In a 2014 Frost & Sullivan report, Julia Saini the Director Growth Consulting Automotive & Transportation, said "by 2016, automakers are expected to open more than 100 digital showroom/lifestlye stores globally, specifically aimed at enhancing both the retail and brand experience with limited on-floor physical inventory."
Why? Big name brands want to be in densly populated areas or big cities. Often times they find smaller than ideal real estate making it impossible to showcase a large selection of vehicles. So, they are turning to virtual reality to augment their customer's shopping experience.
Get in the driver's seat with EVOX VR and see how we can help you easily engage your customers with 3D digital assets. You can almost feel the curve of the driver's seat when you slip on your headset.