The Covid pandemic likely sped up the auto industry’s evolution especially as it relates to online car shopping. Prior to the pandemic, the dealership website typically served as a resource for shoppers looking for prices on cars, available inventory and perhaps deals and incentives, too. Shelter-in-place orders closed nonessential businesses,

Car owners might be bored of driving their current car. As new models are introduced, consumers might notice that they have cooler features or a new or unique design. Some car owners might just not like their current car or they are in a place financially where they can afford

The average purchase price for a new car is still more than $48,000. In addition, as the Federal Reserve increases interest rates, buyers might face higher annual percentage rates (APR ) related to their car loans. Buyers who are focused on a tighter budget might need to find a car

As digital marketing and social media marketing quickly increase, it can be tricky to always be up-to-date on the latest trends. As a car dealer, it can seem almost impossible to compete with other dealers around your area.  Luckily, there are things you can do to rise above the rest

EVOX Images is constantly adding new photos to its car stock photo libraries. As new model years are introduced for each vehicle and each major auto brand, EVOX Images incorporates high-quality stock photo assets for each of these vehicles for dealerships to use for their marketing needs. The newest premium

When shopping for a new or used vehicle, consumers might look at the price on the sticker to better understand their final purchase price. While this is a good starting price, the sticker isn’t the full story about the cost of the car. The buyer will likely allocate a down

Electric car owners might be preparing to take their EV on the road for a trip to see friends and/or family during the holidays. Their journey might take them through mountain ranges. Are all electric vehicles capable of navigating the roads that weave through mountainous regions? Driving an electric vehicle

In today’s market, it can seem almost impossible to keep up with competitors in the car business. As online marketing becomes more popular, car dealerships are taking advantage of it to gain access to a wider audience and increase their sales. Online marketing isn’t the only way to market a

Car dealerships might be searching for interesting photos that they can use as a hero image or just a filler image for their website. Car stock photos are high-resolution images that can add to the impact of the website, and dealerships might utilize these photos to showcase new models and

Pickup trucks might not be known for their fuel efficiency. Some pickup truck engines use diesel for power, while others operate on standard gasoline, and, when towing, the gas mileage of a pickup truck can decrease even further. Not all car buyers purchase a pickup truck for their towing power

While Nissan is discontinuing the Nissan Rogue Sport, the Nissan Sentra remains in the brand’s lineup. The Sentra is popular with buyers for its affordability, fuel efficiency and safety. The 2022 Sentra received a Top Safety Pick rating/award from the Insurance Institute for Highway Safety (IIHS); it is priced at

According to the 2021 Cox Automotive Car Buyer Journey Study, car buyers spent five hours and 22 minutes researching and shopping for a new car online. When the car shortage hit, dealership websites saw higher online traffic according to the 2021 study. Dealership websites can be important resources for buyers

If you’re looking for a vehicle with more space, you may want to consider upgrading to a minivan. Minivans are comfortable, functional, and durable vehicles. Even though they’re often associated with soccer moms, minivans are designed for all types of drivers. In fact, they’re often viewed as an alternative to

Buying a car is a long process that involves doing a lot of research, picking out a vehicle that fits your needs, and negotiating with the seller for a price that is fair to both parties. Perhaps you take out a car loan either from the dealer or with your

One of the best ways to get repeat customers, or for past customers to refer new customers to your dealership, is through email marketing. Email marketing is cost efficient and is proven to drive results. If you are thinking about using email marketing for your auto dealership, consider these eight

Car dealerships often include a photo slideshow for models in their inventory. These photos help buyers understand more about the car and its features. There is one stock photo that dealerships shouldn’t skip for the car photo slideshow, and its inclusion or lack thereof could break a buyer’s decision. The

When hearing the words pickup truck, most tend to envision a large-bodied vehicle with a big loud engine that guzzles gas or diesel. From when EVs first entered mainstream production to 2023 and beyond, the technology that has gone into them has made them serious contenders when compared to combustion

Integration of computer-based technology has allowed cars to operate smarter and safer. Now vehicles are equipped with camera systems that allow the driver to see behind the car and all around the vehicle. Some cars automatically stop to avoid a collision or alert the driver when another vehicle is lingering

Making mistakes in your advertising is like throwing money and leads away. If you are spending money on marketing your dealership but not attracting any new customers, it is time to reevaluate your approach. Mistakes in marketing are quite common by any dealership, but yours isn’t just any dealership. Yours

Car dealerships might utilize car stock photos to promote vehicles on their website, on social media or even for online ads and marketing materials. However, there is one space where dealerships might not think to use these photos: blog articles. Car dealerships without a blog should consider embracing this marketing

Americans love their trucks. In 2021, the Ford F-Series, the Dodge Ram and the Chevrolet Silverado were the three best-selling vehicles. The Ford F-Series has remained the most popular (i.e. best-selling) vehicle for more than four decades. The F-Series must be the best-selling car of all time, right? While car

The auto dealership industry is incredibly competitive, which is why marketing is so important. The right marketing plan can help your dealership stand out from its competitors, attract new customers, and increase revenue.  But if you’re new to the world of marketing, creating a marketing plan for your dealership from

The price of buying a car isn’t just about the number on the model’s sticker. Instead, buyers also are responsible for other fees and taxes, too. These costs bump the out-the-door price, and where the buyer lives could impact this final cost, too. Sales tax might be rolled into financing

Car dealerships might rework their marketing plans to navigate changes in the market. While not all dealerships might create a formal marketing plan, they might follow a path of strategies to keep consistent messaging and to heighten their visibility and outreach to customers. Dealerships might implement advertising campaigns online (or

Buying a new car can be exciting, but it also requires preparation. Consumers can’t just stroll into a dealership and buy a car without the necessary documents. Even those who are cash buyers need certain identification and documentation. For buyers who need to prepare for the dealership visit to complete

Covid changed the rules of the car-shopping process. In the days or years before Covid, buyers visited car dealerships, sat in car models, took a test drive and completed the deal in person. While online sites were useful for researching and shopping for the best prices, car buying was typically

As new 2023 vehicle models drive into dealership showrooms and lots, EVOX Images also is updating its list of available stock images to include many 2023 models. Since not all these models have yet arrived, buyers might still be focused on 2022 models. In fact, sports cars enthusiasts might zero

Those looking for a new or used car might find that the prices at dealerships are higher than they anticipated. In addition, interest rates could start to be higher, too, now that the Fed has once again bumped rates. Finding the best prices for a new car could require a

Blogs, website content, online ads and social media content are all part of digital marketing. While the budget could impact the ad spend for online advertising opportunities, other marketing outreach could be virtually free for businesses. Marketing is unique to each car dealership, and what works for one dealership might

The majority of car buyers finance their purchase. While choosing a loan for a car breaks up the financial obligation and allows for convenient monthly payments, buyers typically must consider how much they can afford for a down payment. Some dealerships offer special promotions that advertise ‘one dime’ down payments