If virtual reality is the future of car shopping, it is safe to say that this shopping will eventually take place at a virtual car dealership. Already, nearly every dealership has at least some sort of online presence, even if just posting sales listings on third-party sites. But some dealerships are taking it a step … Read more
Even before 2020 began, experts knew it was going to be a tough year for the automotive industry. New car sales trended downward in 2019, and a glut of vehicles coming off leases were primed to flood the market with appealing alternatives to new car purchases. But no one could have predicted the impact of … Read more
The story of the Subaru Baja is a story of resurrection. Essentially an Outback station wagon turned into a quirky short bed vehicle, the Baja was a flop when it was first released in 2003 and spent only three years on the market. Today, however, a Baja in good condition can sell for around $10,000—about … Read more
Product photography is a part of daily life. But while most product photography is fairly simple, car photography for dealerships isn’t the same as product photography for items such as a phone, furniture piece, or laptop. Cars are a collection of multiple complex systems, working together to not only get drivers and passengers where they … Read more
The latest analysis of the car rental industry predicts a compound annual growth rate of 6.1 percent from 2020 to 2025. Technology in the form of online booking has enhanced rental firms ability to reach their customers. However, it has also enabled peer-to-peer ride and car sharing. This “sharing” industry can and does compete with … Read more
Technological advances have spurred a fundamental shift in the way people live their lives for the past twenty years. But through most of that period, the automotive industry was largely unaffected, and there is relatively little difference between a base model vehicle released in 2000 and one released in 2014. Even a 2013 base level … Read more
The average person may still think of VR primarily as the framing device for sci-fi movies. More often, they may recognize VR as a new and developing medium for video gaming. But VR can be—and already is—much more. How VR technologies are changing manufacturing, staff training, and retail practices is going largely unreported, unexplored, and … Read more
Car video marketing has the best of advertising—and the worst of advertising. Commercials from car manufacturers tend to have big budgets, clever writing, and high-quality production. Car dealer video marketing, however, has been known for the opposite. In fact, some dealerships are locally famous for the poor production value and repetitive messaging of their TV … Read more