Facebook is the most popular social media platform and counts more than 2.9 billion monthly active users. While individuals use the platform to stay connected and communicate with friends and family, businesses utilize Facebook as another tool for connecting to the public and marketing their products, too. While car dealerships might establish a Facebook page … Read more
Digital marketing utilizes online tactics and campaigns to promote a business and expand its reach to core audiences. Social media platforms are designed for engagement and outreach, but for businesses these platforms are an integral medium to reach vast consumer demographics and increase visibility in the digital realm. Social media presents two beneficial purposes for … Read more
Search engine optimization (SEO) is a digital marketing term that describes creating content (including website pages) that is written to rank high on Google and other search engines. To improve the ranking, marketing professionals utilize a number of tactics including choosing keywords that represent popular search queries on the engines. SEO also involves providing informative … Read more
Before Covid, shopping for a new car was fairly standardized. Buyers researched vehicle options online, then they visited the dealership to complete the deal and drive off in their dream car. There were steps between browsing and buying, but, ultimately, the path to buying a car was well tread and the route remained fairly static. … Read more
Automotive marketing for dealerships used to encompass standard advertising opportunities via radio, television and print. The internet changed how advertisements reached consumers, and now digital media rules many automotive marketing plans. As new social media platforms launched, additional opportunities opened up for businesses for advertisements, engagement and communication with consumers. Interactive automotive marketing trends vie … Read more
The social media app TikTok debuted in 2017 and since that time has grown rapidly in popularity among younger audiences. Reuters reported that the platform now counts 150 million monthly active users in the U.S. alone. Gen Z and younger Millennials account for the majority of TikTok’s users—more than half are between the ages of … Read more
Automotive internet marketing also is known as digital marketing. These campaigns encompass all online outreach that is designed to appeal to potential buyers. This type of marketing is crucial for businesses to connect with and stay in front of customers searching the internet for goods and services. Every dealership might employ a unique digital marketing … Read more
Each buyer demographic correlates to different preferences and habits when shopping or deciding on a purchase. Cultural demographics are important for businesses to understand as each culture might have specific preferences, unique considerations and generational traditions that could influence not just how they shop but what they buy, too. Dealer Marketing conducted a survey focused … Read more