Resources

This is the One Way that All Dealerships Should Use AI

Artificial intelligence (AI) has integrated into business practices. AI is used to help predict customer preferences via algorithms online. AI also is used by companies to create digitized voice activated assistants that help guide customers; Siri and Alexa are just two examples. While AI might seem sci-fi adjacent to some

Should Car Dealers Use Stock Photos?

Many car buyers start their hunt for a new vehicle online; a study by Cox Automotive reported that in 2020, car buyers spent more than seven hours researching and shopping online. The dealership website was noted to be the last destination for more than 30 percent of online shoppers. For

Here’s How to Use SEO to Drive Sales and Business to your Dealership

Covid exacerbated the online buying trend and even pushed car dealerships to move business online. However, from 2019 to 2020, Cox Automotive noted that car shoppers were actually spending less time researching and shopping for a car online. Before the pandemic, buyers spent around nine hours shopping and researching; in

A 360 Virtual Tour: Car Interior, Exterior Features Enhance UX

Immersive and interactive content can engage customers as they visit web pages to explore vehicles and their new car options. Many dealerships offer standard photo slideshows for vehicles on their lot, in their inventory and via their showroom. Yet, are slideshows the most memorable content that dealerships can offer? Today’s

Some Dealerships Accept Crypto for Purchases

The majority of car buyers finance their new car. Some obtain financing through their bank or credit union, while others get approved for financing through the dealership. While a loan is the most common way to pay for a car, this isn’t the only financial resource for buyers. Dealerships may

Best Car Photos From Y2K

The year 2000 was the dreaded year that the world feared that computers would suddenly go berserk, because of the Y2K problem. Nothing apocalyptic happened, but the year was memorable thanks to the millennial pop culture trends. Boy bands ruled the radio, the movie “How the Grinch Stole Christmas” was

Is There a Boy’s Club in the Auto Industry?

The automotive industry encompasses factories, corporate headquarters, finance companies and, of course, the dealerships. The industry has long been dominated by men, but women have long since burst through the ceiling of this sector even if statistics don’t weigh in their favor. Is there a boy’s club in the auto

Spin Car 360 – Car Stock Photos & Images

When you think of “car spins,” you might think of a vehicle spinning out of control. However, in the automotive stock photo world, the term has a very different meaning. A car spin, in this context, is a moving image or video of a vehicle that allows viewers to see

Why Dealers Want Your Used Car

Do you have a used car you no longer want or need? Or, maybe you’re just in a tight spot and willing to part with your older vehicle. Whatever the case may be, there’s likely someone who wants to buy it. And, while you could advertise your car and make

The Power of Electric Car Stock Photo

Electric cars have become very popular in recent years, and for good reason. These cars offer both environmental and financial benefits. And, as a business owner, you can also benefit by using electric car stock photos in your marketing and other materials. Similarly, if you own a car dealership, quality

Digital Marketing Strategies Every Car Dealer Needs to Try

If you own a car dealership, you’ve probably seen a big change in sales since the beginning of the COVID-19 pandemic. In particular, you’ve probably noticed that more and more people are choosing to shop online.  No matter how you feel about that change, online car shopping probably isn’t going

What is a Car Model Image Database?

Car dealerships need to consistently market their inventory and the new models rolling into the showroom. Even before a model is acquired by the dealership, excitement for the upcoming arrival is often teased and promoted on social media or online. If dealerships don’t yet have possession of a vehicle, how

Here’s How Customer Loyalty Can Boost Sales

Dealerships might not be sweating about moving inventory off the lot. Used car prices are still high, and buyer demand is surging, too. Sales might be great, even if the vehicle selection isn’t the most robust for customers. Yet, even when finalizing that sale seems effortless, dealerships need to recognize

This is the Best Image Type for Luxury Car Photography

Luxury cars are an investment, and buyers of these high-end vehicles might expect to be wowed when researching their options online. If a buyer is investing $100,000 or more in a vehicle, they want to find impactful images online that show them more details about their options. Car stock images

How to Attract More Pre-Qualification Customers

Every auto dealership wants to attract more customers, so how do you stand out from the crowd? Cars are cars and there are only so many brands. There are bound to be competitors selling the same makes and models as you, especially if your dealership sells used cars. When you

What is a Car Vector Image?

Car dealerships often use automotive stock photography to showcase their new models and inventory. These professional photos show vehicles in full detail to help buyers understand their design and their interior features, too. Many dealerships offer extensive online photo slideshows of stock imagery. Dealerships often prefer to use stock photos

How Can Dealerships Use Carousel Ads to Engage Customers?

Advertising on Facebook allows dealerships to target specific customer demographics and focus efforts on specific geographic areas too. Geotargeting can be more micro than macro in scope, perhaps even zeroing in on a very small area in a community. Not all ads are as effective on Facebook, even when they

Use a Car Photos Library to Increase Interest and Excitement

Car dealerships might not have the time to hire a professional to photograph all the new models that are arriving at the dealership. Hiring a professional photographer can be expensive, but car dealerships also might need immediate access to photos of new models to ensure that there aren’t any marketing

How Does the Google Broad Core Update Impact Car Dealerships?

Back in November 2021, Google released a Broad Core update which was another update to its algorithms. The Broad Core Update could impact the importance of search terms and/or how links are weighted for rankings. Search Engine Journal explains that core updates affect Google’s primary search algorithm. The update could

Auto Photo Gallery: The Good, the Bad and the Most Creative

Dealership websites typically have at least one feature in common: an auto photo gallery. Some dealerships use stock photos to exhibit new models, others might hire a local photographer, and then there are dealerships that do everything in-house. Most car dealerships offer new and used inventory, and an auto photo