The dealership likely has a marketing plan that outlines the communication efforts for the year. Perhaps there is a healthy budget to finance vast online ad outreach. The inventory is being targeted to the right customer in the right geographic area. Maybe the dealership also has a company blog to
Car dealerships unloading inventory hasn’t been a problem. Inventory could be lower, demand is up. For the seller (aka the dealership), this low inventory combined with higher buyer demand means higher price tags. In fact, some car models have sold more than the sticker price. Kelley Blue Book reported that
Social media is an integral part of a business’ marketing strategy. For car dealerships, a social media presence can help online shoppers find out more about the available inventory and interact with the dealership team and its other followers online. Car dealerships that aren’t engaged on social media platforms might
Professional car stock photos are high-resolution images that showcase the best angles of a vehicle. Stock photos include close-up looks at specific features of the car like the instrument panel, wheels or the gear shift. While car stock photos are the best image choice to use when marketing new vehicle
Car dealerships that are researching ways to enhance their visibility online and reach new customers might be focused on boosting advertising and becoming more active on social media. While both advertising and social media outreach are effective tools to promote the dealership and appeal to a wider audience, these aren’t
Virtual reality and augmented reality technologies might be the future of the retail experience. For many companies and businesses, though, the future is now. Many have integrated extended reality (XR) experiences into their online hubs or feature this technology as part of their app offerings. Car dealerships need to offer
Instagram has recently changed its focus to favor short video content. With the success of TikTok, this pivot could have been a crucial move to help the photo-heavy Instagram evolve for a younger audience. While not every user has loved the updates, the social media world changes with online trends
The new 2023 models are driving into dealerships. This means that photos of these vehicles could be available from EVOX Images soon. However, there are many new cars that are scheduled to make their debut soon. While manufacturers release a new model every year of popular cars in their lineup,
Dealerships might be in search of photos for a particular car model to use online or in marketing materials. However, website designers or graphic designers also might need these images to produce web content, advertising materials or other communiqués for clients. Designers who need high-resolution car stock images might wonder
Dealerships that are active on Instagram might be familiar with the controversy surrounding the social media site. With the success of TikTok, Instagram is starting to favor video content. While Instagram has allowed users to post videos in the past, the platform was largely focused on photo content. Is it
Car dealerships might choose to use car stock images to showcase new models that have arrived in the showroom or on the lot. Car stock images help enhance and improve the online user experience, some stock images are interactive to allow site visitors to explore vehicles inside and out. Finding
Dealership marketing communiqués are inclusive of blog articles, advertisements, online content (website copy), social media content and more. Words communicate stories and even the description of new models, but photos are crucial to help customers visualize their new car options. Yet, are photos necessary for every marketing endeavor? Here’s when
Vehicle photography gives customers a visual understanding of different models available at a dealership. Online research is now a natural part of the car buying process for many customers, and, as the dealership’s website might be the last online destination one in three customers visit, it should be an impactful
Car dealerships might use a variety of tried-and-true marketing tactics to help increase customer traffic or to draw attention to specific vehicles, too. Online advertising, email outreach and even special promotions could help dealerships increase their visibility. Is the dealership in a marketing rut, though? If the same tactics are
Many car dealerships include car stock photography as part of slideshows for vehicles; these professional photos allow customers to gain a better understanding of each model and its features. Car stock images are high-resolution photos that can best capture the details of interior car components and the exterior design of
Some dealerships might take a DIY approach to the photographs on their website that showcases their inventory. While photos snapped on a smartphone or tablet could be an inexpensive way to showcase all the options on the lot, photography is an artform. Marketing vehicles requires photographs that highlight their best
There are many downloadable photo galleries that let car dealerships access photos for their marketing needs. However, not all of them allow for quick and simplistic searches. Dealerships might find that it takes them way too much time to pinpoint the images that they want and need for a specific
As the price of fuel hits record highs, more consumers might be considering a new electric vehicle. Yet, this automotive sector has already been on the rise long before market pressures pushed the pump prices upward. For 2022, Ford introduced an electric F-150 called the Lightning, which proved so popular
Car stock photos are ideal for showcasing new models on a dealership website, via social media and even in online ads. These images are professional, high-resolution and often include close-ups of important details of the vehicle. Professional stock photos enhance the user experience, but there is one situation where these
Social media platforms are a simple way for businesses to stay connected to past and current customers and reach out to new customers, too. Facebook remains the most popular social media site; it counts about 2.93 billion active users each month. In addition, Instagram, YouTube, Twitter and TikTok also are
Car dealership marketing pros have probably found themselves rummaging through files of stock photos online to find the precise photo that they need for a specific webpage or blog article. With some photo sources, the images could be identifiable only by name and listed by the hundreds in a main
A dealership’s website is its online portal and its primary internet hub for customers. Can customers or consumers looking for a new or used car find the dealership’s website easily? If website traffic is at a lull and dealerships aren’t seeing new visitors, there could be an optimization issue. Here’s
Searching for the best car image could be a bit of a hunt for dealerships if they are using the wrong image library. Some image providers make subscribers click through multiple folders and download a file full of different images just to find that one perfect snapshot of a model.
Dealerships probably know by now that content is important on their website and social media accounts. Great content keeps customers engaged, and this engagement and on-site exploration could convert to sales. How much does the dealership know about SEO, though? While keywords are important, search engine optimization is more than
When businesses were forced to shut down to abide by mandatory health orders during the height of Covid, survival meant creating experiences to mirror in-person shopping. Small and large companies might have previously offered an online storefront, but car dealerships might not have embraced the online shopping trend until mandates
Most dealerships probably understand that social media engagement is an important way to increase visibility and reach out to past, present and future customers. While many dealerships use Facebook for advertising and to stay social and visible online, dealerships might be overlooking another incredibly beneficial social media site for marketing.
Car dealerships might have a vast inventory of new and used cars. To advertise their inventory, stock images car dealerships purchase might be chosen for their high-resolution and extensive options. For example, stock images typically offer an array of options that display a specific vehicle model’s interior and exterior design
Artificial intelligence (AI) has integrated into business practices. AI is used to help predict customer preferences via algorithms online. AI also is used by companies to create digitized voice activated assistants that help guide customers; Siri and Alexa are just two examples. While AI might seem sci-fi adjacent to some
Many car buyers start their hunt for a new vehicle online; a study by Cox Automotive reported that in 2020, car buyers spent more than seven hours researching and shopping online. The dealership website was noted to be the last destination for more than 30 percent of online shoppers. For
Covid exacerbated the online buying trend and even pushed car dealerships to move business online. However, from 2019 to 2020, Cox Automotive noted that car shoppers were actually spending less time researching and shopping for a car online. Before the pandemic, buyers spent around nine hours shopping and researching; in