Automotive dealers should use every tool at their disposal to sell more vehicles, including online platforms such as Facebook Marketplace. Introduced in 2016, Facebook Marketplace is an online platform where consumers can discover, buy, and sell items. Consumers can search for specific items and filter the results by location, price,
Advertising and marketing can go hand in hand, but the terms aren’t interchangeable. The American Marketing Association defines the difference in this way: “…marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and
Facebook ads can help customers find cars and car dealerships in their area. For dealerships, these ads can help generate leads and sales by delivering the dealership’s messages and brand to new potential customers. Some car dealerships might not advertise on social media and may be unsure if this is
Social media is a crucial way to connect with customers and, hopefully, generate new business, too. Dealerships may be active on Facebook or Twitter, and hosting accounts on these two platforms may work well for providing updates and sales or to simply engage with followers. However, video engagement is becoming