High school students who are new to driving or college students who have only been driving a few years might be looking for their own car so they don’t have to rely on driving the family car(s). Parents might help pay for this new purchase or teens/young adults might save up to afford their first … Read more
Millennials focus on price, fuel efficiency, and safety when shopping for a vehicle, and they research their purchase via a mobile device. Gen X researches from home (on an old-school computer), and the site Credit Acceptance explains that the Baby Boomers prefer their own wisdom related to their purchase versus that of friends, family, etc. … Read more
Successful pay-per-click (PPC) campaigns lead to prominent online ads and more visibility for the business. These campaigns are influenced by a number of factors, though. While a high bid for keywords can help the business secure a top placement, offering more money per click might not always lead to the business winning the keyword ad … Read more
Artificial Intelligence (AI) is infiltrating the daily habits of humans. Virtual assistants like Alexa and Siri can be used to power the home; with one simple verbal command, individuals can order food, turn on a light or even play a favorite song. AI also powers vehicles through technology, some self-driving functions and in-vehicle virtual assistants. … Read more
Car dealership marketing tactics encompass a wide range of campaigns and communication outreach activities. As many car buyers begin their shopping process online, dealerships might focus their marketing strategies on the digital space. Each dealership has its own marketing plan that outlines the strategies for the year, but there is one digital tool (beyond a … Read more
Car buyers shopping from home might visit dealership websites to explore their options for a new vehicle. Shoppers might want to see different photos of the car, and they might specifically look for interior photos. Does the dealership provide these interior images? An inside car photoshoot provides details to customers about the car’s interior features. … Read more
Depending on the area, the competition between car dealerships can be fierce. Some regions are packed with dealerships, while small towns might only have one or two dealerships vying for customers. Marketing can help create a personality for a dealership and make the business memorable. Car dealership marketing materials should support the brand and the … Read more
Gen Z buyers are gravitating towards luxury car purchases, and sports cars might be among their top choices. Common sports car models include the Ford Mustang, Chevrolet Corvette, Chevrolet Camaro and even the Porsche 911. Two other popular sports cars—the Dodge Charger and the Dodge Challenger—are about to be discontinued and buyers might opt to … Read more
Digital marketing utilizes online tools to engage customers and heighten awareness of a business and its products/services. Social media, company websites, email, blogs and all the tools and features utilized in these online domains all encompass digital marketing. For car dealerships, digital marketing can be crucial to reaching customers and engaging them, too. More importantly, … Read more