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SHOULD YOU USE A STOCK LIBRARY FOR AUTOMOTIVE EDITORIAL PHOTOGRAPHY?

The story of the Subaru Baja is a story of resurrection. Essentially an Outback station wagon turned into a quirky short bed vehicle, the Baja was a flop when it was first released in 2003 and spent only three years on the market. Today, however, a Baja in good condition

CAR PHOTOGRAPHY FOR DEALERSHIPS: CHOOSING THE BEST IMAGING OPTIONS

Product photography is a part of daily life. But while most product photography is fairly simple, car photography for dealerships isn’t the same as product photography for items such as a phone, furniture piece, or laptop.  Cars are a collection of multiple complex systems, working together to not only get

THE RIGHT CAR RENTAL PHOTOS ARE MORE IMPORTANT THAN EVER

The latest analysis of the car rental industry predicts a compound annual growth rate of 6.1 percent from 2020 to 2025. Technology in the form of online booking has enhanced rental firms ability to reach their customers. However, it has also enabled peer-to-peer ride and car sharing. This “sharing” industry

TOP 4 CHANGING AUTOMOTIVE INDUSTRY TRENDS IN 2020

Technological advances have spurred a fundamental shift in the way people live their lives for the past twenty years. But through most of that period, the automotive industry was largely unaffected, and there is relatively little difference between a base model vehicle released in 2000 and one released in 2014.

5 USE CASES FOR VR TECHNOLOGY IN THE AUTOMOTIVE INDUSTRY

The average person may still think of VR primarily as the framing device for sci-fi movies. More often, they may recognize VR as a new and developing medium for video gaming. But VR can be—and already is—much more. How VR technologies are changing manufacturing, staff training, and retail practices is

WHY CAR DEALER VIDEO MARKETING MATTERS IN A CHANGING INDUSTRY

Car video marketing has the best of advertising—and the worst of advertising. Commercials from car manufacturers tend to have big budgets, clever writing, and high-quality production. Car dealer video marketing, however, has been known for the opposite. In fact, some dealerships are locally famous for the poor production value and

VIRTUAL CAR CLINICS MAKE AUTOMOTIVE MARKET RESEARCH MORE COST-EFFECTIVE

The average car has around 30,000 parts. Every one of those parts needs to be designed and engineered to hold up to different forces and loads, forged from different base materials, carefully machined to the needed dimensions, and assembled into components. These components are then shipped to a car manufacturer’s

THE BENEFITS OF USING A STOCK LIBRARY FOR CAR INTERIOR PHOTOS

In automotive marketing, a great deal of focus is placed on a vehicle’s performance, handling, and exterior styling, while the interior is all too often an afterthought. A good example is the new mid-engine 2020 Corvette. While there was a great deal of interest in the car’s performance, not much

CHOOSING THE BEST EDITORIAL CAR PHOTOS FOR REVIEW PORTALS

Today, there is a dizzying array of vehicle types, models, and trim levels available. Technology advances at a relentless pace, and every manufacturer incorporates these changes in their own unique way. It is easy for someone who hasn’t explored the auto market for a few years to be lost as

TOP 6 STRATEGIES FOR MARKETING CARS ONLINE

In 2019, online commerce finally eclipsed traditional purchases at a retailer’s physical location. Clicks, it appears, have prevailed over bricks. The automotive industry, however, is an exception. Even now, the majority of vehicle purchases still happen at automotive dealerships. But while fully digital transactions are rare, the internet is strongly

AN AUGMENTED REALITY CAR SHOWROOM BRINGS A NEW DIMENSION TO DEALERSHIPS

Imagine that you’re a car buyer searching for a car. You find one you like and step into your garage, project the car into it, and spend a few minutes walking around. You open up the doors, pop the trunk and the hood, and decide you like what you see.

FOR THE AUTOMOTIVE INDUSTRY, VIRTUAL REALITY COULD CHANGE EVERYTHING

When Facebook purchased Oculus in 2014, some regarded it as a mistake. In fact, virtual reality (VR) was likened to the 3D televisions that famously had flopped out of the electronics market in 2010. Six short years later, however, VR headsets are available from the world’s leading electronics brands and

A COMPELLING CAR PICTURES GALLERY CREATES NEW OPPORTUNITIES FOR AUTO PUBLICATIONS

When people find a vehicle make or model that they like, they typically want to learn as much as possible about it. In practice, that often means seeing as much of it as possible. While written descriptions of exterior design details and interior features can be interesting, viewing them can

WHERE TO FIND THE BEST CAR PHOTOS FOR DEALERS

First impressions matter. Today, the first impression that car shoppers have about a dealership is likely going to come from pictures. Not pictures of the dealership, but the images that the dealership provides of its inventory, whether on the dealer’s own website or via a third-party listing. These digital spaces

CHEVROLET BOLT HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

If you’re looking for a great four-door car with plenty of room for passengers, then consider the Chevrolet Bolt. This affordable little vehicle can seat up to five passengers and features many other impressive specs.  ENGINE SPECIFICATIONS This vehicle comes equipped with a quality electric engine that is very responsive

CADILLAC ESCALADE HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

If you’re in the market for a luxury SUV, look no further than the spacious Cadillac Escalade. It can seat up to 7 passengers at once, and, in spite of its large size, gets a reasonable 14 MPG city and 24 MPG highway. Plus, there’s a whole lot more to

BMW 7-SERIES HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

Want to learn more about the BMW 7-Series and whether or not it’s right for you?  Fortunately, knowing all the specifics is easier than ever before! We’ve got the specs readily accessible. All you have to do is read them, compare them to what you’re looking for in a vehicle, and

AUDI A8 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

Is the Audi A8 on your radar? If it’s not, there’s a good chance it should be! This stylish little luxury vehicle, which features a compact, four-door design, is also incredibly reliable, as its specs demonstrate. Plus, don’t let the small size or sleek exterior fool you. The Audi A8

BMW X1 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

The BMW XI is a large and in-charge vehicle with a beautiful exterior. It can seat up to 5 passengers thanks to its roomy sport utility body. Plus, for a vehicle of its size, it gets surprisingly good gas mileage. Drivers can expect around 24 MPG city and 33 MPG

AUDI A7 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

If you’ve been considering the Audi A7 for your next vehicle purchase, make sure you familiarize yourself with its specs. They are quite impressive, though wants and needs vary from one buyer to the next. Thus, the only way to ensure this vehicle is right for you is to read