The EVOX Blog

Why Dealers Want Your Used Car

Why Dealers Want Your Used Car

Do you have a used car you no longer want or need? Or, maybe you’re just in a tight spot and willing to part with your older vehicle. Whatever the case may be, there’s likely someone who wants to buy it. And, while you could advertise your car and make

Electric Car Stock Photo

The Power of Electric Car Stock Photo

Electric cars have become very popular in recent years, and for good reason. These cars offer both environmental and financial benefits. And, as a business owner, you can also benefit by using electric car stock photos in your marketing and other materials. Similarly, if you own a car dealership, quality

Carousel Ads to Engage Customers

How Can Dealerships Use Carousel Ads to Engage Customers?

Advertising on Facebook allows dealerships to target specific customer demographics and focus efforts on specific geographic areas too. Geotargeting can be more micro than macro in scope, perhaps even zeroing in on a very small area in a community. Not all ads are as effective on Facebook, even when they

Car Photos Library

Use a Car Photos Library to Increase Interest and Excitement

Car dealerships might not have the time to hire a professional to photograph all the new models that are arriving at the dealership. Hiring a professional photographer can be expensive, but car dealerships also might need immediate access to photos of new models to ensure that there aren’t any marketing

Google Broad Core Update Impact Car Dealerships

How Does the Google Broad Core Update Impact Car Dealerships?

Back in November 2021, Google released a Broad Core update which was another update to its algorithms. The Broad Core Update could impact the importance of search terms and/or how links are weighted for rankings. Search Engine Journal explains that core updates affect Google’s primary search algorithm. The update could

Auto Photo Gallery

Auto Photo Gallery: The Good, the Bad and the Most Creative

Dealership websites typically have at least one feature in common: an auto photo gallery. Some dealerships use stock photos to exhibit new models, others might hire a local photographer, and then there are dealerships that do everything in-house. Most car dealerships offer new and used inventory, and an auto photo

Can Buyers Find Your Dealership

Can Buyers Find Your Dealership?

In the days before the internet, buyers navigated to dealerships by the highways and byways. Maybe they used a road map to find the dealership that, hopefully, had their favorite car. Ads in newspapers included the dealership address. Television commercials probably featured the dealership lot and flashed the address, too.

Vehicle Image Library

How a Vehicle Image Library Helps Dealerships Elevate Inventory

Not every image benefits marketing purposes. For car dealerships, the imagery used to capture inventory—both new and used models—can help garner interest from potential buyers or it can perhaps stall interest in the vehicle. Photography can elevate the design of a new model, and it also can help buyers understand

Low Inventory

How Low Inventory Shifts the Focus of the Dealership Experience

Covid exacerbated the chip crisis and the economic impact reverberated throughout the automotive industry. Dealerships are still dealing with low inventory for some new models, and higher prices and crunched supply also has impacted the pre-owned/used market, too. In normal circumstances, dealerships would be marketing sales, promotions and new inventory.

Tesla Car Images

What are the Best Tesla Car Images for Dealerships?

Tesla is one of the top manufacturers of electric cars. Tesla’s Model Y was the best-selling electric vehicle in the country—more than 172,000 were sold in 2021. While the company tends to dominate the electric market, competitors like Lucid, Rivian and mainstay auto companies like General Motors, Ford, Toyota and

Keep Customers Engaged Online

10 Ways to Keep Customers Engaged Online

When the dealership is analyzing data analytics for the past month’s online traffic, things aren’t looking good. Page views are down, and customers don’t seem to be staying on the site for long. In fact, they’re clicking in and quickly checking out. The situation might be a head-scratcher. Content seems

Automotive Stock Photography

Use Automotive Stock Photography to Showcase Couture Cars

There are luxury or premium vehicles and then there are vehicles that are at another level of affluence. Couture cars might be the best term for vehicles that are made just for the buyer. These vehicles can include extraordinary paint specs, unique features and little touches that add to the

Updated Google Algorithm

How Dealerships Can Optimize for the Updated Google Algorithm

Back in May of 2021, Google updated its algorithm yet again. Google loves keeping SEO professionals on their toes, and each update of the algorithm can mean minor—or sometimes major—updates to content and websites to ensure that rankings don’t plummet. For dealerships that don’t have an SEO or marketing pro

How Dealerships Can Maximize Profitability from Marketing Campaigns

Here’s How Dealerships Can Maximize Profitability from Marketing Campaigns

Car dealerships might have an extensive marketing budget or they could be watching every dollar. No matter if the budget is seemingly bottomless or more constricted; dealerships don’t want to invest money that won’t make them profitable. Unfortunately, not all marketing campaigns boost sales or provide a good return on

Car Stock Photos

Here’s Why Car Stock Photos are Vital Marketing Tools for Car Dealerships

Consumers might have two large monthly expenses: the car payment and the mortgage. When shopping for either a new home or car, most buyers will not make such a significant purchase sight unseen. Photos can help the buyer understand if the purchase fits their needs, requires any changes or repairs

Under the Radar Marketing Strategies

Under-the-Radar Marketing Strategies and Tips to Help Boost Business

Car dealerships might already know the basics about marketing. Advertising, online content, events and other tactics can drive traffic, increase leads, and, ideally, increase sales, too. Yet, there might be a few tactics that aren’t on the radar, and these hidden strategies could also help give traffic a nudge. What

Auto Dealership Stock Photos

Auto Dealership Stock Photos – Car Stock Photos & Images

When you run an auto dealership, your primary focus is selling the right cars to the right buyers. However, in today’s world, not everyone wants to come into a dealership and consult with a salesperson.  Instead, many modern buyers want and demand to do their shopping online. Fortunately, auto dealerships

Video Marketing Strategies for Dealerships

Video Marketing Strategies for Dealerships to Draw Interest, Drive Sales

Dealership marketing can encompass advertising, blog content, events and social media communications. Dealerships may underestimate or underutilize the power of video, however, when marketing their inventory and introducing new models. Video marketing is a powerful strategy for drawing interest online, especially on social media platforms. Dealerships can create unique content

Buy Stock Car Photos

Buy Stock Car Photos – Car Stock Photos & Images

Car stock photos can come in handy for a range of purposes. Most commonly, they are used by automotive dealerships that wish to provide their customers with a virtual showroom experience. However, they can also be used by car rental agencies, print and web publications, advertising agencies, and so much

Dealership Marketing Strategies

Key Automotive and Dealership Marketing Strategies

Dealerships need to differentiate from their competition to help generate leads and get noticed. New customers are important for sales growth, but so is the retention of past customers. Dealerships need to ensure that the current customer base keeps coming back for their future purchases. Advertising can help dealerships be

Auto Stock Photography

Auto Stock Photography – Car Stock Photos & Images

Many modern businesses and organizations rely on auto stock photography. These are professional photos of vehicles that can be licensed and used for a fee. Ideally, they should be high-quality photos that show all of the features of the vehicle.  If you’re considering using car stock photos, take a minute

Tips for Creating a Positive Dealership Culture

Tips for Creating a Positive Dealership Culture

Company culture can be relaxed or a bit more formal. For car dealerships, culture can be incredibly unique and help the business stand out from competition. The culture of a dealership may be a solid part of the brand. The sales team at the dealership has to embody the dealership

Car Pictures Gallery

Car Pictures Gallery – Car Stock Photos & Images

A variety of businesses can benefit from having access to a car pictures gallery. These photo galleries are like extensive libraries that contain a range of car stock photos and images designed for commercial use. And, while there are many galleries to choose from, few are as comprehensive, accessible, and

Social Media Post Ideas for Car Dealerships

10 Social Media Post Ideas for Car Dealerships

Your car dealership must have a strong presence on social media in order to attract new customers and generate leads. This means you need to create profiles for your car dealership on Facebook, Twitter, LinkedIn, Instagram, and any other social media platforms your target audience uses. You also need to

Easing Customer Frustration

Easing Customer Frustration during Low Inventory and Shortages

Brand loyalty or personal preference could guide the customer’s car buying experience. Some buyers even know what they want down to the tiniest detail. Often, finding the car a customer wants isn’t an issue. Even if the dealership doesn’t have a particular model, they might secure it via a dealer

Marketing Moves Inventory

Marketing Moves Inventory? Ideas that Could Drive Inventory off the Lot

When demand for cars is on the upswing, dealerships might have difficulty keeping cars on the lot. There are times when the market is so hot that dealerships may be hunting for inventory. When buyers aren’t biting, though, dealers may face sluggish sales. Dealerships wondering if marketing moves inventory should

Car Interior Stock Photo

The Best Car Interior Stock Photo for Online Slideshows

Dealerships often include many different tools and features on their website to keep visitors engaged and to differentiate them from the competition. As online tools have become more tech-savvy and immersive, dealership sites have opted to include spin images, augmented reality showrooms and even tools that let shoppers preview cars

Use Social Media to Promote Used Inventory

How to Use Social Media to Promote Used Inventory

The car market ebbs and flows related to supply and demand, and when buyer demand is high dealerships might have no problem moving cars from their lot. Even in great markets, though, some vehicles could be tough to sell. These could be used or preowned models that aren’t so aesthetically

Vehicle Photography

Vehicle Photography Adds Explorative Features, Immersive Experiences

Content can keep visitors interested. But content isn’t just about text, product details or even blog articles. Instead, dealerships should use vehicle photography to add explorative features and immersive experiences to their website. How do Images Encourage Exploration? Images are just pictures, right? Not necessarily. Digital images don’t have to

360 Degree Car Photography

Why Should Your Dealership Use 360 Degree Car Photography?

Most consumers begin the car buying journey online rather than inside a dealership. As a result, car dealerships must adjust their marketing strategies to ensure they are connecting with consumers before they ever step foot inside their showroom.  Because consumers start the car buying process online, it’s important for dealers