Resources

From drugstores to local restaurants, businesses are embracing rewards programs. In fact, QueueIt explains that the vast majority of businesses offer these programs. Car dealerships should consider jumping on this trend, if they haven’t done so already. Loyalty or rewards programs not only enhance customer satisfaction, but they also can boost business. Here’s why dealerships ... Read more

A successful website draws visitors to its content. It allows and invites exploration and immerses visitors into the features, pages and content. While buyers have been using the internet for car research for years, buying a car online wasn’t the norm until the pandemic (with the exception of companies like Carvana). Now buyers might be ... Read more

Marketing tactics and activities are often designed to reach a broad audience and connect on a macro level. Businesses want to maximize the impact of their messaging and connect with as many potential customers as possible. What about repeat customers or customers that the dealership hopes will be repeat customers? Ideally, every customer should enjoy ... Read more

Marketing new vehicle models across multiple digital channels allows dealerships to reach a wider audience of potential buyers. To effectively capture the attention of buyers, dealerships need to provide visual resources that can encourage them to take the next step in the shopping process. Car photography is an integral part of automotive marketing. A car ... Read more

There are a number of factors that you should consider when determining which car you should purchase, including the cost, manufacturer, engine, interior, and safety features. But if you tend to travel with a big group of passengers in the backseat or need room to carry a lot of stuff in your vehicle, cargo space ... Read more

Technology has transformed the automobile and the driving experience. Each year, in-car technology seems to offer something better, cooler and perhaps even hands-free to aid drivers on their trips. Through the years, technology has evolved from simple radios to cassette players to CD players and now to touchscreen infotainment centers that are compatible with smartphones. ... Read more

TikTok is the rising star of social media platforms. CNBC reports that as of February 2023, TikTok counts one billion monthly active users. According to Statista, nearly 40 percent of users are between the ages of 18 to 24. This age bracket correlates to Generation Z, which is the demographic many businesses are now focusing ... Read more

High school students who are new to driving or college students who have only been driving a few years might be looking for their own car so they don’t have to rely on driving the family car(s). Parents might help pay for this new purchase or teens/young adults might save up to afford their first ... Read more

Millennials focus on price, fuel efficiency, and safety when shopping for a vehicle, and they research their purchase via a mobile device. Gen X researches from home (on an old-school computer), and the site Credit Acceptance explains that the Baby Boomers prefer their own wisdom related to their purchase versus that of friends, family, etc. ... Read more

Successful pay-per-click (PPC) campaigns lead to prominent online ads and more visibility for the business. These campaigns are influenced by a number of factors, though. While a high bid for keywords can help the business secure a top placement, offering more money per click might not always lead to the business winning the keyword ad ... Read more

Artificial Intelligence (AI) is infiltrating the daily habits of humans. Virtual assistants like Alexa and Siri can be used to power the home; with one simple verbal command, individuals can order food, turn on a light or even play a favorite song. AI also powers vehicles through technology, some self-driving functions and in-vehicle virtual assistants. ... Read more

Car dealership marketing tactics encompass a wide range of campaigns and communication outreach activities. As many car buyers begin their shopping process online, dealerships might focus their marketing strategies on the digital space. Each dealership has its own marketing plan that outlines the strategies for the year, but there is one digital tool (beyond a ... Read more

Car buyers shopping from home might visit dealership websites to explore their options for a new vehicle. Shoppers might want to see different photos of the car, and they might specifically look for interior photos. Does the dealership provide these interior images? An inside car photoshoot provides details to customers about the car’s interior features. ... Read more

Depending on the area, the competition between car dealerships can be fierce. Some regions are packed with dealerships, while small towns might only have one or two dealerships vying for customers. Marketing can help create a personality for a dealership and make the business memorable. Car dealership marketing materials should support the brand and the ... Read more

Gen Z buyers are gravitating towards luxury car purchases, and sports cars might be among their top choices. Common sports car models include the Ford Mustang, Chevrolet Corvette, Chevrolet Camaro and even the Porsche 911. Two other popular sports cars—the Dodge Charger and the Dodge Challenger—are about to be discontinued and buyers might opt to ... Read more

Digital marketing utilizes online tools to engage customers and heighten awareness of a business and its products/services. Social media, company websites, email, blogs and all the tools and features utilized in these online domains all encompass digital marketing. For car dealerships, digital marketing can be crucial to reaching customers and engaging them, too. More importantly, ... Read more

Businesses collect data related to their target audiences and what type of products might interest them. This data isn’t something that’s necessarily captured online, although some information could be related to online data. Previous purchases and online inquiries could allow car dealerships to better understand their customers. In addition, sales trends and other industry data ... Read more

A comprehensive marketing plan includes all the marketing outreach programs and communiqués for the year (or beyond) across multiple media. For example, social media marketing might include both paid advertising as well as outline potential posts that will be included via the dealership’s social media accounts. While social media and online communiqués are important marketing ... Read more

New car model year vehicles typically arrive in the dealerships in the fall or early winter. These new vehicles could include new features or even a sleeker design, and brands might even debut a new vehicle that grabs the attention and the excitement of buyers. The exterior design of the car could make or break ... Read more

Car prices have been higher as demand has increased, and cars might have moved off the lots without much effort. As interest rates for car loans might be higher in response to the Federal Reserve’s rate hikes, some models might not be so easy to sell. Inflation also might be influencing buyers to put a ... Read more