Car dealerships often include a photo slideshow for models in their inventory. These photos help buyers understand more about the car and its features. There is one stock photo that dealerships shouldn’t skip for the car photo slideshow, and its inclusion or lack thereof could break a buyer’s decision.
The mechanics of a vehicle are very important for some buyers. The heart of a standard car is its engine, and the engine’s design and its power can tell a buyer some crucial details about the vehicle. Here are five reasons why a car engine stock photo should be included in a car model’s slideshow story:
- Not all engines are alike
- Car enthusiasts want to see what’s under the hood
- The engine is the power behind the car
- An engine shot can show other mechanical details
- Not showing a photo could discourage buyers
Why is that Engine Photo So Important?
Dealerships might include an extensive slideshow for their inventory. They included interior photos that provide views of the infotainment system and seat space and offered many different photos of the exterior. In fact, maybe the dealership included every detail in the car via photos. If they neglect a photo of the engine, though, that’s a problem.
Not all engines are alike.
The size and design of engines differ. For this reason, a car stock engine photo can help buyers understand how the engine of one model differs from another. A four-cylinder engine will be smaller than an eight-cylinder engine and a diesel engine will look a bit different than a standard fuel engine.
Help buyers understand the design of the car’s engine by showing it. Allow buyers to view different vehicles and then compare the engines to get a better idea as to how they differ.
Car enthusiasts want to see what’s under the hood.
A car enthusiast who is shopping for a new car wants to see all the details. Do not skip the engine photo. For a buyer who knows cars, a missing engine photo will be a frustration.
Include a photo of the engine to allow car aficionados to see all the details. Some dealerships might even include several photos of the engine from different angles. Dealerships can check out all the engine stock photo options via EVOX Images.
The engine is the power behind the car.
Not showing the engine of a vehicle is like not showing the trunk or the back seat. The engine is the power behind the car; it is the heart of the vehicle.
While some buyers might not have any idea about the mechanical details when they see a picture of the engine, including the photo. The engine is a major detail, and buyers should see it.
An engine shot can show other mechanical details.
An engine stock photo shows the engine but it also could include other mechanical details of the vehicle. Showing buyers what’s under the hood allows them to preview as much of the vehicle as possible and learn as much about the vehicle as they can through photos.
While car shoppers will need to take a test drive of a vehicle to understand how it maneuvers and handles, a photo of the engine and the under-the-hood mechanics also can tell buyers additional details about the vehicle.
Not showing a photo could discourage buyers.
Where’s the engine photo? If the engine photo is missing, buyers or car shoppers might wonder why. Is the engine super small? Is something amiss?
Missing photos of key car details could leave more questions than answers. Don’t leave out a photo of the engine.
Why a Car Engine Stock Photo is the Best Choice
Dealerships might consider just snapping a photo of the engine and posting it online. Are engine stock photos any better than DIY photos that cost next to nothing?
Custom or DIY photos are the preferred photo choice for used or pre-owned vehicles as these cars could have wear or some flaws that differ from the vehicles depicted in stock photos. New car models are designed the same and are best depicted by stock photos. New cars featured in a dealership’s inventory might differ related to their features, but their engine design will be the same or similar and vehicles shouldn’t have wear and tear.
When dealerships are marketing new cars, stock photos are the preferred visual. These professional high-resolution images ensure that buyers have access to the best representation of the vehicle model. In addition, the high resolution quality allows car shoppers to zoom in without any pixelated distortion. What defines high-resolution? These images are at least 300 pixels per inch (PPI).
Invite Exploration with Unique Photo Slideshows
While dealerships should never forget to include an engine image within a car model’s slideshow, enhancing the quality of the slideshow or the engagement of the photos can amplify the user’s experience and entice their curiosity.
The slideshow typically appears on the model’s page. On the page, dealerships also could include an eye-catching animated photo of the vehicle. These images from EVOX Images show the car changing color trims as it rotates, drives or is shown from different vantage points. Animated images load automatically so car shoppers will immediately see the action once they open the page.
Dealerships also can include spin photos that also keep buyer’s engaged in the exploration of the model. While a slideshow of stock photos can show the buyer different visual details of the car’s features, spin photos can invite them to immerse in the exploration of the car.
Exterior spin photos allow car shoppers to use either their fingertip (for mobile devices) or their mouse to interact with a 3D image of the vehicle and rotate it in all directions. Shoppers can see all the exterior details of the car and view the car from any angle.
Panorama spin photos let buyers explore the interior of the car. Again, buyers use a fingertip or mouse to explore the image. They can look in the back seat, check out the passenger space or even look up at the moon roof of the vehicle.
These interactive and animated photos ensure that buyers can enjoy a hands-on exploration of the car without leaving home. These images combined with the photo slideshow can help buyers gain the information they need about a particular model to decide if it’s a good fit for their needs.
Should the Engine Be the First Photo in a Slideshow
While all car model slideshows should include a photo of the engine, this photo doesn’t necessarily need to be the first image in the slideshow. Buyers might want to see the interior of the car first before they look under the hood.
However, some cars include impressive engines that buyers want to see. If the car is defined by its horsepower and speed, dealerships might decide to lead the photo slideshow with the engine image. Marketing for muscle cars and sports cars all might feature the engine photo prominently.
With other models, though, dealerships should simply remember to include an engine stock photo to ensure that buyers have the information about the heart of the car. Since many car buyers begin their journey online and spend hours on shopping and researching online, photos are an important visual that can help tell the car’s story online and entice buyers to make the next step in their buying process.