The average car has around 30,000 parts. Every one of those parts needs to be designed and engineered to hold up to different forces and loads, forged from different base materials, carefully machined to the needed dimensions, and assembled into components. These components are then shipped to a car manufacturer’s

In automotive marketing, a great deal of focus is placed on a vehicle’s performance, handling, and exterior styling, while the interior is all too often an afterthought. A good example is the new mid-engine 2020 Corvette. While there was a great deal of interest in the car’s performance, not much

Today, there is a dizzying array of vehicle types, models, and trim levels available. Technology advances at a relentless pace, and every manufacturer incorporates these changes in their own unique way. It is easy for someone who hasn’t explored the auto market for a few years to be lost as

In 2019, online commerce finally eclipsed traditional purchases at a retailer’s physical location. Clicks, it appears, have prevailed over bricks. The automotive industry, however, is an exception. Even now, the majority of vehicle purchases still happen at automotive dealerships. But while fully digital transactions are rare, the internet is strongly

Imagine that you’re a car buyer searching for a car. You find one you like and step into your garage, project the car into it, and spend a few minutes walking around. You open up the doors, pop the trunk and the hood, and decide you like what you see.

When Facebook purchased Oculus in 2014, some regarded it as a mistake. In fact, virtual reality (VR) was likened to the 3D televisions that famously had flopped out of the electronics market in 2010. Six short years later, however, VR headsets are available from the world’s leading electronics brands and

When people find a vehicle make or model that they like, they typically want to learn as much as possible about it. In practice, that often means seeing as much of it as possible. While written descriptions of exterior design details and interior features can be interesting, viewing them can

First impressions matter. Today, the first impression that car shoppers have about a dealership is likely going to come from pictures. Not pictures of the dealership, but the images that the dealership provides of its inventory, whether on the dealer’s own website or via a third-party listing. These digital spaces