The EVOX Blog

BEST CAR DEALERSHIP

THE BEST CAR DEALERSHIP SOCIAL MEDIA IDEAS

For decades, automotive marketing and car dealership marketing often happened via broadcast television. But in an age of decreasing reliance on traditional media, depending on TV ads for dealership messaging is a losing strategy. This is especially so over the long term, as the younger generation often watches no broadcast

PHOTOS OF ECONOMY CARS

A CASE FOR PHOTOS OF ECONOMY CARS

Economy cars have a mixed reputation. In the past, they were widely stigmatized as small, boring, and slow vehicles. That perception still persists somewhat, but fluctuating gas prices, environmental worries, and—most importantly—improvements to economy cars have come together to significantly increase the appeal of these vehicles. Today, economy cars are

PICTURES OF THE BEST CARS

WHERE TO FIND PICTURES OF THE BEST CARS IN 2020

One of the perennial favorites of both automotive industry insiders and consumers is the acclaimed ‘best-of list. These lists are a valuable way to catch the eye of car shoppers early in the consideration phase and direct their attention to stand-out vehicles. Indeed, many car shoppers rely heavily on best-of

CAR COLOR AND RESALE VALUE

CAR COLOR AND RESALE VALUE: WHAT DEALERS SHOULD KNOW

In 2013, the Chevrolet SS sedan was released in what Chevy enthusiasts widely regarded as the best color that General Motors ever offered: Perfect Blue. To some, it was an understated hue that managed to stand out while still being tasteful. It was, well, perfect. Unfortunately, the general public disagreed,

VR TECHNOLOGY

WHAT ARE THE BEST CAR VIDEO ASSETS FOR DEALERS?

Dealers have used video effectively for decades. Commercials from local dealerships were mainstays of local television stations well into the twenty-first century. With the advent of streaming media, however, online car dealerships have struggled to turn an unprecedented audience of potential buyers into customers.  Today’s car buyers overwhelmingly start the

CAR SALES IN THE AGE OF CORONAVIRUS

PANORAMIC STOCK IMAGES ADD VALUE TO CAR EDITORIALS

For many car shoppers, car reviews and image galleries spark a deep interest in a particular vehicle. Sometimes, they even become convinced that they have found The One based on articles and images alone. Once they get a chance to drive the car, however, these same shoppers may find that

HIGH-QUALITY MARKETING IMAGES

THE ADVANTAGES OF HIGH-QUALITY MARKETING IMAGES FOR CAR INSURANCE

Quirky, offbeat advertisements for car insurance have been a TV staple for over twenty years. Reticent lizards and an unreservedly cheerful woman in white are now a natural part of our cultural landscape. However, while these adverts succeed in entertaining their audience, the adverts themselves have little to do with

AUTOMOTIVE MARKETING TRENDS

TOP 3 AUTOMOTIVE MARKETING TRENDS IN 2020

Last year was hard for automakers and dealerships. Although sales topped 17 million vehicles in 2019, this number still represented a decline compared to 2018. With this lead-up, the year 2020 was already shaping up to be challenging for the auto industry. Then came coronavirus,  transforming daily life and significantly

VIRTUAL CAR DEALERSHIP

HOW TO CREATE A VIRTUAL CAR DEALERSHIP

If virtual reality is the future of car shopping, it is safe to say that this shopping will eventually take place at a virtual car dealership. Already, nearly every dealership has at least some sort of online presence, even if just posting sales listings on third-party sites. But some dealerships

CAR SALES IN THE AGE OF CORONAVIRUS

CAR SALES IN THE AGE OF CORONAVIRUS

Even before 2020 began, experts knew it was going to be a tough year for the automotive industry. New car sales trended downward in 2019, and a glut of vehicles coming off leases were primed to flood the market with appealing alternatives to new car purchases. But no one could

STOCK LIBRARY FOR AUTOMOTIVE

SHOULD YOU USE A STOCK LIBRARY FOR AUTOMOTIVE EDITORIAL PHOTOGRAPHY?

The story of the Subaru Baja is a story of resurrection. Essentially an Outback station wagon turned into a quirky short bed vehicle, the Baja was a flop when it was first released in 2003 and spent only three years on the market. Today, however, a Baja in good condition

CAR PHOTOGRAPHY FOR DEALERSHIPS

CAR PHOTOGRAPHY FOR DEALERSHIPS: CHOOSING THE BEST IMAGING OPTIONS

Product photography is a part of daily life. But while most product photography is fairly simple, car photography for dealerships isn’t the same as product photography for items such as a phone, furniture piece, or laptop.  Cars are a collection of multiple complex systems, working together to not only get

CAR RENTAL PHOTOS

THE RIGHT CAR RENTAL PHOTOS ARE MORE IMPORTANT THAN EVER

The latest analysis of the car rental industry predicts a compound annual growth rate of 6.1 percent from 2020 to 2025. Technology in the form of online booking has enhanced rental firms ability to reach their customers. However, it has also enabled peer-to-peer ride and car sharing. This “sharing” industry

AUTOMOTIVE INDUSTRY TRENDS

TOP 4 CHANGING AUTOMOTIVE INDUSTRY TRENDS IN 2020

Technological advances have spurred a fundamental shift in the way people live their lives for the past twenty years. But through most of that period, the automotive industry was largely unaffected, and there is relatively little difference between a base model vehicle released in 2000 and one released in 2014.

VR TECHNOLOGY

5 USE CASES FOR VR TECHNOLOGY IN THE AUTOMOTIVE INDUSTRY

The average person may still think of VR primarily as the framing device for sci-fi movies. More often, they may recognize VR as a new and developing medium for video gaming. But VR can be—and already is—much more. How VR technologies are changing manufacturing, staff training, and retail practices is

Car video marketing has the best of advertising—and the worst of advertising. Commercials from car manufacturers tend to have big budgets, clever writing, and high-quality production. Car dealer video marketing, however, has been known for the opposite. In fact, some dealerships are locally famous for the poor production value and repetitive messaging of their TV ads. In many ways, car dealer video marketing is still based on the model that developed when broadcast television was the mainstay of advertising. Broadcast time was priced on a per-minute basis, and dealerships had very little time to catch the public’s attention. The result was often attention-grabbing hijinks and voiceover loudly touting current specials. But the internet has changed how consumers view video, and car dealer video marketing needs to evolve with its audience. HOW THE INTERNET HAS TRANSFORMED VIDEO MARKETING Perhaps the most significant effect of the internet on video marketing lies in the fact that audiences are no longer bound to watching a limited number of channels or watching at specific times. Instead, they are free to choose from a virtually limitless range of content and view it whenever they want. And, just as importantly, they no longer have to sit through video marketing materials; they can always find something else to watch instead. But this migration to online content does not mean the end of car dealer video marketing. Rather, it opens up new opportunities that can pay off handsomely. As noted by Adam Stewart, Vice President of Consumer Goods at Google: For savvy auto marketers, this is the perfect time to connect with people who are already thinking about making a purchase—even if they haven’t yet heard of or considered your product. In fact, according to our latest study on the auto consumer journey, over 40% of shoppers who used online video for research said that it helped them discover a vehicle they weren’t previously aware of or considering. Unfortunately, many car dealers simply expand their video marketing to more channels without regard to efficacy. As a result, it doesn’t make the right sort of impact; the audience skips the video, turns off the sound, or otherwise does their best to ignore marketing. A better choice for effective car dealer video marketing is to focus efforts on marketing channels that target interested consumers rather than spreading budgets thin trying to cover all channels. And, just as importantly, the quality and content of that video marketing must be major priorities. ezgif.com-optimize.gif HOW TO CREATE EFFECTIVE DEALER CAR VIDEO MARKETING ONLINE There is still room for paid car commercials online, as anyone who watches video streaming sites regularly will know. However, a more effective strategy is often offering high-quality showroom videos that can easily be accessed by those searching for specific vehicles. Dealerships can easily create their own channels on video hosting sites like YouTube and Vimeo and upload videos that feature vehicles from their inventories. Significantly, these sites often allow for geo-targeting, which means a local dealer video can easily become the next suggested video in a car shopper’s feed. The major advantage is that this marketing is more likely to capture those who are actively looking to buy rather than being wasted on indifferent viewers. Instead of casting a large net and hoping to hit an interested target, a dealer’s channel can be a direct line to the consumer. Social media can also be an invaluable space for video marketing content. When uploaded to services like Instagram, Facebook, and Twitter, video can help dealerships stand out in a saturated visual environment, engage viewers more fully, and strengthen brand identity. Depending on the specific service, the use of hashtags and important keywords can increase traffic—including those interested in a particular vehicle. Additionally, HD car videos are becoming an important part of car listings themselves, both on a dealer’s own website and on third-party listing sites. With video, dealers have the opportunity to go beyond the limits of still images and text to create more powerful content that helps them promote inventory as well as the dealership as a whole. On third-party sites in particular, this can be an important advantage that helps dealers gain and retain attention. Developing Informative Car Editorial Videos for Marketing Vehicles Regardless of the specific venue, video quality should always be a priority in a car dealer’s marketing strategy. We live in an increasingly high-definition world, and car buyers expect to see vehicles in exquisite detail—especially new vehicles. However, dealers themselves often lack the practical resources or aesthetic skills to create these types of video assets. The solution for many dealerships is to use high-quality car stock video from a library dedicated to automotive imaging solutions. The videos offered by these libraries are shot with the equipment and vision needed to produce compelling marketing materials. Drive-in videos, fly-arounds, interior panoramas, and exterior spins that show vehicles in the level of detail car shoppers want, and editorial videos featuring professional voice overs can more fully highlight the features of a car. Whether used as standalone clips, combined and customized, or white-labeled with thoughtful branding elements, the best stock videos help dealerships modernize their video marketing in a changing world.

WHY CAR DEALER VIDEO MARKETING MATTERS IN A CHANGING INDUSTRY

Car video marketing has the best of advertising—and the worst of advertising. Commercials from car manufacturers tend to have big budgets, clever writing, and high-quality production. Car dealer video marketing, however, has been known for the opposite. In fact, some dealerships are locally famous for the poor production value and

VIRTUAL CAR CLINICS

VIRTUAL CAR CLINICS MAKE AUTOMOTIVE MARKET RESEARCH MORE COST-EFFECTIVE

The average car has around 30,000 parts. Every one of those parts needs to be designed and engineered to hold up to different forces and loads, forged from different base materials, carefully machined to the needed dimensions, and assembled into components. These components are then shipped to a car manufacturer’s

CAR INTERIOR PHOTOS

THE BENEFITS OF USING A STOCK LIBRARY FOR CAR INTERIOR PHOTOS

In automotive marketing, a great deal of focus is placed on a vehicle’s performance, handling, and exterior styling, while the interior is all too often an afterthought. A good example is the new mid-engine 2020 Corvette. While there was a great deal of interest in the car’s performance, not much

EDITORIAL CAR PHOTOS

CHOOSING THE BEST EDITORIAL CAR PHOTOS FOR REVIEW PORTALS

Today, there is a dizzying array of vehicle types, models, and trim levels available. Technology advances at a relentless pace, and every manufacturer incorporates these changes in their own unique way. It is easy for someone who hasn’t explored the auto market for a few years to be lost as

MARKETING CARS ONLINE

TOP 6 STRATEGIES FOR MARKETING CARS ONLINE

In 2019, online commerce finally eclipsed traditional purchases at a retailer’s physical location. Clicks, it appears, have prevailed over bricks. The automotive industry, however, is an exception. Even now, the majority of vehicle purchases still happen at automotive dealerships. But while fully digital transactions are rare, the internet is strongly

VIRTUAL REALITY

FOR THE AUTOMOTIVE INDUSTRY, VIRTUAL REALITY COULD CHANGE EVERYTHING

When Facebook purchased Oculus in 2014, some regarded it as a mistake. In fact, virtual reality (VR) was likened to the 3D televisions that famously had flopped out of the electronics market in 2010. Six short years later, however, VR headsets are available from the world’s leading electronics brands and

BEST CAR PHOTOS

WHERE TO FIND THE BEST CAR PHOTOS FOR DEALERS

First impressions matter. Today, the first impression that car shoppers have about a dealership is likely going to come from pictures. Not pictures of the dealership, but the images that the dealership provides of its inventory, whether on the dealer’s own website or via a third-party listing. These digital spaces

CHEVROLET BOLT HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

If you’re looking for a great four-door car with plenty of room for passengers, then consider the Chevrolet Bolt. This affordable little vehicle can seat up to five passengers and features many other impressive specs.  ENGINE SPECIFICATIONS This vehicle comes equipped with a quality electric engine that is very responsive

CADILLAC ESCALADE HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

CADILLAC ESCALADE HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

If you’re in the market for a luxury SUV, look no further than the spacious Cadillac Escalade. It can seat up to 7 passengers at once, and, in spite of its large size, gets a reasonable 14 MPG city and 24 MPG highway. Plus, there’s a whole lot more to

BMW 7-SERIES HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

BMW 7-SERIES HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

Want to learn more about the BMW 7-Series and whether or not it’s right for you?  Fortunately, knowing all the specifics is easier than ever before! We’ve got the specs readily accessible. All you have to do is read them, compare them to what you’re looking for in a vehicle, and

AUDI A8 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

AUDI A8 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

Is the Audi A8 on your radar? If it’s not, there’s a good chance it should be! This stylish little luxury vehicle, which features a compact, four-door design, is also incredibly reliable, as its specs demonstrate. Plus, don’t let the small size or sleek exterior fool you. The Audi A8

BMW X1 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

BMW X1 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

The BMW XI is a large and in-charge vehicle with a beautiful exterior. It can seat up to 5 passengers thanks to its roomy sport utility body. Plus, for a vehicle of its size, it gets surprisingly good gas mileage. Drivers can expect around 24 MPG city and 33 MPG

AUDI A7 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

AUDI A7 HIGH QUALITY CAR AUTOMOTIVE STOCK PHOTOS & IMAGES

If you’ve been considering the Audi A7 for your next vehicle purchase, make sure you familiarize yourself with its specs. They are quite impressive, though wants and needs vary from one buyer to the next. Thus, the only way to ensure this vehicle is right for you is to read