Social media isn’t just for users to expand their social reach online. While individuals use social media to connect with friends and family, social media also has become an important tool for networking and an integral marketing resource for businesses. However, for car dealerships without a dedicated marketing team, social media could feel like yet … Read more
A marketing plan outlines the initiatives and tactics for a business related to social media, advertising, events, sales promotions and online content (including website copy). Marketing campaigns help businesses reach their targeted customer demographics to boost potential leads and increase sales, too. While marketing tactics often are aimed to appeal to a larger audience or … Read more
In December, Cox Automotive released its Forward Thinking Dealership Study that revealed how dealerships that embrace technology and digital transformations for the car buying process are faring in the industry. The results showed that these forward-thinking dealerships were surpassing dealerships that remain stuck in their old habits. Digital transformations in the auto industry have revolutionized … Read more
Moving inventory off the lots wasn’t difficult when the supply was crunched and demand was high. While many dealerships had fewer cars to sell, many were able to sell their inventory at a higher price tag. Some vehicle models were so popular that dealerships sold out in a blink. Now, though, the market is normalizing. … Read more
Vehicle manufacturers wire advanced tech features into mechanical systems and infotainment centers to transform the drive into a digitized and high-tech journey. As smartphones serve as necessary devices in daily life, the auto industry evolved to integrate advanced technology systems that were compatible with mobile devices and assisted the driving experience. The industry and vehicle … Read more
In business, a great reputation for customer service and satisfaction can be the difference between financial success and lackluster sales figures. Automotive dealerships often are located within a few miles of their competition; when competitors exist in close proximity, the reputation of a dealership can give it a decisive edge, help drive in more customers, … Read more
YouTube, Instagram, TikTok and other social media apps gave rise to influencer culture. An influencer is a digital celebrity whose popularity has the power to influence consumers. There are beauty influencers, fashion influencers, parenting influencers, theme park influencers and even automotive influencers. Every industry has its own list of popular internet personalities with the power … Read more
Making a sale is the ultimate goal for car dealerships, and one way to increase the odds of a sale is to follow up on leads. Many businesses zero in on online or website leads. When marketers talk about ‘conversion rates,’ they are typically referring to online traffic or interactions leading to a sale or … Read more
Car dealerships and their sales force want to move inventory and sell cars. Profit is the end goal for all businesses, and while many dealerships offer a service department for repairs and maintenance, selling inventory generates the most profit for the dealership. Foot traffic and repeat customers account for a portion of a dealership’s business, … Read more