Resources

The new car smell is a distinct sensory experience that can be a highlight of driving off the lot in a new vehicle. New cars offer a pristine interior; the cloth or leather upholstery is flawless, the floor mats unsullied and every surface is seemingly dust-free. Any new vehicle can

With over 1 billion users, TikTok is definitely one of the most popular social media platforms right now. Using TikTok is a way for a car dealership to build a huge following quickly. This is great for dealerships that are trying to sell their inventory online or sell on their

Car buyers who are shopping for a pickup truck for hauling or towing heavy loads might need to upgrade the engine for optimal power. Diesel engines offer the best towing capabilities, and auto brands might offer several diesel engine options for buyers who need to equip their trucks with a

Advertising has become a virtual experience and many businesses choose to increase their visibility to potential customers with targeted online ads, which enable businesses to zero in on a specific audience and even a particular geographic range. Car dealerships can create carousel ads that let customers view specific inventory or

The internet has made it incredibly easy for car buyers to find new cars without ever having to leave their home. It is not likely that they will go around from dealership to dealership to find the right car anymore, so marketing your car dealership is more important than ever.

New 2023 vehicle models have arrived at many dealerships. However, some auto manufacturers might not have released all their new 2023 models just yet. As these 2023 models start driving into dealerships, buyers might wonder which new models are the best for their budget and their driving habits, too. As

The data from the 2021 Cox Automotive Car Buyer Journey Study cannot be emphasized enough: buyers are researching online for hours. Internet and online research and shopping have now become part of the process for many consumers. As the study noted, buyers are spending around five hours shopping and researching

Buying a new car for the first time is an expensive and exciting purchase. The new car smell reminds the owner during every drive that they are riding in their new purchase. Yet, for some car buyers, that new car purchase might be the first time owning a car. A

When buying a new or used car, there are several tips that can help consumers get the best deal, ease negotiations or even find the best financing for their needs. However, there also are a few bad buying habits that could skew the sale more in favor of the dealership.

As digital and e-commerce car sales are becoming more popular, keeping up engagement within your community can start to slip. While you might be selling more cars online, it is important to remember that you still have a local community to sell to as well. While online dealerships are bringing

To find the best car for the spending limit, buyers might scour dealership websites for deals and to better understand which lot offers the lowest prices. However, not every deal might be what it seems. There are few tips and myths buyers need to understand when shopping for a new

The car dealership has been around for generations. Once the Model T started rolling off the assembly lines, consumers needed a way to purchase those new automobiles. As the industry has changed, so, too, have car dealerships. Small family-owned dealerships might have been the norm, but now large corporate dealerships

Car buyers looking for speed and power might focus their search on classic American muscle cars. These cars are known for larger engines that amp up the speed and the acceleration, too. Through the years, though, the available options from different brands might have changed. Some models have come and

In today’s world, so many people use social media as a way to not only socialize, but to learn about something they are planning to purchase. This is no different for people looking to buy a car. As a car dealer, it is important to learn how to use social

Some younger consumers might be ready to purchase their first car. However, they might not have established credit. When lenders offer financing for a vehicle or other purchase, they pull the individual’s credit scores to understand their credit worthiness and/or risk. Potential buyers who don’t have any credit history might

The Covid pandemic likely sped up the auto industry’s evolution especially as it relates to online car shopping. Prior to the pandemic, the dealership website typically served as a resource for shoppers looking for prices on cars, available inventory and perhaps deals and incentives, too. Shelter-in-place orders closed nonessential businesses,

Car owners might be bored of driving their current car. As new models are introduced, consumers might notice that they have cooler features or a new or unique design. Some car owners might just not like their current car or they are in a place financially where they can afford

The average purchase price for a new car is still more than $48,000. In addition, as the Federal Reserve increases interest rates, buyers might face higher annual percentage rates (APR ) related to their car loans. Buyers who are focused on a tighter budget might need to find a car

As digital marketing and social media marketing quickly increase, it can be tricky to always be up-to-date on the latest trends. As a car dealer, it can seem almost impossible to compete with other dealers around your area.  Luckily, there are things you can do to rise above the rest

EVOX Images is constantly adding new photos to its car stock photo libraries. As new model years are introduced for each vehicle and each major auto brand, EVOX Images incorporates high-quality stock photo assets for each of these vehicles for dealerships to use for their marketing needs. The newest premium