Seven online marketing trends that will dominate 2016

Stay competitive in an ever-changing world with seven trends Forbes predicts will change the online marketing landscape this year.

  1. Video and native advertising. Google will continue to dominate online search with in-SERP video advertising (promoted video ads in search pages).  
     
  2. App indexing. Advances in app indexing will helps re-engage app users and makes 2016 a pivotal year in app adoption for business strategy.
     
  3. Mobile sites. According to Google, a mobile-only site with no desktop counterpart is completely acceptable. 
     
  4. Digital assistants. Optimizing content for easy accessibility to these assistants will help drive online and mobile traffic. They may eventually replace traditional search engines.
     
  5. Virtual Reality. It's been called the "next great computation platform" by Facebook CEO, Mark Zuckerberg. On Tuesday, Google announced a new VR division. Between these companies alone, billions of dollars have been invested in this emerging technology.
     
  6. Wearable technology. Wearable devices, like Smartwatches, will continue to gain traction and blur the line between online and traditional marketing. 
     
  7. Advertising costs increase. New technologies and more competitors will increase demand for advertising, which may push smaller companies out of the landscape.