Car dealerships were hit hard during the pandemic, when retail stores and non-essential businesses were forced to close as shelter-in-place mandates and shutdowns halted daily life. The Wall-Street Journal reported that even in the second quarter of 2020 (summer) when business was getting back to a slow normal, sales were still down by more than … Read more
While many of the actual sales made are still done inside a dealership, it is no longer where the buying journey begins for most consumers. Buyers today are informed and connected. They often research even small purchases, let alone major expenditures like buying a vehicle. For this reason, it is vital for dealerships to maintain … Read more
Continually trying to increase sales is the never-ending battle of most dealerships, whether at a branch level or nationwide. Keeping up with trends and new opportunities can be hard work, but it is work that is worth the effort for those serious about driving sales. At the time of writing this, the number of dealerships … Read more
The automotive technology of the future has the potential to keep us safer…and move us out of the driver’s seat. What features will drivers see in future makes and models? Here’s a look at what’s next in the evolution of automotive technology. Augmented Reality and Virtual Reality Functions & Features Augmented reality technology is featured … Read more