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Artificial Intelligence (AI) is infiltrating the daily habits of humans. Virtual assistants like Alexa and Siri can be used to power the home; with one simple verbal command, individuals can order food, turn on a light or even play a favorite song. AI also powers vehicles through technology, some self-driving functions and in-vehicle virtual assistants. … Read more
Car dealership marketing tactics encompass a wide range of campaigns and communication outreach activities. As many car buyers begin their shopping process online, dealerships might focus their marketing strategies on the digital space. Each dealership has its own marketing plan that outlines the strategies for the year, but there is one digital tool (beyond a … Read more
Car buyers shopping from home might visit dealership websites to explore their options for a new vehicle. Shoppers might want to see different photos of the car, and they might specifically look for interior photos. Does the dealership provide these interior images? An inside car photoshoot provides details to customers about the car’s interior features. … Read more
Depending on the area, the competition between car dealerships can be fierce. Some regions are packed with dealerships, while small towns might only have one or two dealerships vying for customers. Marketing can help create a personality for a dealership and make the business memorable. Car dealership marketing materials should support the brand and the … Read more
Gen Z buyers are gravitating towards luxury car purchases, and sports cars might be among their top choices. Common sports car models include the Ford Mustang, Chevrolet Corvette, Chevrolet Camaro and even the Porsche 911. Two other popular sports cars—the Dodge Charger and the Dodge Challenger—are about to be discontinued and buyers might opt to … Read more
Digital marketing utilizes online tools to engage customers and heighten awareness of a business and its products/services. Social media, company websites, email, blogs and all the tools and features utilized in these online domains all encompass digital marketing. For car dealerships, digital marketing can be crucial to reaching customers and engaging them, too. More importantly, … Read more
Businesses collect data related to their target audiences and what type of products might interest them. This data isn’t something that’s necessarily captured online, although some information could be related to online data. Previous purchases and online inquiries could allow car dealerships to better understand their customers. In addition, sales trends and other industry data … Read more
A comprehensive marketing plan includes all the marketing outreach programs and communiqués for the year (or beyond) across multiple media. For example, social media marketing might include both paid advertising as well as outline potential posts that will be included via the dealership’s social media accounts. While social media and online communiqués are important marketing … Read more
New car model year vehicles typically arrive in the dealerships in the fall or early winter. These new vehicles could include new features or even a sleeker design, and brands might even debut a new vehicle that grabs the attention and the excitement of buyers. The exterior design of the car could make or break … Read more
Car prices have been higher as demand has increased, and cars might have moved off the lots without much effort. As interest rates for car loans might be higher in response to the Federal Reserve’s rate hikes, some models might not be so easy to sell. Inflation also might be influencing buyers to put a … Read more
The new car smell is a distinct sensory experience that can be a highlight of driving off the lot in a new vehicle. New cars offer a pristine interior; the cloth or leather upholstery is flawless, the floor mats unsullied and every surface is seemingly dust-free. Any new vehicle can offer the best car interior … Read more
With over 1 billion users, TikTok is definitely one of the most popular social media platforms right now. Using TikTok is a way for a car dealership to build a huge following quickly. This is great for dealerships that are trying to sell their inventory online or sell on their lot. To get the most … Read more
Car buyers who are shopping for a pickup truck for hauling or towing heavy loads might need to upgrade the engine for optimal power. Diesel engines offer the best towing capabilities, and auto brands might offer several diesel engine options for buyers who need to equip their trucks with a more powerful engine. The Ford … Read more
Advertising has become a virtual experience and many businesses choose to increase their visibility to potential customers with targeted online ads, which enable businesses to zero in on a specific audience and even a particular geographic range. Car dealerships can create carousel ads that let customers view specific inventory or ads that link to a … Read more
The internet has made it incredibly easy for car buyers to find new cars without ever having to leave their home. It is not likely that they will go around from dealership to dealership to find the right car anymore, so marketing your car dealership is more important than ever. 2x the amount of people … Read more
New 2023 vehicle models have arrived at many dealerships. However, some auto manufacturers might not have released all their new 2023 models just yet. As these 2023 models start driving into dealerships, buyers might wonder which new models are the best for their budget and their driving habits, too. As car prices have risen, buyers … Read more
The data from the 2021 Cox Automotive Car Buyer Journey Study cannot be emphasized enough: buyers are researching online for hours. Internet and online research and shopping have now become part of the process for many consumers. As the study noted, buyers are spending around five hours shopping and researching for a new car online. … Read more
Buying a new car for the first time is an expensive and exciting purchase. The new car smell reminds the owner during every drive that they are riding in their new purchase. Yet, for some car buyers, that new car purchase might be the first time owning a car. A new car, though, is a … Read more
When buying a new or used car, there are several tips that can help consumers get the best deal, ease negotiations or even find the best financing for their needs. However, there also are a few bad buying habits that could skew the sale more in favor of the dealership. Some buyers might have skipped … Read more
As digital and e-commerce car sales are becoming more popular, keeping up engagement within your community can start to slip. While you might be selling more cars online, it is important to remember that you still have a local community to sell to as well. While online dealerships are bringing in more sales, there are … Read more
To find the best car for the spending limit, buyers might scour dealership websites for deals and to better understand which lot offers the lowest prices. However, not every deal might be what it seems. There are few tips and myths buyers need to understand when shopping for a new car. Here are 10 important … Read more
The car dealership has been around for generations. Once the Model T started rolling off the assembly lines, consumers needed a way to purchase those new automobiles. As the industry has changed, so, too, have car dealerships. Small family-owned dealerships might have been the norm, but now large corporate dealerships have a market share in … Read more
Car buyers looking for speed and power might focus their search on classic American muscle cars. These cars are known for larger engines that amp up the speed and the acceleration, too. Through the years, though, the available options from different brands might have changed. Some models have come and gone, while other popular models … Read more
In today’s world, so many people use social media as a way to not only socialize, but to learn about something they are planning to purchase. This is no different for people looking to buy a car. As a car dealer, it is important to learn how to use social media as a way to … Read more
Some younger consumers might be ready to purchase their first car. However, they might not have established credit. When lenders offer financing for a vehicle or other purchase, they pull the individual’s credit scores to understand their credit worthiness and/or risk. Potential buyers who don’t have any credit history might wonder how this will impact … Read more
The Covid pandemic likely sped up the auto industry’s evolution especially as it relates to online car shopping. Prior to the pandemic, the dealership website typically served as a resource for shoppers looking for prices on cars, available inventory and perhaps deals and incentives, too. Shelter-in-place orders closed nonessential businesses, but sales were still necessary … Read more
Car owners might be bored of driving their current car. As new models are introduced, consumers might notice that they have cooler features or a new or unique design. Some car owners might just not like their current car or they are in a place financially where they can afford their dream car. Others might … Read more
The average purchase price for a new car is still more than $48,000. In addition, as the Federal Reserve increases interest rates, buyers might face higher annual percentage rates (APR ) related to their car loans. Buyers who are focused on a tighter budget might need to find a car that’s less than $30K. What … Read more
As digital marketing and social media marketing quickly increase, it can be tricky to always be up-to-date on the latest trends. As a car dealer, it can seem almost impossible to compete with other dealers around your area. Luckily, there are things you can do to rise above the rest and increase your customer engagement, … Read more
EVOX Images is constantly adding new photos to its car stock photo libraries. As new model years are introduced for each vehicle and each major auto brand, EVOX Images incorporates high-quality stock photo assets for each of these vehicles for dealerships to use for their marketing needs. The newest premium car stock photos for models … Read more