Resources

Car dealerships need to consistently market their inventory and the new models rolling into the showroom. Even before a model is acquired by the dealership, excitement for the upcoming arrival is often teased and promoted on social media or online. If dealerships don’t yet have possession of a vehicle, how

Dealerships might not be sweating about moving inventory off the lot. Used car prices are still high, and buyer demand is surging, too. Sales might be great, even if the vehicle selection isn’t the most robust for customers. Yet, even when finalizing that sale seems effortless, dealerships need to recognize

Luxury cars are an investment, and buyers of these high-end vehicles might expect to be wowed when researching their options online. If a buyer is investing $100,000 or more in a vehicle, they want to find impactful images online that show them more details about their options. Car stock images

Every auto dealership wants to attract more customers, so how do you stand out from the crowd? Cars are cars and there are only so many brands. There are bound to be competitors selling the same makes and models as you, especially if your dealership sells used cars. When you

Car dealerships often use automotive stock photography to showcase their new models and inventory. These professional photos show vehicles in full detail to help buyers understand their design and their interior features, too. Many dealerships offer extensive online photo slideshows of stock imagery. Dealerships often prefer to use stock photos

Advertising on Facebook allows dealerships to target specific customer demographics and focus efforts on specific geographic areas too. Geotargeting can be more micro than macro in scope, perhaps even zeroing in on a very small area in a community. Not all ads are as effective on Facebook, even when they

Car dealerships might not have the time to hire a professional to photograph all the new models that are arriving at the dealership. Hiring a professional photographer can be expensive, but car dealerships also might need immediate access to photos of new models to ensure that there aren’t any marketing

Back in November 2021, Google released a Broad Core update which was another update to its algorithms. The Broad Core Update could impact the importance of search terms and/or how links are weighted for rankings. Search Engine Journal explains that core updates affect Google’s primary search algorithm. The update could

Dealership websites typically have at least one feature in common: an auto photo gallery. Some dealerships use stock photos to exhibit new models, others might hire a local photographer, and then there are dealerships that do everything in-house. Most car dealerships offer new and used inventory, and an auto photo

In the days before the internet, buyers navigated to dealerships by the highways and byways. Maybe they used a road map to find the dealership that, hopefully, had their favorite car. Ads in newspapers included the dealership address. Television commercials probably featured the dealership lot and flashed the address, too.

Not every image benefits marketing purposes. For car dealerships, the imagery used to capture inventory—both new and used models—can help garner interest from potential buyers or it can perhaps stall interest in the vehicle. Photography can elevate the design of a new model, and it also can help buyers understand

Covid exacerbated the chip crisis and the economic impact reverberated throughout the automotive industry. Dealerships are still dealing with low inventory for some new models, and higher prices and crunched supply also has impacted the pre-owned/used market, too. In normal circumstances, dealerships would be marketing sales, promotions and new inventory.

Tesla is one of the top manufacturers of electric cars. Tesla’s Model Y was the best-selling electric vehicle in the country—more than 172,000 were sold in 2021. While the company tends to dominate the electric market, competitors like Lucid, Rivian and mainstay auto companies like General Motors, Ford, Toyota and

When the dealership is analyzing data analytics for the past month’s online traffic, things aren’t looking good. Page views are down, and customers don’t seem to be staying on the site for long. In fact, they’re clicking in and quickly checking out. The situation might be a head-scratcher. Content seems

There are luxury or premium vehicles and then there are vehicles that are at another level of affluence. Couture cars might be the best term for vehicles that are made just for the buyer. These vehicles can include extraordinary paint specs, unique features and little touches that add to the

Back in May of 2021, Google updated its algorithm yet again. Google loves keeping SEO professionals on their toes, and each update of the algorithm can mean minor—or sometimes major—updates to content and websites to ensure that rankings don’t plummet. For dealerships that don’t have an SEO or marketing pro

Shopping for a new or used vehicle has transformed into an online virtual experience for the buyer. Before venturing into a car dealership, many car buyers research their car online. Cox Automotive’s Car Buyer Journey Study: Pandemic Edition revealed that buyers spent more than seven hours researching and shopping online,

Car dealerships might have an extensive marketing budget or they could be watching every dollar. No matter if the budget is seemingly bottomless or more constricted; dealerships don’t want to invest money that won’t make them profitable. Unfortunately, not all marketing campaigns boost sales or provide a good return on

Consumers might have two large monthly expenses: the car payment and the mortgage. When shopping for either a new home or car, most buyers will not make such a significant purchase sight unseen. Photos can help the buyer understand if the purchase fits their needs, requires any changes or repairs

Car dealerships might already know the basics about marketing. Advertising, online content, events and other tactics can drive traffic, increase leads, and, ideally, increase sales, too. Yet, there might be a few tactics that aren’t on the radar, and these hidden strategies could also help give traffic a nudge. What