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Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide

Social media can be an important marketing tool for connecting with and engaging customers and clients. Car dealerships are getting social on social media and are using these platforms for marketing and outreach. Yet, there are so many social media apps that it might be difficult for dealerships to decide

The term “partner” can mean a few different things in the corporate world, and it’s thrown around often during branding and business development meetings. While we might mean it to be all-encompassing, there are certain situations that command a different type of partnership.  When you have a concrete idea about

The automotive consumer market is becoming increasingly diverse. Racial and ethnic minorities account for about 44% of the Millennial generation, which now represents 30% of the population in the U.S. The youngest demographic, Generation Z, is the most racially and ethnically diverse generation in U.S. history. Nearly half of people

Dealerships need to continuously invest in their marketing presence (budgeting), remain consistent with their brand messaging and consistently stay on edge with the competition. It’s not enough for dealerships to simply market their new vehicle models; consistent messaging throughout the year helps a business stay in front of audiences and

Throughout the past year, more businesses have been moving to a hybrid or fully online commercial model to keep up with ecommerce demand. Since the pandemic has severely limited options for brick-and-mortar businesses, online stores have taken off like never before. The automotive sales market is no different, and this

The automotive industry is fiercely competitive, which is why strong branding is so important. Branding can help you clearly communicate to your target audience what it is that you offer and how you are different from your competitors.  Automotive manufacturers have built some of the strongest, most recognizable brands in

Geo-targeting is a powerful tool for dealerships that are looking to expand their online outreach and target a specific area to boost sales and customer traffic. Some consumers understand that the ads that appear in websites might be tied to their previous shopping history or interests. Embedded cookies dropped by

Running an automotive dealership is not easy. It involves many tasks, including managing inventory, evaluating supply and demand, training employees, maintaining dozens of vehicles, and of course, getting customers in the door. Your main priority should be selling cars, but sadly, this can sometimes take a backseat to other time-consuming

The Volkswagen Arteon is a great little four-door car that can seat up to five passengers at a time. It has a beautiful, sleek exterior that is sure to catch your eye, but this car isn’t just made for looks. Its overall specs are quite impressive, proving that this is

Nothing beats a great SUV, and the Toyota Sequoia is no exception. This reasonably priced vehicle can seat up to eight passengers at a time, making it suitable for the whole family. Plus, it has other excellent specs to appreciate as well.  MILEAGE SPECS As is to be expected with

Volkswagen is known for making attractive, unique vehicles, and the Volkswagen Golf satisfies on both counts. Plus, this four-door car is surprisingly affordable and has plenty of excellent standard features, including a wonderful sound system and plenty of infotainment features as well. Explore the rest of this vehicle’s specs to

The Mercedes-Benz A Class is a beautiful, sporty four-door car that’s known for its powerful performance. It can seat up to five passengers at a time and features four drive modes, making it a great fit for just about any driver. To learn more about this vehicle, take some time

Looking for a sporty, attractive car that offers great traction and easy acceleration? If so, consider the Porsche 911. This jazzy little convertible will fulfill your need for speed! Furthermore, it can seat up to four passengers and offers some impressive specs that make it well worth the asking price.

The Toyota Avalon is an affordable and very reliable vehicle. It features a unique, money-saving gas/electric engine and has a four door car body and a five-passenger seating capacity. Read about its other specs to decide if it’s the best choice for your needs and purposes. MILEAGE SPECS Want to

There are some people who love the term “cute” and everything it encompasses. If you’re one of them and you want a cute car, then the Mini Cooper is most certainly for you. This classic little convertible, which can seat up to four passengers at a time, is nothing short

There are some people who love the term “cute” and everything it encompasses. If you’re one of them and you want a cute car, then the Mini Cooper is most certainly for you. This classic little convertible, which can seat up to four passengers at a time, is nothing short

The Nissan Armada is an attractive SUV that can seat up to eight passengers at a time. It has been well-reviewed for its four-wheel drive system and other excellent specs. And, speaking of specs, why not look over them now to determine if this is the right vehicle for you?

For a majorly large-and-in-charge SUV, choose the Subaru Ascent. This vehicle is an eight-seater that is perfect for carpooling, large families, or for anyone who just wants to feel powerful on the road. MILEAGE SPECS With the Subaru Ascent being an SUV, you might not expect much in terms of

There are some people who love the term “cute” and everything it encompasses. If you’re one of them and you want a cute car, then the Mini Cooper is most certainly for you. This classic little convertible, which can seat up to four passengers at a time, is nothing short