Between preparing for the holidays and attending social gatherings, December is one of the busiest months of the year for most people. But if you are in need of a new vehicle, you may want to find time in your schedule for auto shopping before the new year begins. This is because December is one … Read more
The automotive industry has been exposed to just as much risk and uncertainty as most other commercial markets. A shift toward digital ecommerce solutions and immersive marketing has driven consumer demand to reach revenue of more than $82 billion in 2020 alone. Augmented reality ads, VR-assisted shopping, and online inventory management has helped auto brands … Read more
Covid has hit the economics of many industries with brutal force. Shutdowns, layoffs, shelter-in-place mandates, and, of course, the virus itself, has affected sales and disrupted business as usual. For the automotive industry, Covid led to plant shutdowns, a decrease (or complete halt) in dealership traffic and unmoving inventory. Yet, there have been some positive … Read more
This year has had unexpected twists and turns. In March, the Covid pandemic caused many—if not most—parts of the country to shutdown and consumers to shelter-in place. Stores closed, sales went online. The holiday season is here, and while Black Friday typically ushers in super shopping season, this year, the holiday season might have kicked … Read more