Images are powerful things. The old saying “a picture is worth a thousand words” is very accurate. You can tell people something again and again, but until they see it with their own eyes, it doesn’t mean very much. This is true in the advertising world and the world of car sales. If you are … Read more
It used to be that, when you wanted to buy a car, you would head down to the local family-owned dealership and make a purchase. Nowadays, however, family dealerships are less and less common in many areas. Instead, you’ll find huge chain dealerships. Does this mean, though, that family dealerships don’t exist anymore? Does it … Read more
When you think of “car spins,” you might think of a vehicle spinning out of control. However, in the automotive stock photo world, the term has a very different meaning. A car spin, in this context, is a moving image or video of a vehicle that allows viewers to see it from every angle. In … Read more
Do you have a used car you no longer want or need? Or, maybe you’re just in a tight spot and willing to part with your older vehicle. Whatever the case may be, there’s likely someone who wants to buy it. And, while you could advertise your car and make a sale to a private … Read more
Electric cars have become very popular in recent years, and for good reason. These cars offer both environmental and financial benefits. And, as a business owner, you can also benefit by using electric car stock photos in your marketing and other materials. Similarly, if you own a car dealership, quality electric car stock photos can … Read more
If the pandemic taught dealerships anything, it’s that the industry and circumstances might force an immediate pivot in business as usual. When non-essential businesses faced lockdowns, survival meant taking business online. Now buying a car online is becoming commonplace, and perhaps the pandemic helped to force this change. Yet, the economic ripples continue for the … Read more
Hero images on a website refer to a banner photo that grabs the visitor’s attention and dominates the page. Dealerships might use an image of the location exterior as their hero image or they might select a different dominant image. Used car dealerships could opt for a car sales image background. A car sales image … Read more
The normal car buying experience—the one that existed before Covid—was fairly cut and dry, albeit sometimes an ordeal. Covid upended the supply chain and it helped to cause a shortage of microchips in the auto industry, which also caused a crunch in supply. While other factors also contributed to the chip shortage, the result is … Read more
In today’s world, people still shop in the traditional way. However, there are also a great many people who prefer to do their shopping online. They’re not just buying clothes or household items either. Some individuals are comfortable with making major purchases online, including car purchases. What this means for you, as a car dealer, … Read more