Your car dealership must have a strong presence on social media in order to attract new customers and generate leads. This means you need to create profiles for your car dealership on Facebook, Twitter, LinkedIn, Instagram, and any other social media platforms your target audience uses. You also need to post on each of these channels on a regular basis to keep your target audience engaged.
Experts recommend posting once a day on Facebook and LinkedIn, three to five times per week on Instagram, and multiple times per day on Twitter. It can be incredibly challenging to come up with enough content for each of these platforms. If you’re stuck, get inspired by these 10 social media post ideas for car dealerships:
Introduce Your Team
Many people dread going to car dealerships because they don’t want to deal with pushy, intimidating salespeople. Let your target audience know they won’t encounter this type of salesperson at your dealership by using social media to introduce your team.
Take high quality headshots of every member of your team. Everyone should look friendly and approachable, so make sure your team is smiling genuinely in the photos. Then, post one of these images on your social media pages every week.
Include a caption that explains what the team member featured in the photo does at your dealership. You may even want to include a fun fact about the team member such as their favorite sports team or what they like to do in their spare time. This is a great way to make your target audience feel more comfortable working one-on-one with your team when they get to your dealership.
Share Blog Posts
Don’t let the blog content on your website go unnoticed. If you regularly post blog content, make sure you share links to each new post on your social media channels.
Sharing your blog posts on your social media channels will drive traffic back to your website. It will also help you establish your dealership as an automotive expert with your target audience. You can quickly become the go-to source for all automotive-related news, so your target audience will know exactly where to go to find the information they need.
Be sure to include an image along with each blog post link. This will make your social media post stand out as your followers scroll through their feeds.
Showcase Your Inventory
Social media gives you a great opportunity to share your inventory to your target audience. Schedule a few posts per week that showcase different vehicles that are currently for sale at your dealership.
Every post should include high quality images of the car’s interior and exterior. You should also add a caption that mentions the vehicle’s make, model, year, and mileage. Including these keywords will make it easier for interested customers to find your post in the social media platform’s search results.
End each of these posts with a call-to-action. For example, you may want to direct interested customers to get in touch with your dealership by phone or through a contact form on your website.
Explain Confusing Terminology
Experts recommend posting more often on certain channels than others. For example, it’s best to post multiple times per day on Twitter. If you need filler content to meet this quota, consider creating posts that explain confusing automotive terminology.
Think about different car parts, features, or buzzwords that your target audience may not be familiar with. For example, one tweet could quickly explain the difference between four-wheel drive and all-wheel drive. Another could explain what a catalytic converter does and why it is important.
Keep the explanations as simple as possible. Remember, your target audience doesn’t know as much about vehicles as you do. If you’re explaining what a certain car part is, make sure to include a picture so your audience can see what you’re talking about.
Advertise Discounts and Deals
If your dealership is running special discounts or deals in the near future, social media is the perfect place to let your target audience know about them.
Don’t wait until the last minute to let your followers know about your upcoming deals and discounts. Start promoting these events in advance so your target audience can plan ahead. As the event nears, post more frequently to remind your target audience to take advantage of your special offers.
You may even want to turn these posts into paid ads on Facebook and other social media channels. This will amplify your reach to ensure you drive as much traffic as possible to your dealership.
Thank Your Customers
You can also use your social media channels to highlight your relationships with your customers.
For example, every time someone buys a vehicle from your dealership, ask them if you can take a photo of them in their new car and share it on social media. Or if you have a customer who has been doing business with your dealership for years, take a photo of them and thank them for their loyalty in a social media post.
This is a great way to show potential customers how much you care about and value your relationship with your current customers.
Ask Trivia Questions
You can increase engagement on your social media pages by posting fun trivia questions for your followers to answer. The trivia questions should be automotive-related, of course. Some examples of questions you could ask include:
- What was the best-selling vehicle in the U.S. last year?
- How many cars does Jay Leno own?
- What year did the Ford Mustang debut?
Make it easier for your followers to get it right by providing multiple choice answers. Be sure to follow up and tell everyone the correct answer a few days after posting the initial question.
Educate Your Audience
You can use your social media channels to educate your target audience on a variety of automotive-related topics.
For example, create a step-by-step tutorial that explains how to check your vehicle’s oil or how to change a flat tire.
You can either write out the step-by-step instructions directly in the post or include a link that sends your followers to your website for a more detailed blog post on the topic. You could also film a short video that shows you completing each step in the process. This will make it easier for your followers to visualize how to complete each step.
Promote Other Small Businesses
It’s important to build and maintain strong relationships with other small businesses in the community. One way to strengthen these relationships is to promote other businesses on your social media channels.
Sharing their content directly to your page is an easy way to do this. But if you choose to create your own post about a small business, make sure you tag them in it so your followers know how to find them.
Provide Car Buying Tips
Your target audience may not have much experience with the car buying process, which is why you should consider posting helpful car buying tips on your social media pages.
For example, you may want to discuss how to trade in a vehicle at your dealership in one post. Break down the steps that are involved in the trade-in process so your target audience knows exactly what to expect if they choose to trade in their vehicle.
Buying a new car can be overwhelming, especially for first-time buyers. However, these posts can make the process seem simpler and more straightforward.