The rule in the automotive industry is show, don’t tell. Hearing about a car’s comfort, technology, and performance is nice, but customers only truly understand what it all means when they see it for themselves. As car shoppers are increasingly introduced to vehicles via websites, high-quality, web-friendly images that offer
No matter how good a car seems on paper, how a car looks is often what ultimately guides buying decisions. While customers are spending less and less time looking at cars in dealerships, they still want to see what a car looks like inside and out. Since the rise of
Over the past two decades, the behavior of car buyers has fundamentally changed. While the dealership was once the principal site of car shopping, the rise of the internet has transformed the shopping experience into something that increasingly happens via laptops, phones, and tablets rather than in a showroom. According
Automotive advertising photography sets the stage for how a customer sees a car. Whether introducing them to the practical advantages of a vehicle or capturing their imagination through aesthetics alone, these images can act as a vital point of connection. But the power of automotive advertising photography isn’t limited to
Of all the major mass-production car makers in North America, Mitsubishi has the fewest dealerships—and this scarcity of dealers can present barriers to exposure. So when the new Mirage G4 sedan debuted in 2017, Mitsubishi did something remarkable to raise visibility: they turned to virtual reality. More specifically, they created
Car shoppers fall in love with a vehicle by seeing it up-close and in detail. A spec sheet, written pitch, or even a low-resolution image typically isn’t enough to captivate a car buyer in the age of ultra high-definition television, monitors, and phones. High-resolution premium stock photos, however, can create