Resources

Covid changed the rules of the car-shopping process. In the days or years before Covid, buyers visited car dealerships, sat in car models, took a test drive and completed the deal in person. While online sites were useful for researching and shopping for the best prices, car buying was typically

As new 2023 vehicle models drive into dealership showrooms and lots, EVOX Images also is updating its list of available stock images to include many 2023 models. Since not all these models have yet arrived, buyers might still be focused on 2022 models. In fact, sports cars enthusiasts might zero

Those looking for a new or used car might find that the prices at dealerships are higher than they anticipated. In addition, interest rates could start to be higher, too, now that the Fed has once again bumped rates. Finding the best prices for a new car could require a

Blogs, website content, online ads and social media content are all part of digital marketing. While the budget could impact the ad spend for online advertising opportunities, other marketing outreach could be virtually free for businesses. Marketing is unique to each car dealership, and what works for one dealership might

The majority of car buyers finance their purchase. While choosing a loan for a car breaks up the financial obligation and allows for convenient monthly payments, buyers typically must consider how much they can afford for a down payment. Some dealerships offer special promotions that advertise ‘one dime’ down payments

Car stock photos are an ideal and professional resource that allows car dealerships to showcase new models with clarity and in precise detail. EVOX Images offers numerous high-resolution, studio quality stock photos and stock photo libraries for each model. Yet, when a dealership wants to showcase the business, using car

The microchip shortage combined with high demand resulted in a shortage of new  vehicles. The production of some new vehicles was impacted by the chip shortage, and buyers who wanted these models might have turned to the used market to find a similar option. As buyer demand increased and inventory

Dealerships might receive leads via online ads or even on their website. These leads might be from serious buyers or they might lead absolutely nowhere. The ‘dead-end’ leads can frustrate sales team members who might spend hours answering questions or working with the potential customer. How can dealerships gain more

For many states, the winter season means future forecasts of ice and snow. During bad winter weather, driving can be dangerous. While the safest option is to stay indoors, sometimes snow and/or ice storms arrive suddenly leaving drivers no choice but to navigate the slick and hazardous roads. Some drivers

Car dealerships want to amplify their online visibility. There are many recommendations from SEO experts and other marketing experts that can help a dealership rise to the top of the search engine rankings. While appearing at the top of search results boosts awareness of the business and can increase visibility,

While a dealership’s bottom line might be measured in how many sales it makes, the factors that go into those sales are full of vital data points that can bring in more sales and repeat business. Customers might even pay more if they know they are getting what they want

Images can help buyers understand more about a business’ products and different offerings. Images also can help consumers put a face to a name when working with a sales team member virtually. Car dealerships probably know that images heighten the online user experience, but not all images are impactful. Car

Photos can elevate or diminish the impact of a dealership’s website. Ideally, car dealerships want to integrate high-resolution, professional imagery to ensure that every vehicle in the inventory is marketed and depicted with the most visual interest possible. Some dealerships might not be too concerned about the images they use.

As climate change becomes more urgent for humanity to address, sharp eyes have turned toward cars, a leading contributor. However, vehicles are not a luxury, and many people rely on them to be able to survive, using them to go to work and perform errands to stay fed, clothed, and

The dealership likely has a marketing plan that outlines the communication efforts for the year. Perhaps there is a healthy budget to finance vast online ad outreach. The inventory is being targeted to the right customer in the right geographic area. Maybe the dealership also has a company blog to

Car dealerships unloading inventory hasn’t been a problem. Inventory could be lower, demand is up. For the seller (aka the dealership), this low inventory combined with higher buyer demand means higher price tags. In fact, some car models have sold more than the sticker price. Kelley Blue Book reported that

Social media is an integral part of a business’ marketing strategy. For car dealerships, a social media presence can help online shoppers find out more about the available inventory and interact with the dealership team and its other followers online. Car dealerships that aren’t engaged on social media platforms might

Professional car stock photos are high-resolution images that showcase the best angles of a vehicle. Stock photos include close-up looks at specific features of the car like the instrument panel, wheels or the gear shift. While car stock photos are the best image choice to use when marketing new vehicle

Car dealerships that are researching ways to enhance their visibility online and reach new customers might be focused on boosting advertising and becoming more active on social media. While both advertising and social media outreach are effective tools to promote the dealership and appeal to a wider audience, these aren’t

Virtual reality and augmented reality technologies might be the future of the retail experience. For many companies and businesses, though, the future is now. Many have integrated extended reality (XR) experiences into their online hubs or feature this technology as part of their app offerings. Car dealerships need to offer