The car buying process used to begin inside a dealer’s showroom, but that’s changed. In today’s world, the vast majority of consumers begin their car buying journey online. This means your website might be the first place potential customers interact with your car dealership. If your website isn’t up to par, you could be losing … Read more
Want to drive in style and enjoy every second on the road? Then consider the Audi Q3. This vehicle has an amazing infotainment system and offers ease, comfort, and safety at every (literal) turn. Furthermore, for a mid-level performance vehicle, it’s very stable and offers a surprising amount of trunk and small bin storage as … Read more
Numerous studies show that high quality images can help auto dealers attract customers, generate sales, and grow their business. This is why so many auto dealers use images from a car stock photo library to market their dealership. However, images aren’t the only digital assets you can use to help your dealership reach new levels … Read more
Running an auto dealership isn’t easy. If you’re in charge, there are several metrics you can use to evaluate your dealership’s success. One of these metrics is your inventory turnover ratio, which is the number of times in a year that your dealership’s inventory is sold. To calculate your inventory turnover ratio, divide your cost … Read more
Images play an important role on your dealership’s website. The images must capture your target audience’s attention, keep them engaged, provide context, and present information in a way that is easy to understand. You should choose images wisely for every page of your website, especially the homepage. The homepage is the first page your potential … Read more
Each year, the outreach efforts for a car dealership might change and evolve. The market changes, buying habits might change…and sometimes a pandemic hits unexpectedly. An auto dealership marketing plan might need to change, too. While these plans could have been written in advance, perhaps to plan for the entire year of content and outreach, … Read more
The consumer car buying journey used to begin inside a dealership’s showroom, but that’s all changed thanks to the internet. Now, the process of buying a vehicle begins online rather than in a showroom. This shift from the real world into the digital world has made car dealership pictures more important than ever before. Taking … Read more
For dealerships, standing out from the competition can be the greatest challenge. So how do dealerships get noticed? Here are some of the best car dealership marketing ideas via YouTube, Facebook and across the internet as well as details on what dealerships need to know about digital marketing. CAR DEALERSHIP DIGITAL MARKETING Some car dealerships might … Read more