Resources
Create These Car Dealership Instagram Marketing Videos
Instagram has recently changed its focus to favor short video content. With the success of TikTok, this pivot could have been a crucial move to help the photo-heavy Instagram evolve for a younger audience. While not every user has loved the updates, the social media world changes with online trends and perhaps to accommodate users’ ... Read more
Be on the Lookout for Automotive Stock Photos for These Upcoming Vehicles
The new 2023 models are driving into dealerships. This means that photos of these vehicles could be available from EVOX Images soon. However, there are many new cars that are scheduled to make their debut soon. While manufacturers release a new model every year of popular cars in their lineup, new vehicles are especially exciting ... Read more
Where Can Designers Find Stock Car Images?
Dealerships might be in search of photos for a particular car model to use online or in marketing materials. However, website designers or graphic designers also might need these images to produce web content, advertising materials or other communiqués for clients. Designers who need high-resolution car stock images might wonder about the best resources. Where ... Read more
An ‘Insta’ Debate: Should Stock Vehicle Images be swapped with Stock Vehicle Videos?
Dealerships that are active on Instagram might be familiar with the controversy surrounding the social media site. With the success of TikTok, Instagram is starting to favor video content. While Instagram has allowed users to post videos in the past, the platform was largely focused on photo content. Is it time for dealerships to pivot ... Read more
Here’s How Car API, Vehicle Image API Provides a Hassle-Free Image Search
Car dealerships might choose to use car stock images to showcase new models that have arrived in the showroom or on the lot. Car stock images help enhance and improve the online user experience, some stock images are interactive to allow site visitors to explore vehicles inside and out. Finding the best vehicle stock image ... Read more
Here’s When to Use a Custom Vehicle Photo vs. No Photo vs. Stock Images
Dealership marketing communiqués are inclusive of blog articles, advertisements, online content (website copy), social media content and more. Words communicate stories and even the description of new models, but photos are crucial to help customers visualize their new car options. Yet, are photos necessary for every marketing endeavor? Here’s when to use a custom vehicle ... Read more
When Should Dealerships Choose a Custom Vehicle Photo vs. Stock Images?
Vehicle photography gives customers a visual understanding of different models available at a dealership. Online research is now a natural part of the car buying process for many customers, and, as the dealership’s website might be the last online destination one in three customers visit, it should be an impactful and helpful resource. Dealerships want ... Read more
Dealership Marketing Ideas to Drive Sales and Foot Traffic
Car dealerships might use a variety of tried-and-true marketing tactics to help increase customer traffic or to draw attention to specific vehicles, too. Online advertising, email outreach and even special promotions could help dealerships increase their visibility. Is the dealership in a marketing rut, though? If the same tactics are used again and again, what ... Read more
Here’s How Dealerships Can Use 3D Car Stock Images to Enhance the Online User Experience
Many car dealerships include car stock photography as part of slideshows for vehicles; these professional photos allow customers to gain a better understanding of each model and its features. Car stock images are high-resolution photos that can best capture the details of interior car components and the exterior design of the vehicle, too. However, companies ... Read more
How Can Dealerships Buy Car Stock Images?
Some dealerships might take a DIY approach to the photographs on their website that showcases their inventory. While photos snapped on a smartphone or tablet could be an inexpensive way to showcase all the options on the lot, photography is an artform. Marketing vehicles requires photographs that highlight their best features. If a photo falls ... Read more
Get Car Image, API Simplicity and More with EVOX Images
There are many downloadable photo galleries that let car dealerships access photos for their marketing needs. However, not all of them allow for quick and simplistic searches. Dealerships might find that it takes them way too much time to pinpoint the images that they want and need for a specific marketing need. Dealerships don’t have ... Read more
Here’s How Dealerships Can Promote EVs as the Market Pushes toward an Electric Trend
As the price of fuel hits record highs, more consumers might be considering a new electric vehicle. Yet, this automotive sector has already been on the rise long before market pressures pushed the pump prices upward. For 2022, Ford introduced an electric F-150 called the Lightning, which proved so popular that the manufacturer is no ... Read more
Why Using a Car Dealer Stock Image Isn’t the Best Marketing Choice
Car stock photos are ideal for showcasing new models on a dealership website, via social media and even in online ads. These images are professional, high-resolution and often include close-ups of important details of the vehicle. Professional stock photos enhance the user experience, but there is one situation where these photos might be a fail. ... Read more
Social Dealerships: 30 Post Ideas to Increase Engagement and Visibility
Social media platforms are a simple way for businesses to stay connected to past and current customers and reach out to new customers, too. Facebook remains the most popular social media site; it counts about 2.93 billion active users each month. In addition, Instagram, YouTube, Twitter and TikTok also are popular sites. Dealerships should get ... Read more
This is How Car Stock Photos API Technology Simplifies the Photo Search
Car dealership marketing pros have probably found themselves rummaging through files of stock photos online to find the precise photo that they need for a specific webpage or blog article. With some photo sources, the images could be identifiable only by name and listed by the hundreds in a main file folder. What should take ... Read more
Here’s How Dealerships Can Get Optimized
A dealership’s website is its online portal and its primary internet hub for customers. Can customers or consumers looking for a new or used car find the dealership’s website easily? If website traffic is at a lull and dealerships aren’t seeing new visitors, there could be an optimization issue. Here’s how dealerships can get optimized ... Read more
EVOX Images: Intuitive API for Car Images
Searching for the best car image could be a bit of a hunt for dealerships if they are using the wrong image library. Some image providers make subscribers click through multiple folders and download a file full of different images just to find that one perfect snapshot of a model. Dealerships don’t have time to ... Read more
The Complete SEO Primer for Dealerships
Dealerships probably know by now that content is important on their website and social media accounts. Great content keeps customers engaged, and this engagement and on-site exploration could convert to sales. How much does the dealership know about SEO, though? While keywords are important, search engine optimization is more than just integrating the best phrases ... Read more
The Best Stock Images: Cars, Interactive Content and Color Options
When businesses were forced to shut down to abide by mandatory health orders during the height of Covid, survival meant creating experiences to mirror in-person shopping. Small and large companies might have previously offered an online storefront, but car dealerships might not have embraced the online shopping trend until mandates forced their hand. Consumers spend ... Read more
Here’s Why Dealership Marketing Should Include YouTube
Most dealerships probably understand that social media engagement is an important way to increase visibility and reach out to past, present and future customers. While many dealerships use Facebook for advertising and to stay social and visible online, dealerships might be overlooking another incredibly beneficial social media site for marketing. YouTube has more than two-billion ... Read more