Product photography is a part of daily life. But while most product photography is fairly simple, car photography for dealerships isn’t the same as product photography for items such as a phone, furniture piece, or laptop. Cars are a collection of multiple complex systems, working together to not only get
The latest analysis of the car rental industry predicts a compound annual growth rate of 6.1 percent from 2020 to 2025. Technology in the form of online booking has enhanced rental firms ability to reach their customers. However, it has also enabled peer-to-peer ride and car sharing. This “sharing” industry
Technological advances have spurred a fundamental shift in the way people live their lives for the past twenty years. But through most of that period, the automotive industry was largely unaffected, and there is relatively little difference between a base model vehicle released in 2000 and one released in 2014.
The average person may still think of VR primarily as the framing device for sci-fi movies. More often, they may recognize VR as a new and developing medium for video gaming. But VR can be—and already is—much more. How VR technologies are changing manufacturing, staff training, and retail practices is
Car video marketing has the best of advertising—and the worst of advertising. Commercials from car manufacturers tend to have big budgets, clever writing, and high-quality production. Car dealer video marketing, however, has been known for the opposite. In fact, some dealerships are locally famous for the poor production value and