Covid changed lives in the U.S. and around the globe. Trips to stores required masks and social distancing. Car dealerships might have faced closures, too, for in-person experiences. However, as the country re-opened gradually, dealerships and other businesses also had to evolve in their business procedures. The National Automobile Dealers Association (NADA) focused on three … Read more
In advertising, going over the top isn’t such a bad thing. But this isn’t about pricey ad campaigns or even big budget commercials. Over the top advertising is its own segment; OTT is digital advertisement delivered via streaming services. Should dealerships go over the top with their advertising? Auto Dealer Today magazine advises that this … Read more
Mileage is one of the most important things people ask about when buying a vehicle. With the 2021 Kia Sorento there are no surprises. You can rely on a reasonable 21 mpg and 28 mpg. Other simple specs to know about this vehicle are that it can seat up to 6 passengers, it has a … Read more
Researching cars online isn’t a novel approach to car shopping. Even before Covid, shoppers were visiting sites like Kelly Blue Book to hunt down stats on different cars, and possibly their current car, too. During the restrictions imposed during Covid, though, car buyers might have been forced online for multiple phases of the buying process. … Read more
Some of the most common specs potential buyers ask about are a vehicle’s gas mileage, overall style, and passenger capacity. In terms of gas mileage, the 2021 Mercedes Benz E-Class gets 21 mpg and 27 mpg. It features a Intercooled Turbo Gas/Electric I-6, 3.0 L engine. As for looks, the car has a Convertible body … Read more
In the past, automotive dealers relied heavily on foot traffic to sell cars. However, the car buying process has changed drastically over the years. Automotive consumers used to visit up to five dealerships before making a purchase decision, but today’s consumers only visit one or two. Because foot traffic has declined, auto dealers must generate … Read more
Some of the most general specs potential buyers ask about are a car’s gas mileage, basic style, and passenger capacity. In terms of gas mileage, the 2021 Kia K5 gets 27 mpg and 37 mpg. It showcases a Intercooled Turbo Regular Unleaded I-4, 1.6 L engine. As for looks, the car has a 4dr Car … Read more
Storytelling might bring up connotations of fish tales, fairy tales, campfire stories or even legends and lore. On social media, though, storytelling means something very different. This is a way to expand on a post and to give followers more information about a particular topic, subject or unique news story related to the business. On … Read more