More than any tagline or logo, a consistent aesthetic is often what builds a brand. Photography is very much a part of that visual aesthetic, particularly as photos increasingly come to represent the products and services offered by brick-and-mortar businesses. For automotive groups, this means that maintaining photo quality and consistency across digital platforms is … Read more
When it comes to cars, pictures tell important stories. Trucks tell tales of hard work, crossovers can speak to the joys of raising a family, and there is a reason James Bond is always seen driving an exotic luxury sports car. But aside from the grand narratives, they also tell simpler stories—how much luggage will … Read more
When renting a car, an upgrade is a pleasant surprise. But not all surprises in the rental industry are as welcome. Too often, customers are displeased because the car they get is different than that displayed when they made their reservation. And while common, this scenario can be easily avoided by strategically integrating high-quality images … Read more
The rule in the automotive industry is show, don’t tell. Hearing about a car’s comfort, technology, and performance is nice, but customers only truly understand what it all means when they see it for themselves. As car shoppers are increasingly introduced to vehicles via websites, high-quality, web-friendly images that offer a captivating look at each … Read more
No matter how good a car seems on paper, how a car looks is often what ultimately guides buying decisions. While customers are spending less and less time looking at cars in dealerships, they still want to see what a car looks like inside and out. Since the rise of digital technology, many car buyers … Read more
Over the past two decades, the behavior of car buyers has fundamentally changed. While the dealership was once the principal site of car shopping, the rise of the internet has transformed the shopping experience into something that increasingly happens via laptops, phones, and tablets rather than in a showroom. According to AdTaxi’s 2018 Auto Shopping … Read more