The term “partner” can mean a few different things in the corporate world, and it’s thrown around often during branding and business development meetings. While we might mean it to be all-encompassing, there are certain situations that command a different type of partnership. When you have a concrete idea about the area that needs improvement, … Read more
The automotive consumer market is becoming increasingly diverse. Racial and ethnic minorities account for about 44% of the Millennial generation, which now represents 30% of the population in the U.S. The youngest demographic, Generation Z, is the most racially and ethnically diverse generation in U.S. history. Nearly half of people that belong to this generation … Read more
Dealerships need to continuously invest in their marketing presence (budgeting), remain consistent with their brand messaging and consistently stay on edge with the competition. It’s not enough for dealerships to simply market their new vehicle models; consistent messaging throughout the year helps a business stay in front of audiences and remain competitive. Marketing Dollars To … Read more
Throughout the past year, more businesses have been moving to a hybrid or fully online commercial model to keep up with ecommerce demand. Since the pandemic has severely limited options for brick-and-mortar businesses, online stores have taken off like never before. The automotive sales market is no different, and this commercial sphere has been completely … Read more