The EVOX Blog

In 2019, online commerce finally eclipsed traditional purchases at a retailer’s physical location. Clicks, it appears, have prevailed over bricks. The automotive industry, however, is an exception. Even now, the majority of vehicle purchases still happen at automotive dealerships. But while fully digital transactions are rare, the internet is strongly

Imagine that you’re a car buyer searching for a car. You find one you like and step into your garage, project the car into it, and spend a few minutes walking around. You open up the doors, pop the trunk and the hood, and decide you like what you see.

When Facebook purchased Oculus in 2014, some regarded it as a mistake. In fact, virtual reality (VR) was likened to the 3D televisions that famously had flopped out of the electronics market in 2010. Six short years later, however, VR headsets are available from the world’s leading electronics brands and

When people find a vehicle make or model that they like, they typically want to learn as much as possible about it. In practice, that often means seeing as much of it as possible. While written descriptions of exterior design details and interior features can be interesting, viewing them can

First impressions matter. Today, the first impression that car shoppers have about a dealership is likely going to come from pictures. Not pictures of the dealership, but the images that the dealership provides of its inventory, whether on the dealer’s own website or via a third-party listing. These digital spaces

If you’re in the market for a luxury SUV, look no further than the spacious Cadillac Escalade. It can seat up to 7 passengers at once, and, in spite of its large size, gets a reasonable 14 MPG city and 24 MPG highway. Plus, there’s a whole lot more to

Want to learn more about the BMW 7-Series and whether or not it’s right for you?  Fortunately, knowing all the specifics is easier than ever before! We’ve got the specs readily accessible. All you have to do is read them, compare them to what you’re looking for in a vehicle, and

Is the Audi A8 on your radar? If it’s not, there’s a good chance it should be! This stylish little luxury vehicle, which features a compact, four-door design, is also incredibly reliable, as its specs demonstrate. Plus, don’t let the small size or sleek exterior fool you. The Audi A8

The BMW XI is a large and in-charge vehicle with a beautiful exterior. It can seat up to 5 passengers thanks to its roomy sport utility body. Plus, for a vehicle of its size, it gets surprisingly good gas mileage. Drivers can expect around 24 MPG city and 33 MPG

If you’ve been considering the Audi A7 for your next vehicle purchase, make sure you familiarize yourself with its specs. They are quite impressive, though wants and needs vary from one buyer to the next. Thus, the only way to ensure this vehicle is right for you is to read

Contemplating the Alfa Romeo Stelvio? If so, be sure to familiarize yourself with its specs, which include an impressive seating capacity of up to 5 passengers.  The spacious interior and the rugged sport utility design make this vehicle a perfect option for large families or just for those who like

More than any tagline or logo, a consistent aesthetic is often what builds a brand. Photography is very much a part of that visual aesthetic, particularly as photos increasingly come to represent the products and services offered by brick-and-mortar businesses. For automotive groups, this means that maintaining photo quality and

When it comes to cars, pictures tell important stories. Trucks tell tales of hard work, crossovers can speak to the joys of raising a family, and there is a reason James Bond is always seen driving an exotic luxury sports car. But aside from the grand narratives, they also tell

When renting a car, an upgrade is a pleasant surprise. But not all surprises in the rental industry are as welcome. Too often, customers are displeased because the car they get is different than that displayed when they made their reservation. And while common, this scenario can be easily avoided

The rule in the automotive industry is show, don’t tell. Hearing about a car’s comfort, technology, and performance is nice, but customers only truly understand what it all means when they see it for themselves. As car shoppers are increasingly introduced to vehicles via websites, high-quality, web-friendly images that offer

No matter how good a car seems on paper, how a car looks is often what ultimately guides buying decisions. While customers are spending less and less time looking at cars in dealerships, they still want to see what a car looks like inside and out. Since the rise of

Over the past two decades, the behavior of car buyers has fundamentally changed. While the dealership was once the principal site of car shopping, the rise of the internet has transformed the shopping experience into something that increasingly happens via laptops, phones, and tablets rather than in a showroom. According

Automotive advertising photography sets the stage for how a customer sees a car. Whether introducing them to the practical advantages of a vehicle or capturing their imagination through aesthetics alone, these images can act as a vital point of connection. But the power of automotive advertising photography isn’t limited to

Of all the major mass-production car makers in North America, Mitsubishi has the fewest dealerships—and this scarcity of dealers can present barriers to exposure. So when the new Mirage G4 sedan debuted in 2017, Mitsubishi did something remarkable to raise visibility: they turned to virtual reality. More specifically, they created

Car shoppers fall in love with a vehicle by seeing it up-close and in detail. A spec sheet, written pitch, or even a low-resolution image typically isn’t enough to captivate a car buyer in the age of ultra high-definition television, monitors, and phones. High-resolution premium stock photos, however, can create