VIRTUAL CAR CLINICS

VIRTUAL CAR CLINICS MAKE AUTOMOTIVE MARKET RESEARCH MORE COST-EFFECTIVE

The average car has around 30,000 parts. Every one of those parts needs to be designed and engineered to hold up to different forces and loads, forged from different base materials, carefully machined to the needed dimensions, and assembled into components. These components are then shipped to a car manufacturer’s

CAR INTERIOR PHOTOS

THE BENEFITS OF USING A STOCK LIBRARY FOR CAR INTERIOR PHOTOS

In automotive marketing, a great deal of focus is placed on a vehicle’s performance, handling, and exterior styling, while the interior is all too often an afterthought. A good example is the new mid-engine 2020 Corvette. While there was a great deal of interest in the car’s performance, not much

EDITORIAL CAR PHOTOS

CHOOSING THE BEST EDITORIAL CAR PHOTOS FOR REVIEW PORTALS

Today, there is a dizzying array of vehicle types, models, and trim levels available. Technology advances at a relentless pace, and every manufacturer incorporates these changes in their own unique way. It is easy for someone who hasn’t explored the auto market for a few years to be lost as

MARKETING CARS ONLINE

TOP 6 STRATEGIES FOR MARKETING CARS ONLINE

In 2019, online commerce finally eclipsed traditional purchases at a retailer’s physical location. Clicks, it appears, have prevailed over bricks. The automotive industry, however, is an exception. Even now, the majority of vehicle purchases still happen at automotive dealerships. But while fully digital transactions are rare, the internet is strongly

VIRTUAL REALITY

FOR THE AUTOMOTIVE INDUSTRY, VIRTUAL REALITY COULD CHANGE EVERYTHING

When Facebook purchased Oculus in 2014, some regarded it as a mistake. In fact, virtual reality (VR) was likened to the 3D televisions that famously had flopped out of the electronics market in 2010. Six short years later, however, VR headsets are available from the world’s leading electronics brands and

BEST CAR PHOTOS

WHERE TO FIND THE BEST CAR PHOTOS FOR DEALERS

First impressions matter. Today, the first impression that car shoppers have about a dealership is likely going to come from pictures. Not pictures of the dealership, but the images that the dealership provides of its inventory, whether on the dealer’s own website or via a third-party listing. These digital spaces