Dealerships might be in search of photos for a particular car model to use online or in marketing materials. However, website designers or graphic designers also might need these images to produce web content, advertising materials or other communiqués for clients. Designers who need high-resolution car stock images might wonder about the best resources. Where … Read more
Dealerships that are active on Instagram might be familiar with the controversy surrounding the social media site. With the success of TikTok, Instagram is starting to favor video content. While Instagram has allowed users to post videos in the past, the platform was largely focused on photo content. Is it time for dealerships to pivot … Read more
Car dealerships might choose to use car stock images to showcase new models that have arrived in the showroom or on the lot. Car stock images help enhance and improve the online user experience, some stock images are interactive to allow site visitors to explore vehicles inside and out. Finding the best vehicle stock image … Read more
Dealership marketing communiqués are inclusive of blog articles, advertisements, online content (website copy), social media content and more. Words communicate stories and even the description of new models, but photos are crucial to help customers visualize their new car options. Yet, are photos necessary for every marketing endeavor? Here’s when to use a custom vehicle … Read more
Vehicle photography gives customers a visual understanding of different models available at a dealership. Online research is now a natural part of the car buying process for many customers, and, as the dealership’s website might be the last online destination one in three customers visit, it should be an impactful and helpful resource. Dealerships want … Read more
Car dealerships might use a variety of tried-and-true marketing tactics to help increase customer traffic or to draw attention to specific vehicles, too. Online advertising, email outreach and even special promotions could help dealerships increase their visibility. Is the dealership in a marketing rut, though? If the same tactics are used again and again, what … Read more
Many car dealerships include car stock photography as part of slideshows for vehicles; these professional photos allow customers to gain a better understanding of each model and its features. Car stock images are high-resolution photos that can best capture the details of interior car components and the exterior design of the vehicle, too. However, companies … Read more
Some dealerships might take a DIY approach to the photographs on their website that showcases their inventory. While photos snapped on a smartphone or tablet could be an inexpensive way to showcase all the options on the lot, photography is an artform. Marketing vehicles requires photographs that highlight their best features. If a photo falls … Read more
There are many downloadable photo galleries that let car dealerships access photos for their marketing needs. However, not all of them allow for quick and simplistic searches. Dealerships might find that it takes them way too much time to pinpoint the images that they want and need for a specific marketing need. Dealerships don’t have … Read more