Car dealerships might already know the basics about marketing. Advertising, online content, events and other tactics can drive traffic, increase leads, and, ideally, increase sales, too. Yet, there might be a few tactics that aren’t on the radar, and these hidden strategies could also help give traffic a nudge. What
When you run an auto dealership, your primary focus is selling the right cars to the right buyers. However, in today’s world, not everyone wants to come into a dealership and consult with a salesperson. Instead, many modern buyers want and demand to do their shopping online. Fortunately, auto dealerships
Dealership marketing can encompass advertising, blog content, events and social media communications. Dealerships may underestimate or underutilize the power of video, however, when marketing their inventory and introducing new models. Video marketing is a powerful strategy for drawing interest online, especially on social media platforms. Dealerships can create unique content
Car stock photos can come in handy for a range of purposes. Most commonly, they are used by automotive dealerships that wish to provide their customers with a virtual showroom experience. However, they can also be used by car rental agencies, print and web publications, advertising agencies, and so much
Dealerships need to differentiate from their competition to help generate leads and get noticed. New customers are important for sales growth, but so is the retention of past customers. Dealerships need to ensure that the current customer base keeps coming back for their future purchases. Advertising can help dealerships be
Many modern businesses and organizations rely on auto stock photography. These are professional photos of vehicles that can be licensed and used for a fee. Ideally, they should be high-quality photos that show all of the features of the vehicle. If you’re considering using car stock photos, take a minute
Company culture can be relaxed or a bit more formal. For car dealerships, culture can be incredibly unique and help the business stand out from competition. The culture of a dealership may be a solid part of the brand. The sales team at the dealership has to embody the dealership
A variety of businesses can benefit from having access to a car pictures gallery. These photo galleries are like extensive libraries that contain a range of car stock photos and images designed for commercial use. And, while there are many galleries to choose from, few are as comprehensive, accessible, and
Your car dealership must have a strong presence on social media in order to attract new customers and generate leads. This means you need to create profiles for your car dealership on Facebook, Twitter, LinkedIn, Instagram, and any other social media platforms your target audience uses. You also need to
Brand loyalty or personal preference could guide the customer’s car buying experience. Some buyers even know what they want down to the tiniest detail. Often, finding the car a customer wants isn’t an issue. Even if the dealership doesn’t have a particular model, they might secure it via a dealer
When demand for cars is on the upswing, dealerships might have difficulty keeping cars on the lot. There are times when the market is so hot that dealerships may be hunting for inventory. When buyers aren’t biting, though, dealers may face sluggish sales. Dealerships wondering if marketing moves inventory should
Dealerships often include many different tools and features on their website to keep visitors engaged and to differentiate them from the competition. As online tools have become more tech-savvy and immersive, dealership sites have opted to include spin images, augmented reality showrooms and even tools that let shoppers preview cars
The car market ebbs and flows related to supply and demand, and when buyer demand is high dealerships might have no problem moving cars from their lot. Even in great markets, though, some vehicles could be tough to sell. These could be used or preowned models that aren’t so aesthetically
Content can keep visitors interested. But content isn’t just about text, product details or even blog articles. Instead, dealerships should use vehicle photography to add explorative features and immersive experiences to their website. How do Images Encourage Exploration? Images are just pictures, right? Not necessarily. Digital images don’t have to
Most consumers begin the car buying journey online rather than inside a dealership. As a result, car dealerships must adjust their marketing strategies to ensure they are connecting with consumers before they ever step foot inside their showroom. Because consumers start the car buying process online, it’s important for dealers
The automotive industry has become increasingly competitive over the years. Now that most automotive consumers start the car buying process online, car dealerships must find new ways to connect with their target audience before they ever step foot inside a showroom. Using striking images, especially 360 interior car photos, is
Car buyers can read the vehicle specs, they can understand what upgraded options they can choose, and they can even zero in on the price tag. But the images of the vehicle allow the potential buyer to understand the design inside and out and, ultimately, picture themselves in the car,
Shopping for a car often begins online, and research is important to finding the best vehicle for their needs and their budget. In fact, Cox Automotive’s 2020 Car Buyer Journey Study revealed that new car buyers spent more than six hours via online research while used buyers spent more than
EVOX Images offers car dealerships access to photos of more than 14,000 makes and models for commercial use. Dealerships can use these photos on their website, in marketing campaigns or social media accounts to provide their customers with high resolution, up-close and detailed photos of each vehicle’s exterior and interior
If your business is selling vehicles, then you need to be able to provide, on demand, crisp, clear photos of those vehicles. A Simpler Search Process Car image API can provide a simpler, more seamless experience for your customers. Depending on how you utilize the technology, your customers may be
Taking photos of the cars in your dealership’s inventory is time-consuming, difficult, and expensive. Even if you are willing to invest the necessary resources into this project, you may not be able to produce high quality vehicle photos unless you are a trained photographer. For this reason, most auto dealerships
The car buying process has changed drastically over the years in a number of ways. For example, in the past, most consumers were reluctant to shop for a vehicle online. But in today’s world, many consumers are completing some or all of the car buying process online rather than in
In the past, car dealerships relied primarily on TV commercials, billboards, and print advertisements to market their business. But now, it’s more important than ever to incorporate a digital campaign into your car dealership’s marketing strategy. Why? A growing number of consumers are shopping for cars online rather than in
The process of buying a car has changed drastically over the last several years. The average auto consumer is spending less and less time inside a dealership before buying a car. Now, most of the car buying process occurs online, where consumers can explore the interior and exterior of vehicles
The 2021 Ford F-150 can easily carry up to 5 passengers. It also has an attractive Crew Cab Pickup – Short Bed body and a Regular Unleaded V-8, 5.0 L engine. You’ll be happy to know that this car is great on gas also. It gets 17 mpg and 24
The car buying process typically starts online, which is why it’s so important to ensure that your car dealership has a strong online presence. This includes maintaining a Google My Business page for your car dealership. Google My Business is a free service that you can use to manage how
Every car dealership’s marketing strategy should include social media. Nearly two-thirds of automotive consumers discover new vehicles online on third-party review sites, dealership websites, and social media platforms. Automotive consumers use the information they find online to research their options, compare vehicles, and make purchase decisions. In fact, 78% of
Throughout its history, the automotive industry has always quickly embraced new, innovative technologies. From electric motors to augmented reality, the auto industry has used new technologies to improve the way a vehicle looks, performs, and operates. Artificial intelligence, or AI, is one of the latest technologies to disrupt the automotive
In the past, auto dealers typically relied on traditional marketing channels such as TV, radio, and print. But now, it’s crucial that auto dealers use social media to market their business. Why? Automotive consumers rank social media networks as more important than a dealership’s website when determining which dealer to
Blogging isn’t easy. In fact, it’s hard work, but that doesn’t mean you should give up on it. There are a number of reasons why you need a blog on your auto dealership’s website. Blogging gives you an opportunity to promote your business and establish yourself as an expert in