Resources

Car dealerships might have a vast inventory of new and used cars. To advertise their inventory, stock images car dealerships purchase might be chosen for their high-resolution and extensive options. For example, stock images typically offer an array of options that display a specific vehicle model’s interior and exterior design and features. Yet, there are ... Read more

Artificial intelligence (AI) has integrated into business practices. AI is used to help predict customer preferences via algorithms online. AI also is used by companies to create digitized voice activated assistants that help guide customers; Siri and Alexa are just two examples. While AI might seem sci-fi adjacent to some dealerships, there is one way ... Read more

Many car buyers start their hunt for a new vehicle online; a study by Cox Automotive reported that in 2020, car buyers spent more than seven hours researching and shopping online. The dealership website was noted to be the last destination for more than 30 percent of online shoppers. For dealerships, their website should be ... Read more

Covid exacerbated the online buying trend and even pushed car dealerships to move business online. However, from 2019 to 2020, Cox Automotive noted that car shoppers were actually spending less time researching and shopping for a car online. Before the pandemic, buyers spent around nine hours shopping and researching; in 2020, search time decreased to ... Read more

Immersive and interactive content can engage customers as they visit web pages to explore vehicles and their new car options. Many dealerships offer standard photo slideshows for vehicles on their lot, in their inventory and via their showroom. Yet, are slideshows the most memorable content that dealerships can offer? Today’s customers—especially younger shoppers—crave a more ... Read more

The majority of car buyers finance their new car. Some obtain financing through their bank or credit union, while others get approved for financing through the dealership. While a loan is the most common way to pay for a car, this isn’t the only financial resource for buyers. Dealerships may have stipulations related to taking ... Read more

The year 2000 was the dreaded year that the world feared that computers would suddenly go berserk, because of the Y2K problem. Nothing apocalyptic happened, but the year was memorable thanks to the millennial pop culture trends. Boy bands ruled the radio, the movie “How the Grinch Stole Christmas” was the top film and some ... Read more

The automotive industry encompasses factories, corporate headquarters, finance companies and, of course, the dealerships. The industry has long been dominated by men, but women have long since burst through the ceiling of this sector even if statistics don’t weigh in their favor. Is there a boy’s club in the auto industry? Looking at the numbers, ... Read more

Images are powerful things. The old saying “a picture is worth a thousand words” is very accurate. You can tell people something again and again, but until they see it with their own eyes, it doesn’t mean very much.  This is true in the advertising world and the world of car sales. If you are ... Read more

It used to be that, when you wanted to buy a car, you would head down to the local family-owned dealership and make a purchase. Nowadays, however, family dealerships are less and less common in many areas. Instead, you’ll find huge chain dealerships. Does this mean, though, that family dealerships don’t exist anymore? Does it ... Read more

When you think of “car spins,” you might think of a vehicle spinning out of control. However, in the automotive stock photo world, the term has a very different meaning. A car spin, in this context, is a moving image or video of a vehicle that allows viewers to see it from every angle. In ... Read more

Do you have a used car you no longer want or need? Or, maybe you’re just in a tight spot and willing to part with your older vehicle. Whatever the case may be, there’s likely someone who wants to buy it. And, while you could advertise your car and make a sale to a private ... Read more

Electric cars have become very popular in recent years, and for good reason. These cars offer both environmental and financial benefits. And, as a business owner, you can also benefit by using electric car stock photos in your marketing and other materials. Similarly, if you own a car dealership, quality electric car stock photos can ... Read more

If the pandemic taught dealerships anything, it’s that the industry and circumstances might force an immediate pivot in business as usual. When non-essential businesses faced lockdowns, survival meant taking business online. Now buying a car online is becoming commonplace, and perhaps the pandemic helped to force this change. Yet, the economic ripples continue for the ... Read more

Hero images on a website refer to a banner photo that grabs the visitor’s attention and dominates the page. Dealerships might use an image of the location exterior as their hero image or they might select a different dominant image. Used car dealerships could opt for a car sales image background. A car sales image ... Read more

The normal car buying experience—the one that existed before Covid—was fairly cut and dry, albeit sometimes an ordeal. Covid upended the supply chain and it helped to cause a shortage of microchips in the auto industry, which also caused a crunch in supply.  While other factors also contributed to the chip shortage, the result is ... Read more

In today’s world, people still shop in the traditional way. However, there are also a great many people who prefer to do their shopping online. They’re not just buying clothes or household items either. Some individuals are comfortable with making major purchases online, including car purchases. What this means for you, as a car dealer, ... Read more

If you own a car dealership, you’ve probably seen a big change in sales since the beginning of the COVID-19 pandemic. In particular, you’ve probably noticed that more and more people are choosing to shop online.  No matter how you feel about that change, online car shopping probably isn’t going anywhere. As such, it’s up ... Read more

Editorial photos are typically photos designated for editorial use versus being used for advertising. In some cases, businesses are prohibited from using editorial photos or images marked as ‘for editorial use only’ in any capacity used to sell a service or product (i.e. advertising or commercial use). Violating the terms could lead to legal issues. ... Read more

There are all kinds of business ventures to go into. But, if you have an interest in cars and want to make big-dollar sales, owning a car dealership could be for you. There are several different ways to go about this process. For example, you could invest in and sell new cars or used cars. ... Read more