Buying a new car can be exciting, but it also requires preparation. Consumers can’t just stroll into a dealership and buy a car without the necessary documents. Even those who are cash buyers need certain identification and documentation. For buyers who need to prepare for the dealership visit to complete their purchase, here’s what to … Read more
Covid changed the rules of the car-shopping process. In the days or years before Covid, buyers visited car dealerships, sat in car models, took a test drive and completed the deal in person. While online sites were useful for researching and shopping for the best prices, car buying was typically a physical transaction. When dealerships … Read more
As new 2023 vehicle models drive into dealership showrooms and lots, EVOX Images also is updating its list of available stock images to include many 2023 models. Since not all these models have yet arrived, buyers might still be focused on 2022 models. In fact, sports cars enthusiasts might zero in on the remaining 2022 … Read more
Those looking for a new or used car might find that the prices at dealerships are higher than they anticipated. In addition, interest rates could start to be higher, too, now that the Fed has once again bumped rates. Finding the best prices for a new car could require a bit of research, but timing … Read more
Blogs, website content, online ads and social media content are all part of digital marketing. While the budget could impact the ad spend for online advertising opportunities, other marketing outreach could be virtually free for businesses. Marketing is unique to each car dealership, and what works for one dealership might not be ideal for another. … Read more
The majority of car buyers finance their purchase. While choosing a loan for a car breaks up the financial obligation and allows for convenient monthly payments, buyers typically must consider how much they can afford for a down payment. Some dealerships offer special promotions that advertise ‘one dime’ down payments or no down payments. Opting … Read more
Car stock photos are an ideal and professional resource that allows car dealerships to showcase new models with clarity and in precise detail. EVOX Images offers numerous high-resolution, studio quality stock photos and stock photo libraries for each model. Yet, when a dealership wants to showcase the business, using car dealership stock photos isn’t the … Read more
The microchip shortage combined with high demand resulted in a shortage of new vehicles. The production of some new vehicles was impacted by the chip shortage, and buyers who wanted these models might have turned to the used market to find a similar option. As buyer demand increased and inventory remained low, prices rose higher. … Read more
Dealerships might receive leads via online ads or even on their website. These leads might be from serious buyers or they might lead absolutely nowhere. The ‘dead-end’ leads can frustrate sales team members who might spend hours answering questions or working with the potential customer. How can dealerships gain more leads that result in a … Read more
For many states, the winter season means future forecasts of ice and snow. During bad winter weather, driving can be dangerous. While the safest option is to stay indoors, sometimes snow and/or ice storms arrive suddenly leaving drivers no choice but to navigate the slick and hazardous roads. Some drivers are accustomed to winter weather … Read more
Car dealerships want to amplify their online visibility. There are many recommendations from SEO experts and other marketing experts that can help a dealership rise to the top of the search engine rankings. While appearing at the top of search results boosts awareness of the business and can increase visibility, rankings won’t keep site visitors … Read more
While a dealership’s bottom line might be measured in how many sales it makes, the factors that go into those sales are full of vital data points that can bring in more sales and repeat business. Customers might even pay more if they know they are getting what they want in a satisfying way rather … Read more
Images can help buyers understand more about a business’ products and different offerings. Images also can help consumers put a face to a name when working with a sales team member virtually. Car dealerships probably know that images heighten the online user experience, but not all images are impactful. Car dealerships should use high-quality car … Read more
Photos can elevate or diminish the impact of a dealership’s website. Ideally, car dealerships want to integrate high-resolution, professional imagery to ensure that every vehicle in the inventory is marketed and depicted with the most visual interest possible. Some dealerships might not be too concerned about the images they use. Maybe they designate a team … Read more
As climate change becomes more urgent for humanity to address, sharp eyes have turned toward cars, a leading contributor. However, vehicles are not a luxury, and many people rely on them to be able to survive, using them to go to work and perform errands to stay fed, clothed, and sheltered. Many car manufacturers have … Read more