major part of the shopping experiences for those looking for a new car. Think with Google statistics show that even back in 2017 nearly all (95 percent!) of buyers were looking online for info, and twice as many consulted the web for research instead of driving out to a dealership. … Read more
Covid changed lives in the U.S. and around the globe. Trips to stores required masks and social distancing. Car dealerships might have faced closures, too, for in-person experiences. However, as the country re-opened gradually, dealerships and other businesses also had to evolve in their business procedures. The National Automobile Dealers Association (NADA) focused on three … Read more
In advertising, going over the top isn’t such a bad thing. But this isn’t about pricey ad campaigns or even big budget commercials. Over the top advertising is its own segment; OTT is digital advertisement delivered via streaming services. Should dealerships go over the top with their advertising? Auto Dealer Today magazine advises that this … Read more
Researching cars online isn’t a novel approach to car shopping. Even before Covid, shoppers were visiting sites like Kelly Blue Book to hunt down stats on different cars, and possibly their current car, too. During the restrictions imposed during Covid, though, car buyers might have been forced online for multiple phases of the buying process. … Read more
Some of the most common specs potential buyers ask about are a vehicle’s gas mileage, overall style, and passenger capacity. In terms of gas mileage, the 2021 Mercedes Benz E-Class gets 21 mpg and 27 mpg. It features a Intercooled Turbo Gas/Electric I-6, 3.0 L engine. As for looks, the car has a Convertible body … Read more
In the past, automotive dealers relied heavily on foot traffic to sell cars. However, the car buying process has changed drastically over the years. Automotive consumers used to visit up to five dealerships before making a purchase decision, but today’s consumers only visit one or two. Because foot traffic has declined, auto dealers must generate … Read more
Storytelling might bring up connotations of fish tales, fairy tales, campfire stories or even legends and lore. On social media, though, storytelling means something very different. This is a way to expand on a post and to give followers more information about a particular topic, subject or unique news story related to the business. On … Read more
Genesis GV80 there are no surprises. You can expect a reasonable 21 mpg and 25 mpg. Other simple specs to know about this automobile are that it can seat up to 5 passengers, it has a Intercooled Turbo Premium Unleaded I-4, 2.5 L engine, and a Sport Utility body. TRANSMISSION SPECIFICATIONS The 2021 Genesis GV80 … Read more
The car buying journey has evolved over the years. In the past, the average automotive consumer would visit an average of five dealerships before deciding which vehicle to purchase. Now, the average auto consumer only visits one or two dealerships. This is because much of their research is now conducted online, so they no longer … Read more
The 2021 GMC Yukon can easily carry up to 7 passengers. It also has an attractive Sport Utility body and a Gas V8, 6.2L engine. It gets 16 mpg and 20 mpg. TRANSMISSION SPECS The 2021 GMC Yukon has a 10-speed automatic transmission. ENGINE SPECIFICS Drive free and easy with a Gas V8, 6.2L engine. … Read more
With the 2021 Kia Seltos there are no surprises. You can depend on a reasonable 27 mpg and 31 mpg. Other basic specs to know about this car are that it can seat up to 5 passengers, it has a Regular Unleaded I-4, 2.0 L engine, and a Sport Utility body. ENGINE SPECS When you … Read more
The automotive industry took quite a hit during the pandemic. When Covid caused businesses to close, factories might have shut down, too. Or factories might have scrambled to find replacements for sick workers. Dealerships might have closed to foot traffic and moved business online. Now Covid restrictions are lifted; the Centers for Disease Control explained … Read more
With the 2021 Mercedes Benz GLE-Class Coupe you can expect around 18 mpg and 23 mpg with Intercooled Turbo Gas/Electric I-6, 3.0 L engine, a Sport Utility body, and the ability to seat up to 5 passengers. TRANSMISSION SPECS With this automobile, you’ll benefit from a Transmission: AMG SPEEDSHIFT TCT 9-Speed Automatic. ENGINE SPECIFICATIONS Drive … Read more
In terms of gas mileage, the 2021 Chevrolet Trailblazer gets 26 mpg and 30 mpg. It has a Gas I3, 1.3L engine. The 2021 Chevrolet Trailblazer has a Sport Utility body and can seat up to 5 passengers. TRANSMISSION SPECIFICATIONS With this automobile, you’ll enjoy a Transmission, 9-speed automatic. ENGINE SPECIFICATIONS Make use of a … Read more
Americans might be ready to get back to normal. When the Centers for Disease Control loosened mask restrictions for vaccinated individuals, the masks seemed to come flying off. And retail establishments, restaurants and car dealerships also might have seen a boost in sales and foot traffic. In fact, Americans swamped car dealerships during the beginning … Read more
The Renegade Dance, “Baby Shark,” Mary Schmich’s “Wear Sunscreen” column. What do they have in common? They all went viral on the internet! Renegade was the viral dance challenge on TikTok made popular by Charli D’Amelio. “Baby Shark” became the most watched video of all time on YouTube. Mary Schmich’s column for the Chicago Tribune … Read more