The car buying experience has changed drastically since Henry Ford rolled the Model T off the production line in 1908. In the early stages of vehicle mass production, an often-heard joke at the company was the consumer could have any vehicle color they wanted—as long as it was black. Car sales were simpler when there … Read more
The coronavirus is negatively impacting nearly every industry, but not all industries are impacted equally. Currently, the travel industry is especially hard hit—and that includes rental agencies. With few people traveling, the demand for rental cars is severely reduced and revenue has fallen significantly. Limited demand, however, doesn’t mean no demand. Those who need to … Read more
Virtual reality applications are a disruptive technology for the automotive industry because they’re in every segment. Researchers use them to develop new vehicles and make transportation safer. Technicians take advantage of the features they provide for streamlining repairs and services. VR even impacts the consumer’s purchase journey, as they visit showrooms and get in-depth looks … Read more
In the last twenty years, the world has moved more and more of its media, shopping, and marketing online. The internet has become the largest marketplace in history, and it literally stretches around the globe. Now, the outbreak of coronavirus has added a new wrinkle. Seeking to slow the spread of the virus, many governments … Read more