As the price of fuel hits record highs, more consumers might be considering a new electric vehicle. Yet, this automotive sector has already been on the rise long before market pressures pushed the pump prices upward. For 2022, Ford introduced an electric F-150 called the Lightning, which proved so popular that the manufacturer is no … Read more
Car stock photos are ideal for showcasing new models on a dealership website, via social media and even in online ads. These images are professional, high-resolution and often include close-ups of important details of the vehicle. Professional stock photos enhance the user experience, but there is one situation where these photos might be a fail. … Read more
Social media platforms are a simple way for businesses to stay connected to past and current customers and reach out to new customers, too. Facebook remains the most popular social media site; it counts about 2.93 billion active users each month. In addition, Instagram, YouTube, Twitter and TikTok also are popular sites. Dealerships should get … Read more
Car dealership marketing pros have probably found themselves rummaging through files of stock photos online to find the precise photo that they need for a specific webpage or blog article. With some photo sources, the images could be identifiable only by name and listed by the hundreds in a main file folder. What should take … Read more
A dealership’s website is its online portal and its primary internet hub for customers. Can customers or consumers looking for a new or used car find the dealership’s website easily? If website traffic is at a lull and dealerships aren’t seeing new visitors, there could be an optimization issue. Here’s how dealerships can get optimized … Read more
Searching for the best car image could be a bit of a hunt for dealerships if they are using the wrong image library. Some image providers make subscribers click through multiple folders and download a file full of different images just to find that one perfect snapshot of a model. Dealerships don’t have time to … Read more
Dealerships probably know by now that content is important on their website and social media accounts. Great content keeps customers engaged, and this engagement and on-site exploration could convert to sales. How much does the dealership know about SEO, though? While keywords are important, search engine optimization is more than just integrating the best phrases … Read more
When businesses were forced to shut down to abide by mandatory health orders during the height of Covid, survival meant creating experiences to mirror in-person shopping. Small and large companies might have previously offered an online storefront, but car dealerships might not have embraced the online shopping trend until mandates forced their hand. Consumers spend … Read more
Most dealerships probably understand that social media engagement is an important way to increase visibility and reach out to past, present and future customers. While many dealerships use Facebook for advertising and to stay social and visible online, dealerships might be overlooking another incredibly beneficial social media site for marketing. YouTube has more than two-billion … Read more