Car Photos Library

Use a Car Photos Library to Increase Interest and Excitement

Car dealerships might not have the time to hire a professional to photograph all the new models that are arriving at the dealership. Hiring a professional photographer can be expensive, but car dealerships also might need immediate access to photos of new models to ensure that there aren’t any marketing

Google Broad Core Update Impact Car Dealerships

How Does the Google Broad Core Update Impact Car Dealerships?

Back in November 2021, Google released a Broad Core update which was another update to its algorithms. The Broad Core Update could impact the importance of search terms and/or how links are weighted for rankings. Search Engine Journal explains that core updates affect Google’s primary search algorithm. The update could

Auto Photo Gallery

Auto Photo Gallery: The Good, the Bad and the Most Creative

Dealership websites typically have at least one feature in common: an auto photo gallery. Some dealerships use stock photos to exhibit new models, others might hire a local photographer, and then there are dealerships that do everything in-house. Most car dealerships offer new and used inventory, and an auto photo

Can Buyers Find Your Dealership

Can Buyers Find Your Dealership?

In the days before the internet, buyers navigated to dealerships by the highways and byways. Maybe they used a road map to find the dealership that, hopefully, had their favorite car. Ads in newspapers included the dealership address. Television commercials probably featured the dealership lot and flashed the address, too.

Vehicle Image Library

How a Vehicle Image Library Helps Dealerships Elevate Inventory

Not every image benefits marketing purposes. For car dealerships, the imagery used to capture inventory—both new and used models—can help garner interest from potential buyers or it can perhaps stall interest in the vehicle. Photography can elevate the design of a new model, and it also can help buyers understand

Low Inventory

How Low Inventory Shifts the Focus of the Dealership Experience

Covid exacerbated the chip crisis and the economic impact reverberated throughout the automotive industry. Dealerships are still dealing with low inventory for some new models, and higher prices and crunched supply also has impacted the pre-owned/used market, too. In normal circumstances, dealerships would be marketing sales, promotions and new inventory.

Tesla Car Images

What are the Best Tesla Car Images for Dealerships?

Tesla is one of the top manufacturers of electric cars. Tesla’s Model Y was the best-selling electric vehicle in the country—more than 172,000 were sold in 2021. While the company tends to dominate the electric market, competitors like Lucid, Rivian and mainstay auto companies like General Motors, Ford, Toyota and

Keep Customers Engaged Online

10 Ways to Keep Customers Engaged Online

When the dealership is analyzing data analytics for the past month’s online traffic, things aren’t looking good. Page views are down, and customers don’t seem to be staying on the site for long. In fact, they’re clicking in and quickly checking out. The situation might be a head-scratcher. Content seems

Automotive Stock Photography

Use Automotive Stock Photography to Showcase Couture Cars

There are luxury or premium vehicles and then there are vehicles that are at another level of affluence. Couture cars might be the best term for vehicles that are made just for the buyer. These vehicles can include extraordinary paint specs, unique features and little touches that add to the