Showcasing the exotic cars you have on the lot is more of an art than a marketing tool. One of the most critical elements of any effective performance car campaign is top-notch imagery. Angles, curves, and even colors can completely transform the look of your main page, logo, product listing,
Your marketing is the face of your company, and it’s important to use every element to support your brand’s image and aesthetic. When it comes to creating a striking, eye-catching website or ad campaign, images are everything. Keep these tips in mind to choose the best car stock photos to
Sports car buyers are looking for a specific look and feel when they step through your dealership’s doors. While industrial city roads and blank backgrounds might work for a customer who is looking for a minivan, someone shopping for a speedy two-door coupe will likely have a different aesthetic in
There are countless car background images to choose from, which can make finding the right one for your website somewhat difficult. But knowing what to look for in a background image will make the process of finding the best one much easier. What Are the Most Common Types of Car
When it comes to window shopping, bigger is always better. So, why not start the bidding at 500 horsepower? Take a look at some of the most impressive luxury car images of 2020 to attract buyers to your exotic dealership. Aston Martin DBS Superleggera This stylish sports car truly embodies
The car buying experience has changed drastically since Henry Ford rolled the Model T off the production line in 1908. In the early stages of vehicle mass production, an often-heard joke at the company was the consumer could have any vehicle color they wanted—as long as it was black. Car
The coronavirus is negatively impacting nearly every industry, but not all industries are impacted equally. Currently, the travel industry is especially hard hit—and that includes rental agencies. With few people traveling, the demand for rental cars is severely reduced and revenue has fallen significantly. Limited demand, however, doesn’t mean no
Virtual reality applications are a disruptive technology for the automotive industry because they’re in every segment. Researchers use them to develop new vehicles and make transportation safer. Technicians take advantage of the features they provide for streamlining repairs and services. VR even impacts the consumer’s purchase journey, as they visit
In the last twenty years, the world has moved more and more of its media, shopping, and marketing online. The internet has become the largest marketplace in history, and it literally stretches around the globe. Now, the outbreak of coronavirus has added a new wrinkle. Seeking to slow the spread
For decades, automotive marketing and car dealership marketing often happened via broadcast television. But in an age of decreasing reliance on traditional media, depending on TV ads for dealership messaging is a losing strategy. This is especially so over the long term, as the younger generation often watches no broadcast
Economy cars have a mixed reputation. In the past, they were widely stigmatized as small, boring, and slow vehicles. That perception still persists somewhat, but fluctuating gas prices, environmental worries, and—most importantly—improvements to economy cars have come together to significantly increase the appeal of these vehicles. Today, economy cars are
One of the perennial favorites of both automotive industry insiders and consumers is the acclaimed ‘best-of list. These lists are a valuable way to catch the eye of car shoppers early in the consideration phase and direct their attention to stand-out vehicles. Indeed, many car shoppers rely heavily on best-of
In 2013, the Chevrolet SS sedan was released in what Chevy enthusiasts widely regarded as the best color that General Motors ever offered: Perfect Blue. To some, it was an understated hue that managed to stand out while still being tasteful. It was, well, perfect. Unfortunately, the general public disagreed,
Dealers have used video effectively for decades. Commercials from local dealerships were mainstays of local television stations well into the twenty-first century. With the advent of streaming media, however, online car dealerships have struggled to turn an unprecedented audience of potential buyers into customers. Today’s car buyers overwhelmingly start the
For many car shoppers, car reviews and image galleries spark a deep interest in a particular vehicle. Sometimes, they even become convinced that they have found The One based on articles and images alone. Once they get a chance to drive the car, however, these same shoppers may find that
Quirky, offbeat advertisements for car insurance have been a TV staple for over twenty years. Reticent lizards and an unreservedly cheerful woman in white are now a natural part of our cultural landscape. However, while these adverts succeed in entertaining their audience, the adverts themselves have little to do with
Last year was hard for automakers and dealerships. Although sales topped 17 million vehicles in 2019, this number still represented a decline compared to 2018. With this lead-up, the year 2020 was already shaping up to be challenging for the auto industry. Then came coronavirus, transforming daily life and significantly
If virtual reality is the future of car shopping, it is safe to say that this shopping will eventually take place at a virtual car dealership. Already, nearly every dealership has at least some sort of online presence, even if just posting sales listings on third-party sites. But some dealerships
Even before 2020 began, experts knew it was going to be a tough year for the automotive industry. New car sales trended downward in 2019, and a glut of vehicles coming off leases were primed to flood the market with appealing alternatives to new car purchases. But no one could
The story of the Subaru Baja is a story of resurrection. Essentially an Outback station wagon turned into a quirky short bed vehicle, the Baja was a flop when it was first released in 2003 and spent only three years on the market. Today, however, a Baja in good condition
Product photography is a part of daily life. But while most product photography is fairly simple, car photography for dealerships isn’t the same as product photography for items such as a phone, furniture piece, or laptop. Cars are a collection of multiple complex systems, working together to not only get
The latest analysis of the car rental industry predicts a compound annual growth rate of 6.1 percent from 2020 to 2025. Technology in the form of online booking has enhanced rental firms ability to reach their customers. However, it has also enabled peer-to-peer ride and car sharing. This “sharing” industry
Technological advances have spurred a fundamental shift in the way people live their lives for the past twenty years. But through most of that period, the automotive industry was largely unaffected, and there is relatively little difference between a base model vehicle released in 2000 and one released in 2014.
The average person may still think of VR primarily as the framing device for sci-fi movies. More often, they may recognize VR as a new and developing medium for video gaming. But VR can be—and already is—much more. How VR technologies are changing manufacturing, staff training, and retail practices is
Car video marketing has the best of advertising—and the worst of advertising. Commercials from car manufacturers tend to have big budgets, clever writing, and high-quality production. Car dealer video marketing, however, has been known for the opposite. In fact, some dealerships are locally famous for the poor production value and
The average car has around 30,000 parts. Every one of those parts needs to be designed and engineered to hold up to different forces and loads, forged from different base materials, carefully machined to the needed dimensions, and assembled into components. These components are then shipped to a car manufacturer’s
In automotive marketing, a great deal of focus is placed on a vehicle’s performance, handling, and exterior styling, while the interior is all too often an afterthought. A good example is the new mid-engine 2020 Corvette. While there was a great deal of interest in the car’s performance, not much
Today, there is a dizzying array of vehicle types, models, and trim levels available. Technology advances at a relentless pace, and every manufacturer incorporates these changes in their own unique way. It is easy for someone who hasn’t explored the auto market for a few years to be lost as
In 2019, online commerce finally eclipsed traditional purchases at a retailer’s physical location. Clicks, it appears, have prevailed over bricks. The automotive industry, however, is an exception. Even now, the majority of vehicle purchases still happen at automotive dealerships. But while fully digital transactions are rare, the internet is strongly
Imagine that you’re a car buyer searching for a car. You find one you like and step into your garage, project the car into it, and spend a few minutes walking around. You open up the doors, pop the trunk and the hood, and decide you like what you see.