Digital marketing encompasses outreach activities within the online (or digital) space. Online ads, blogs, social media, and optimization efforts all are part of digital marketing strategies for dealerships. When utilizing digital marketing, dealerships on a tighter budget can take advantage of a few free strategies to expand outreach and visibility. While ad spend can influence … Read more
ChatGPT is becoming the new technology that businesses want to use. ChatGPT was designed by OpenAI, and the technology operates a bit like an AI virtual assistant. Users can ask a question and ChatGPT provides a detailed answer. However, OpenAI has already explained that the tech isn’t perfect. Sometimes it’s redundant or it could misinterpret … Read more
Car shopping was once a predominantly in-person experience, and exploring a car model required buyers to visit dealerships. Buyers now have the power of the internet to aid their search for a new or used vehicle, and some companies or dealerships allow customers to complete the entire car purchase online without leaving home. The online … Read more
From drugstores to local restaurants, businesses are embracing rewards programs. In fact, QueueIt explains that the vast majority of businesses offer these programs. Car dealerships should consider jumping on this trend, if they haven’t done so already. Loyalty or rewards programs not only enhance customer satisfaction, but they also can boost business. Here’s why dealerships … Read more
A successful website draws visitors to its content. It allows and invites exploration and immerses visitors into the features, pages and content. While buyers have been using the internet for car research for years, buying a car online wasn’t the norm until the pandemic (with the exception of companies like Carvana). Now buyers might be … Read more
Marketing tactics and activities are often designed to reach a broad audience and connect on a macro level. Businesses want to maximize the impact of their messaging and connect with as many potential customers as possible. What about repeat customers or customers that the dealership hopes will be repeat customers? Ideally, every customer should enjoy … Read more
Marketing new vehicle models across multiple digital channels allows dealerships to reach a wider audience of potential buyers. To effectively capture the attention of buyers, dealerships need to provide visual resources that can encourage them to take the next step in the shopping process. Car photography is an integral part of automotive marketing. A car … Read more
There are a number of factors that you should consider when determining which car you should purchase, including the cost, manufacturer, engine, interior, and safety features. But if you tend to travel with a big group of passengers in the backseat or need room to carry a lot of stuff in your vehicle, cargo space … Read more
Technology has transformed the automobile and the driving experience. Each year, in-car technology seems to offer something better, cooler and perhaps even hands-free to aid drivers on their trips. Through the years, technology has evolved from simple radios to cassette players to CD players and now to touchscreen infotainment centers that are compatible with smartphones. … Read more
TikTok is the rising star of social media platforms. CNBC reports that as of February 2023, TikTok counts one billion monthly active users. According to Statista, nearly 40 percent of users are between the ages of 18 to 24. This age bracket correlates to Generation Z, which is the demographic many businesses are now focusing … Read more